Amazon.com (NASDAQ:AMZN) Stock Price Expected to Rise, Wells Fargo & Company Analyst Says

Amazon.com (NASDAQ:AMZN) had its target price hoisted by stock analysts at Wells Fargo & Company from $304.00 to $305.00 in a research report issued to clients and investors on Thursday, MarketBeat.com reports. The firm currently has an “overweight” rating on the e-commerce giant’s stock. Wells Fargo & Company‘s target price points to a potential upside of 45.40% from the stock’s previous close.

Several other analysts have also commented on the stock. Benchmark restated a “buy” rating on shares of Amazon.com in a research report on Thursday, January 29th. Desjardins raised their target price on Amazon.com to $218.00 in a research report on Monday, December 8th. Arete Research upped their price target on Amazon.com from $283.00 to $285.00 and gave the stock a “buy” rating in a report on Wednesday, February 11th. Cantor Fitzgerald set a $250.00 price target on Amazon.com and gave the stock an “overweight” rating in a research report on Friday, February 6th. Finally, Bank of America cut their price objective on Amazon.com from $303.00 to $286.00 and set a “buy” rating for the company in a research report on Tuesday, January 27th. One investment analyst has rated the stock with a Strong Buy rating, fifty-three have given a Buy rating and four have issued a Hold rating to the company. According to data from MarketBeat, the stock currently has an average rating of “Moderate Buy” and an average target price of $286.59.

Amazon.com Stock Performance

Shares of NASDAQ:AMZN opened at $209.77 on Thursday. Amazon.com has a 12-month low of $161.38 and a 12-month high of $258.60. The company has a market capitalization of $2.25 trillion, a PE ratio of 29.26, a PEG ratio of 1.57 and a beta of 1.38. The business has a 50 day moving average of $213.70 and a two-hundred day moving average of $224.38. The company has a current ratio of 1.05, a quick ratio of 0.88 and a debt-to-equity ratio of 0.16.

Amazon.com (NASDAQ:AMZN) last issued its quarterly earnings data on Thursday, February 5th. The e-commerce giant reported $1.95 EPS for the quarter, missing analysts’ consensus estimates of $1.97 by ($0.02). The firm had revenue of $213.39 billion for the quarter, compared to analyst estimates of $211.02 billion. Amazon.com had a return on equity of 21.87% and a net margin of 10.83%.Amazon.com’s revenue for the quarter was up 13.6% compared to the same quarter last year. During the same period in the previous year, the business earned $1.86 EPS. As a group, analysts forecast that Amazon.com will post 6.31 EPS for the current year.

Insider Buying and Selling

In other news, VP Shelley Reynolds sold 2,695 shares of the company’s stock in a transaction on Monday, February 23rd. The shares were sold at an average price of $205.90, for a total transaction of $554,900.50. Following the completion of the sale, the vice president owned 119,780 shares of the company’s stock, valued at $24,662,702. This represents a 2.20% decrease in their ownership of the stock. The transaction was disclosed in a filing with the Securities & Exchange Commission, which is available through this hyperlink. Also, CEO Douglas J. Herrington sold 6,835 shares of the stock in a transaction dated Monday, February 23rd. The shares were sold at an average price of $205.82, for a total transaction of $1,406,779.70. Following the completion of the sale, the chief executive officer owned 522,361 shares of the company’s stock, valued at $107,512,341.02. This trade represents a 1.29% decrease in their ownership of the stock. The disclosure for this sale is available in the SEC filing. Insiders have sold a total of 72,686 shares of company stock worth $14,899,239 in the last ninety days. Company insiders own 9.70% of the company’s stock.

