Neil Hunt Sells 2,000 Shares of Roku (NASDAQ:ROKU) Stock

Roku, Inc. (NASDAQ:ROKU) Director Neil Hunt sold 2,000 shares of the business’s stock in a transaction on Wednesday, April 1st. The shares were sold at an average price of $95.54, for a total transaction of $191,080.00. Following the sale, the director owned 7,782 shares of the company’s stock, valued at approximately $743,492.28. The trade was a 20.45% decrease in their position. The transaction was disclosed in a legal filing with the Securities & Exchange Commission, which can be accessed through the SEC website. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan.

Roku Stock Performance

Roku stock opened at $97.66 on Friday. The firm’s 50-day moving average is $93.93 and its 200-day moving average is $99.50. Roku, Inc. has a 1 year low of $52.43 and a 1 year high of $116.66. The company has a market cap of $14.40 billion, a P/E ratio of 171.34 and a beta of 2.00.

Roku (NASDAQ:ROKU) last posted its quarterly earnings results on Thursday, February 12th. The company reported $0.53 EPS for the quarter, beating the consensus estimate of $0.28 by $0.25. The business had revenue of $1.39 billion during the quarter, compared to analyst estimates of $1.35 billion. Roku had a net margin of 1.87% and a return on equity of 3.40%. The company’s quarterly revenue was up 16.1% on a year-over-year basis. During the same period in the previous year, the business posted ($0.24) EPS. As a group, sell-side analysts predict that Roku, Inc. will post -0.3 earnings per share for the current year.

Analyst Ratings Changes

A number of research analysts recently issued reports on ROKU shares. Evercore restated an “outperform” rating and set a $150.00 price objective on shares of Roku in a research report on Friday, February 13th. Oppenheimer increased their target price on Roku from $105.00 to $120.00 and gave the stock an “outperform” rating in a research report on Friday, February 13th. UBS Group reiterated a “neutral” rating and issued a $110.00 target price on shares of Roku in a research note on Friday, February 13th. Weiss Ratings upgraded shares of Roku from a “sell (d-)” rating to a “hold (c-)” rating in a research report on Tuesday, February 17th. Finally, Rosenblatt Securities raised shares of Roku from a “neutral” rating to a “buy” rating and increased their price objective for the stock from $106.00 to $118.00 in a report on Friday, February 13th. One investment analyst has rated the stock with a Strong Buy rating, twenty-one have issued a Buy rating and four have issued a Hold rating to the stock. Based on data from MarketBeat, Roku has a consensus rating of “Moderate Buy” and an average price target of $126.75.

Institutional Trading of Roku

Several large investors have recently added to or reduced their stakes in the business. Vanguard Group Inc. boosted its position in Roku by 2.5% during the 3rd quarter. Vanguard Group Inc. now owns 12,998,674 shares of the company’s stock worth $1,301,557,000 after acquiring an additional 322,858 shares during the period. AQR Capital Management LLC increased its holdings in shares of Roku by 10.6% during the fourth quarter. AQR Capital Management LLC now owns 2,860,149 shares of the company’s stock valued at $310,298,000 after purchasing an additional 274,024 shares during the period. Geode Capital Management LLC raised its stake in shares of Roku by 7.3% during the fourth quarter. Geode Capital Management LLC now owns 2,464,130 shares of the company’s stock valued at $267,389,000 after purchasing an additional 168,214 shares in the last quarter. Holocene Advisors LP raised its stake in shares of Roku by 352.3% during the third quarter. Holocene Advisors LP now owns 1,650,448 shares of the company’s stock valued at $165,259,000 after purchasing an additional 1,285,585 shares in the last quarter. Finally, Jacobs Levy Equity Management Inc. lifted its holdings in Roku by 0.8% in the fourth quarter. Jacobs Levy Equity Management Inc. now owns 1,509,686 shares of the company’s stock worth $163,786,000 after purchasing an additional 12,705 shares during the period. 86.30% of the stock is currently owned by institutional investors and hedge funds.

More Roku News

Here are the key news stories impacting Roku this week:

• Positive Sentiment: Roku won a courtroom skirmish with the Michigan Attorney General over video‑privacy claims — removes a potential regulatory/legal overhang and lowers litigation risk for investors. Roku Defeats Michigan AG’s Video Privacy Claims
• Positive Sentiment: Roku’s Streaming Stick HD remains heavily discounted (40% off) while a key competitor (Amazon Fire TV Stick) has returned to full price — a temporary pricing advantage that could boost unit sales and channel share during the promotion window. Roku Streaming Stick HD stays 40% off
• Positive Sentiment: Analyst commentary highlights Roku’s attractive long‑term setup — Zacks argues the stock looks like a buy given platform growth, >90M users and global expansion despite YTD weakness, supporting investor optimism. ROKU Slumps 12% YTD: Here’s Why It Is Time to Buy the Stock
• Neutral Sentiment: Market reports and recap pieces note Roku shares rose ~2.9% in the recent session — reflects immediate reaction to the mix of legal, retail and analyst news rather than new company fundamentals. Roku (ROKU) Rises Higher Than Market: Key Facts
• Negative Sentiment: Two insiders executed planned Rule 10b5‑1 sales (CAO Matthew Banks sold 728 shares; Director Neil Hunt sold 2,000 shares). While pre‑arranged plans reduce signal of opportunistic selling, headline insider sales can still create short‑term selling pressure. CAO Form 4 (Banks) Director Form 4 (Hunt)
• Negative Sentiment: Reports that a recent Roku TV change may block some local channels have generated consumer concern and negative headlines — potential reputational or carriage‑related risk if it impacts user experience or prompts disputes with content providers. New Roku TV change may block your favorite local channels

Roku Company Profile

Roku, Inc (NASDAQ: ROKU) is a technology company that develops and operates a proprietary streaming platform designed to deliver entertainment content to consumers via internet-connected devices and smart televisions. Since its inception in 2002 in California, Roku has focused on simplifying access to streaming services for viewers worldwide. The company’s platform enables users to discover, access and manage a wide array of over-the-top content from major streaming services, free ad-supported channels and niche providers.

At the core of Roku’s product lineup are a range of streaming players and sticks, which connect to televisions via HDMI and deliver the Roku OS experience.