Hasbro (NASDAQ:HAS) Stock Price Down 5.1% on Analyst Downgrade

Hasbro, Inc. (NASDAQ:HAS) shares were down 5.1% during mid-day trading on Wednesday after BNP Paribas Exane lowered their price target on the stock from $118.00 to $115.00. BNP Paribas Exane currently has an outperform rating on the stock. Hasbro traded as low as $89.44 and last traded at $88.8270. Approximately 979,700 shares were traded during mid-day trading, a decline of 48% from the average daily volume of 1,872,153 shares. The stock had previously closed at $93.60.

Other analysts have also issued reports about the stock. Monness Crespi & Hardt upped their price target on shares of Hasbro from $90.00 to $120.00 and gave the stock a “buy” rating in a research note on Wednesday, February 11th. Wolfe Research boosted their target price on Hasbro from $90.00 to $124.00 and gave the stock an “outperform” rating in a report on Friday, February 13th. Weiss Ratings restated a “sell (d)” rating on shares of Hasbro in a research report on Monday, December 29th. JPMorgan Chase & Co. increased their price target on Hasbro from $94.00 to $115.00 and gave the company an “overweight” rating in a research note on Wednesday, February 11th. Finally, The Goldman Sachs Group lifted their price target on Hasbro from $88.00 to $114.00 and gave the company a “buy” rating in a research report on Wednesday, February 11th. One analyst has rated the stock with a Strong Buy rating, eleven have issued a Buy rating, three have issued a Hold rating and one has issued a Sell rating to the company. According to data from MarketBeat, the company presently has a consensus rating of “Moderate Buy” and a consensus price target of $112.86.

Insider Buying and Selling at Hasbro

In related news, CFO Gina M. Goetter sold 12,429 shares of the business’s stock in a transaction that occurred on Thursday, February 12th. The shares were sold at an average price of $103.46, for a total value of $1,285,904.34. Following the sale, the chief financial officer directly owned 68,221 shares in the company, valued at $7,058,144.66. The trade was a 15.41% decrease in their position. The transaction was disclosed in a document filed with the Securities & Exchange Commission, which is available through this link. Also, EVP Tarrant L. Sibley sold 15,148 shares of the stock in a transaction that occurred on Thursday, February 12th. The shares were sold at an average price of $104.98, for a total transaction of $1,590,237.04. Following the sale, the executive vice president directly owned 50,174 shares of the company’s stock, valued at approximately $5,267,266.52. This represents a 23.19% decrease in their ownership of the stock. The disclosure for this sale is available in the SEC filing. Over the last 90 days, insiders sold 413,342 shares of company stock worth $42,241,679. 0.85% of the stock is currently owned by company insiders.

Hasbro News Roundup

Here are the key news stories impacting Hasbro this week:

• Positive Sentiment: Hasbro says it opened a new U.S. distribution hub to reduce costs and speed deliveries, strengthening logistics and potentially improving margins and service levels over time. Hasbro opens distribution hub to cut costs, speed deliveries
• Positive Sentiment: TMX Transform announced a partnership to support Hasbro’s new Midway, GA distribution center, indicating planned execution support for the logistics initiative. TMX Transform Partners With Hasbro to Open New U.S. Distribution Center
• Positive Sentiment: Hasbro Entertainment named a VP of Production, a routine content/creative hire that supports its ongoing IP and media strategy. This is incremental and strategically positive for long-term IP monetization. Hasbro Entertainment Names VP of Production
• Neutral Sentiment: BNP Paribas Exane slightly trimmed its price target from $118 to $115 but kept an “outperform” rating — a modest signal that analysts still see upside despite near-term uncertainties. BNP Paribas adjusts price target on Hasbro to $115
• Neutral Sentiment: Analysts expect Hasbro’s Q1 results to show a single‑digit EPS decline, which sets a modestly cautious near‑term earnings bar ahead of the report. Hasbro’s Q1 2026 Earnings: What to Expect
• Negative Sentiment: Hasbro disclosed a cybersecurity breach discovered March 28 that forced it to take systems offline; the company warns remediation could take “several weeks,” causing operational disruptions and execution risk during a critical selling period. This is the primary driver of the stock’s weakness today. Hasbro says it was hacked, and may take ‘several weeks’ to recover
• Negative Sentiment: Multiple outlets and an SEC filing confirm the investigation and operational impact; elevated uncertainty around sales fulfillment, customer invoicing, and IT costs has likely pushed investors to reduce positions. Hasbro says investigating cybersecurity incident

Institutional Investors Weigh In On Hasbro

Several large investors have recently modified their holdings of the stock. Norges Bank acquired a new position in shares of Hasbro in the fourth quarter worth about $147,748,000. Bank of America Corp DE raised its holdings in shares of Hasbro by 128.7% during the second quarter. Bank of America Corp DE now owns 2,981,423 shares of the company’s stock valued at $220,089,000 after acquiring an additional 1,677,962 shares during the period. AQR Capital Management LLC raised its holdings in shares of Hasbro by 47.3% during the fourth quarter. AQR Capital Management LLC now owns 4,357,147 shares of the company’s stock valued at $357,286,000 after acquiring an additional 1,399,499 shares during the period. Mane Global Capital Management LP purchased a new stake in shares of Hasbro in the 2nd quarter valued at approximately $77,471,000. Finally, Amundi lifted its position in shares of Hasbro by 55.5% in the 4th quarter. Amundi now owns 1,403,288 shares of the company’s stock valued at $115,070,000 after acquiring an additional 501,117 shares in the last quarter. 91.83% of the stock is owned by institutional investors.

Hasbro Stock Down 4.5%

The business’s 50 day moving average is $95.29 and its 200 day moving average is $84.90. The company has a debt-to-equity ratio of 4.89, a quick ratio of 1.24 and a current ratio of 1.38. The stock has a market cap of $12.57 billion, a price-to-earnings ratio of -38.03 and a beta of 0.54.

Hasbro (NASDAQ:HAS) last announced its earnings results on Tuesday, February 10th. The company reported $1.51 earnings per share (EPS) for the quarter, beating the consensus estimate of $0.99 by $0.52. The company had revenue of $1.45 billion for the quarter, compared to the consensus estimate of $1.26 billion. Hasbro had a negative net margin of 6.86% and a positive return on equity of 127.21%. The company’s revenue was up 31.3% on a year-over-year basis. During the same period in the previous year, the business earned $0.46 EPS. Equities analysts expect that Hasbro, Inc. will post 4.33 earnings per share for the current year.

Hasbro Dividend Announcement

The firm also recently declared a quarterly dividend, which was paid on Wednesday, March 4th. Investors of record on Wednesday, February 18th were given a dividend of $0.70 per share. This represents a $2.80 annualized dividend and a yield of 3.1%. The ex-dividend date of this dividend was Wednesday, February 18th. Hasbro’s payout ratio is presently -119.15%.

Hasbro Company Profile

Hasbro, Inc is a global play and entertainment company, known for designing, manufacturing and marketing a diverse portfolio of toys, games and consumer products. Founded in 1923 as Hassenfeld Brothers and headquartered in Pawtucket, Rhode Island, the company has grown into one of the foremost names in the toy industry, with a presence in retail, digital and entertainment channels worldwide.

The company’s brand portfolio features iconic properties such as Monopoly, Play-Doh, Nerf, My Little Pony and Transformers.