Heirloom Wealth Management Has $30.77 Million Stock Position in Alphabet Inc. $GOOG

Heirloom Wealth Management decreased its stake in shares of Alphabet Inc. (NASDAQ:GOOG) by 23.4% during the 4th quarter, according to the company in its most recent filing with the SEC. The firm owned 98,069 shares of the information services provider’s stock after selling 29,957 shares during the quarter. Alphabet accounts for about 7.1% of Heirloom Wealth Management’s investment portfolio, making the stock its 3rd biggest position. Heirloom Wealth Management’s holdings in Alphabet were worth $30,774,000 as of its most recent filing with the SEC.

A number of other large investors have also made changes to their positions in the stock. Imprint Wealth LLC acquired a new stake in Alphabet during the third quarter worth about $31,000. Manning & Napier Advisors LLC acquired a new position in Alphabet in the 3rd quarter valued at approximately $32,000. Tripletail Wealth Management LLC bought a new stake in shares of Alphabet in the 3rd quarter worth approximately $40,000. Retirement Wealth Solutions LLC lifted its position in shares of Alphabet by 145.0% in the 3rd quarter. Retirement Wealth Solutions LLC now owns 196 shares of the information services provider’s stock worth $48,000 after acquiring an additional 116 shares during the period. Finally, Bay Harbor Wealth Management LLC grew its holdings in shares of Alphabet by 56.8% during the 3rd quarter. Bay Harbor Wealth Management LLC now owns 218 shares of the information services provider’s stock worth $53,000 after purchasing an additional 79 shares in the last quarter. Institutional investors and hedge funds own 27.26% of the company’s stock.

Insiders Place Their Bets

In other news, insider John Kent Walker sold 47,574 shares of the business’s stock in a transaction that occurred on Tuesday, February 17th. The stock was sold at an average price of $301.45, for a total value of $14,341,182.30. Following the transaction, the insider directly owned 13,227 shares of the company’s stock, valued at $3,987,279.15. The trade was a 78.25% decrease in their position. The sale was disclosed in a legal filing with the Securities & Exchange Commission, which is available through the SEC website. Also, major shareholder 2017 Gp L.L.C. Gv sold 1,845,308 shares of the stock in a transaction that occurred on Friday, January 30th. The stock was sold at an average price of $19.00, for a total value of $35,060,852.00. The SEC filing for this sale provides additional information. Insiders sold 2,101,844 shares of company stock valued at $115,147,751 over the last quarter. 12.99% of the stock is owned by insiders.

Analyst Ratings Changes

A number of analysts have recently issued reports on the company. KeyCorp set a $370.00 price objective on Alphabet in a research report on Thursday, February 5th. Oppenheimer restated an “outperform” rating and set a $360.00 price target on shares of Alphabet in a research note on Thursday, February 5th. Needham & Company LLC set a $400.00 price objective on Alphabet and gave the company a “buy” rating in a report on Friday, March 13th. Pivotal Research reiterated a “buy” rating and issued a $420.00 price objective (up from $400.00) on shares of Alphabet in a research note on Thursday, February 5th. Finally, DZ Bank raised Alphabet to a “strong-buy” rating in a report on Monday, February 16th. Nine equities research analysts have rated the stock with a Strong Buy rating, twenty-nine have issued a Buy rating and three have assigned a Hold rating to the stock. According to data from MarketBeat, the stock currently has a consensus rating of “Buy” and an average price target of $345.71.

Alphabet Price Performance

GOOG opened at $294.46 on Friday. The firm has a market cap of $3.56 trillion, a price-to-earnings ratio of 27.24, a PEG ratio of 1.80 and a beta of 1.13. The company has a debt-to-equity ratio of 0.11, a quick ratio of 2.01 and a current ratio of 2.01. The firm’s 50-day simple moving average is $309.00 and its 200-day simple moving average is $296.92. Alphabet Inc. has a twelve month low of $142.66 and a twelve month high of $350.15.