Institutional Inflows and Outflows

Several institutional investors and hedge funds have recently made changes to their positions in the stock. Lifelong Wealth Advisors Inc. boosted its position in shares of Amazon.com by 2.4% during the 4th quarter. Lifelong Wealth Advisors Inc. now owns 1,740 shares of the e-commerce giant’s stock valued at $402,000 after acquiring an additional 41 shares during the last quarter. Financial Connections Group Inc. increased its holdings in shares of Amazon.com by 2.6% during the 4th quarter. Financial Connections Group Inc. now owns 1,633 shares of the e-commerce giant’s stock worth $376,000 after buying an additional 42 shares during the last quarter. Marquette Asset Management LLC increased its holdings in shares of Amazon.com by 5.1% during the 4th quarter. Marquette Asset Management LLC now owns 886 shares of the e-commerce giant’s stock worth $205,000 after buying an additional 43 shares during the last quarter. Western Financial Corp CA raised its position in shares of Amazon.com by 1.5% during the 4th quarter. Western Financial Corp CA now owns 3,076 shares of the e-commerce giant’s stock valued at $710,000 after buying an additional 44 shares during the period. Finally, Navalign LLC lifted its holdings in Amazon.com by 0.3% in the fourth quarter. Navalign LLC now owns 13,349 shares of the e-commerce giant’s stock valued at $3,081,000 after acquiring an additional 44 shares during the last quarter. 72.20% of the stock is currently owned by institutional investors and hedge funds.

Trending Headlines about Amazon.com

Here are the key news stories impacting Amazon.com this week:

• Positive Sentiment: Reports say Amazon is in advanced talks to acquire satellite operator Globalstar to accelerate Project Kuiper and better compete with SpaceX’s Starlink — a strategic, long‑term growth move into connectivity that investors view as expansionary for AWS/IoT opportunities. Amazon in talks to buy $9bn Globalstar (Reuters)
• Positive Sentiment: Wells Fargo reiterated Overweight and nudged its price target higher, naming Amazon a top internet pick on improving AWS momentum and free‑cash‑flow inflection — supportive for sentiment and analyst‑driven buying. Wells Fargo names Amazon top internet pick (247WallSt)
• Positive Sentiment: Billionaire Steve Cohen/Point72 has been a long‑time holder and recent coverage highlights continued institutional interest — a bullish signal for conviction among large investors. Steve Cohen buying AMZN (InsiderMonkey)
• Neutral Sentiment: Amazon and AWS continue to show ecosystem momentum (partner certifications, new standards work such as the Linux‑backed x402 Foundation for agentic AI payments), which underpins long‑term cloud/AI positioning but has limited immediate EPS impact. x402 Foundation founding members include AWS (Cointelegraph)
• Negative Sentiment: Amazon will charge a temporary 3.5% fuel & logistics surcharge to third‑party sellers in the U.S. and Canada effective April 17 to offset rising transport costs — helps Amazon cover costs but risks seller pushback and could pressure marketplace GMV and growth metrics. Amazon adds 3.5% surcharge (CNBC)
• Negative Sentiment: NLRB ruled Amazon must bargain with a Staten Island warehouse union representing ~5,000 workers — an operational and cost risk that raises labor and reputational uncertainty for investors. NLRB orders Amazon to negotiate (Reuters)
• Negative Sentiment: Geopolitical fallout from the Iran conflict remains a live headwind — higher oil drove the seller surcharge and reports of an Iranian strike on an AWS Bahrain data center increase perceived geopolitical/operational risk. These macro forces can pressure valuation multiples and consumer demand. AWS Bahrain data center hit (Blockonomi)
• Negative Sentiment: Amazon’s new chatbot ad tests reportedly show weak early results — a potential near‑term headwind for advertising upside if the format doesn’t scale. Chatbot ad tests weak (TipRanks)
• Negative Sentiment: Heavy insider selling has been flagged in recent data — not proof of trouble but a signaling factor some investors watch for near‑term sentiment pressure. Insider selling and discussion (QuiverQuant)

Amazon.com Company Profile

Amazon.com, Inc is a diversified technology and retail company best known for its e-commerce marketplace and broad portfolio of consumer and enterprise services. Founded by Jeff Bezos in 1994 and headquartered in Seattle, Washington, the company launched as an online bookseller and expanded into a global retail platform that sells products directly to consumers and provides a marketplace for third-party sellers. Over time Amazon has grown beyond retail into areas including cloud computing, digital media, devices and logistics.

Key businesses and offerings include Amazon’s online marketplace and fulfillment services, the Amazon Prime membership program (which bundles expedited shipping with streaming and other benefits), Amazon Web Services (AWS) which supplies on-demand cloud computing and storage to businesses and public-sector customers, and a range of content and advertising services such as Prime Video and Amazon Advertising.