Aberdeen Group plc Purchases 1,162,005 Shares of ServiceNow, Inc. $NOW

Aberdeen Group plc boosted its position in ServiceNow, Inc. (NYSE:NOW) by 405.0% in the fourth quarter, according to its most recent disclosure with the Securities and Exchange Commission (SEC). The fund owned 1,448,931 shares of the information technology services provider’s stock after buying an additional 1,162,005 shares during the quarter. Aberdeen Group plc owned approximately 0.14% of ServiceNow worth $221,962,000 as of its most recent filing with the Securities and Exchange Commission (SEC).

Several other hedge funds have also recently made changes to their positions in the company. Focus Financial Network Inc. lifted its stake in ServiceNow by 286.1% during the fourth quarter. Focus Financial Network Inc. now owns 53,650 shares of the information technology services provider’s stock worth $8,219,000 after purchasing an additional 39,756 shares during the last quarter. Brookstone Capital Management increased its position in shares of ServiceNow by 428.0% during the 4th quarter. Brookstone Capital Management now owns 91,158 shares of the information technology services provider’s stock valued at $13,964,000 after purchasing an additional 73,894 shares during the last quarter. Beacon Investment Advisory Services Inc. raised its holdings in shares of ServiceNow by 299.4% during the 4th quarter. Beacon Investment Advisory Services Inc. now owns 49,283 shares of the information technology services provider’s stock valued at $7,550,000 after buying an additional 36,944 shares in the last quarter. Jacobs & Co. CA lifted its position in ServiceNow by 477.3% in the 4th quarter. Jacobs & Co. CA now owns 60,245 shares of the information technology services provider’s stock worth $9,228,000 after buying an additional 49,809 shares during the last quarter. Finally, Legacy Wealth Asset Management LLC lifted its position in ServiceNow by 428.0% in the 4th quarter. Legacy Wealth Asset Management LLC now owns 11,610 shares of the information technology services provider’s stock worth $1,779,000 after buying an additional 9,411 shares during the last quarter. 87.18% of the stock is currently owned by institutional investors.

Key Headlines Impacting ServiceNow

Here are the key news stories impacting ServiceNow this week:

• Positive Sentiment: Benchmark initiated coverage with a Buy and a $125 price target, arguing the selloff creates a compelling entry point for long‑term investors. Benchmark Initiates Coverage
• Positive Sentiment: Morgan Stanley reiterated a Buy and a high $210 target, highlighting resilient growth, AI monetization potential, and accretive dealmaking as long‑term supports. Morgan Stanley Maintains Buy
• Positive Sentiment: ServiceNow expanded its partnership with NVIDIA to operationalize AI workflows (AI Control Tower + NVIDIA Enterprise AI Factory), which supports the company’s AI roadmap and total addressable market narrative. ServiceNow Expands Partnership With NVIDIA
• Positive Sentiment: ServiceNow boosted liquidity with a new $3 billion unsecured revolving credit facility and commercial paper programs, reducing short‑term financing risk ahead of earnings. ServiceNow Boosts Liquidity
• Neutral Sentiment: ServiceNow set April 22 as the date to report Q1 results — a near‑term catalyst that could either validate or widen the recent reassessment of growth expectations. Q1 Earnings Date Announced
• Neutral Sentiment: Company leadership moves (appointment of Kulmeet Bawa as MD & GVP, India/SAARC) and partner integrations (BigPanda) reflect ongoing GTM and ecosystem activity but are unlikely to swing near‑term sentiment materially. ServiceNow Appoints Kulmeet Bawa
• Negative Sentiment: Stifel cut its price target to $135 (from $180), citing weaker U.S. federal spending and softer Q1 trends — the downgrade of expectations for government demand is being cited as a direct reason for recent selling pressure. Stifel Lowers Price Target to $135
• Negative Sentiment: Analyst and media pieces highlight secular challenges — AI‑native competitors, doubts about switching costs, and a large YTD decline — which keep investor skepticism elevated despite product progress. These narratives are pressuring multiples and share price. Fool: AI Competition Concerns