Alphabet (NASDAQ:GOOG) last released its quarterly earnings results on Thursday, February 5th. The information services provider reported $2.82 EPS for the quarter, beating analysts’ consensus estimates of $2.59 by $0.23. The firm had revenue of $113.83 billion for the quarter, compared to analyst estimates of $111.24 billion. Alphabet had a net margin of 32.81% and a return on equity of 35.01%. The company’s revenue for the quarter was up 18.0% compared to the same quarter last year. During the same period in the previous year, the business earned $2.15 earnings per share. Equities research analysts anticipate that Alphabet Inc. will post 8.89 EPS for the current fiscal year.

Alphabet Dividend Announcement

The firm also recently announced a quarterly dividend, which was paid on Monday, March 16th. Stockholders of record on Monday, March 9th were issued a $0.21 dividend. This represents a $0.84 annualized dividend and a dividend yield of 0.3%. The ex-dividend date of this dividend was Monday, March 9th. Alphabet’s payout ratio is presently 7.77%.

More Alphabet News

Here are the key news stories impacting Alphabet this week:

• Positive Sentiment: Google rolled out Gemma 4, an open‑source AI model family that strengthens Google’s developer ecosystem and supports future cloud/AI revenue opportunities. Read More.
• Positive Sentiment: Google updated Gemini API pricing with “Flex” and “Priority” tiers to balance speed, cost and reliability — that could broaden usage, enable more price‑sensitive workloads, and boost API adoption/revenue. Read More.
• Positive Sentiment: Technical advances like TurboQuant (memory/compression for large models) can lower infrastructure costs for AI workloads and improve margins over time — a structural benefit to Google’s cloud/AI economics. Read More.
• Neutral Sentiment: Wells Fargo and other analysts remain constructive (Overweight/Buy) but have trimmed price targets — signaling confidence in the long run while dialing back near‑term expectations. Read More.
• Neutral Sentiment: Market/ETF flows continue to amplify Alphabet’s moves (SPY/QQQ dynamics): macro risk‑on/off days can create outsized short‑term volatility for big caps. Read More.
• Neutral Sentiment: Big Tech H‑1B filings have fallen, reflecting broader hiring freezes/reshuffling across the sector — not an Alphabet‑specific revenue issue but a labor/strategy signal. Read More.
• Negative Sentiment: Turkey’s competition authority opened an investigation into Google’s advertising and billing practices — regulatory probes risk fines, remedial costs and local ad‑revenue disruption. Read More.
• Negative Sentiment: Alphabet’s principal accounting officer, Amie Thuener O’Toole, is leaving (joining Broadcom as CFO) — departure of a senior finance leader creates some short‑term transition risk for controls and reporting. Read More.
• Negative Sentiment: Semianalysis warned heavy AI capex could push Google’s free cash flow toward zero next year — investors sensitive to FCF may penalize valuation if spending outpaces monetization. Read More.
• Negative Sentiment: Recent insider selling by senior executives (e.g., John Kent Walker) adds to near‑term negative sentiment, especially amid market sensitivity to insider activity. Read More.
• Negative Sentiment: Broader legal pressure on platforms (recent cases challenging Section 230 protections) raises regulatory and litigation risk for YouTube/Google content/ad products. Read More.

Alphabet Company Profile

Alphabet Inc (NASDAQ: GOOG) is a multinational technology holding company headquartered in Mountain View, California. Formed in 2015 through a corporate restructuring of Google, Alphabet serves as the parent to Google LLC and a portfolio of businesses collectively known as “Other Bets.” Google was originally founded in 1998 by Larry Page and Sergey Brin; Alphabet is led by CEO Sundar Pichai, who oversees Google and the broader company while the founders remain prominent shareholders and influential figures in the company’s history.

Alphabet’s core business centers on internet search and advertising, with Google Search and the company’s ad platforms (including Google Ads and AdSense) generating the majority of revenue by connecting advertisers with consumers worldwide.