ATA (NASDAQ:AACG) & JIADE (NASDAQ:JDZG) Critical Contrast

JIADE (NASDAQ:JDZG) and ATA (NASDAQ:AACG) are both small-cap consumer discretionary companies, but which is the superior investment? We will contrast the two companies based on the strength of their risk, analyst recommendations, profitability, valuation, dividends, institutional ownership and earnings.

Profitability

This table compares JIADE and ATA’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
JIADE	N/A	N/A	N/A
ATA	-17.96%	-90.86%	-10.89%

Analyst Ratings

This is a summary of current recommendations for JIADE and ATA, as reported by MarketBeat.com.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
JIADE	1	0	0	0	1.00
ATA	1	0	0	0	1.00

Earnings and Valuation

This table compares JIADE and ATA”s gross revenue, earnings per share and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
JIADE	$2.57 million	0.91	$770,000.00	N/A	N/A
ATA	$38.34 million	0.54	-$6.87 million	($0.20)	-4.85

JIADE has higher earnings, but lower revenue than ATA.

Institutional & Insider Ownership

0.7% of ATA shares are owned by institutional investors. 52.9% of ATA shares are owned by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock is poised for long-term growth.

Volatility & Risk

JIADE has a beta of -1.69, suggesting that its share price is 269% less volatile than the S&P 500. Comparatively, ATA has a beta of 0.8, suggesting that its share price is 20% less volatile than the S&P 500.

Summary

JIADE beats ATA on 5 of the 9 factors compared between the two stocks.

About JIADE

JIADE LIMITED specializes in providing one-stop comprehensive education supporting services to adult education institutions, through a wide spectrum of software platform and auxiliary solutions. The Company’s services are primarily offered through the Kebiao Technology Educational Administration Platform. JIADE LIMITED is based in Chengdu, China.

About ATA

ATA Creativity Global, together with its subsidiaries, provides educational services to individual students through its training center network in China and internationally. Its educational services include portfolio training, research-based learning, overseas study counselling, in-school art classes through cooperation with high schools and training organizations, foreign language training services, junior art education, and other related educational services to its students. The company also offers online courses for students. It provides its services through partnership with sales channels, internet and mobile advertisement, word of mouth referral, and marketing events and activities. The company was formerly known as ATA Inc. and changed its name to ATA Creativity Global in September 2019. ATA Creativity Global was founded in 1999 and is headquartered in Hefei, China.