Analyst Upgrades and Downgrades

NOW has been the topic of a number of recent research reports. Wells Fargo & Company reduced their price target on shares of ServiceNow from $225.00 to $185.00 and set an “overweight” rating on the stock in a research report on Tuesday. Royal Bank Of Canada cut their price objective on shares of ServiceNow from $185.00 to $150.00 and set an “outperform” rating for the company in a research note on Monday, February 9th. UBS Group set a $115.00 target price on shares of ServiceNow in a report on Thursday, January 29th. Piper Sandler reiterated an “overweight” rating on shares of ServiceNow in a research report on Thursday, January 29th. Finally, Guggenheim raised shares of ServiceNow from a “sell” rating to a “neutral” rating in a research note on Tuesday, December 16th. Three research analysts have rated the stock with a Strong Buy rating, thirty-three have given a Buy rating, five have assigned a Hold rating and two have assigned a Sell rating to the company’s stock. According to data from MarketBeat, ServiceNow presently has a consensus rating of “Moderate Buy” and an average price target of $188.59.

ServiceNow Stock Performance

Shares of NYSE:NOW opened at $101.98 on Friday. The company has a market cap of $106.67 billion, a price-to-earnings ratio of 61.14, a price-to-earnings-growth ratio of 1.74 and a beta of 1.01. The company has a 50-day moving average price of $111.06 and a 200-day moving average price of $147.99. The company has a current ratio of 1.00, a quick ratio of 1.00 and a debt-to-equity ratio of 0.12. ServiceNow, Inc. has a 12 month low of $98.00 and a 12 month high of $211.48.

ServiceNow (NYSE:NOW) last posted its earnings results on Wednesday, January 28th. The information technology services provider reported $0.92 earnings per share (EPS) for the quarter, topping the consensus estimate of $0.89 by $0.03. ServiceNow had a return on equity of 18.54% and a net margin of 13.16%.The company had revenue of $3.57 billion for the quarter, compared to analysts’ expectations of $3.53 billion. During the same period last year, the firm earned $0.73 earnings per share. ServiceNow’s quarterly revenue was up 20.7% on a year-over-year basis. As a group, equities analysts anticipate that ServiceNow, Inc. will post 8.93 EPS for the current year.

Insider Transactions at ServiceNow

In related news, insider Paul Fipps sold 3,696 shares of the company’s stock in a transaction that occurred on Monday, February 23rd. The stock was sold at an average price of $101.77, for a total transaction of $376,141.92. Following the completion of the transaction, the insider owned 8,061 shares in the company, valued at $820,367.97. This represents a 31.44% decrease in their ownership of the stock. The sale was disclosed in a legal filing with the Securities & Exchange Commission, which is available through this hyperlink. Also, Director Paul Edward Chamberlain sold 1,500 shares of the firm’s stock in a transaction on Thursday, February 12th. The stock was sold at an average price of $101.17, for a total value of $151,755.00. Following the completion of the sale, the director directly owned 46,430 shares of the company’s stock, valued at $4,697,323.10. The trade was a 3.13% decrease in their position. Additional details regarding this sale are available in the official SEC disclosure. In the last three months, insiders have sold 16,237 shares of company stock worth $1,697,162. 0.34% of the stock is currently owned by insiders.

ServiceNow Profile

ServiceNow (NYSE: NOW) is a cloud computing company that builds enterprise software to manage digital workflows and automate business processes. Its offerings are designed to replace manual work and legacy systems with cloud-based, service-oriented applications that support IT operations, customer service, human resources, security response and other enterprise functions.

The company’s flagship product family is the Now Platform, a suite of subscription software and platform services that includes IT Service Management (ITSM), IT Operations Management (ITOM), IT Business Management (ITBM), Customer Service Management (CSM), HR Service Delivery, Security Operations and Asset Management.