Analyzing Central Garden & Pet (NASDAQ:CENT) and Dogness (International) (NASDAQ:DOGZ)

Dogness (International) (NASDAQ:DOGZ) and Central Garden & Pet (NASDAQ:CENT) are both consumer discretionary companies, but which is the superior investment? We will compare the two businesses based on the strength of their institutional ownership, earnings, dividends, profitability, risk, valuation and analyst recommendations.

Profitability

This table compares Dogness (International) and Central Garden & Pet’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
Dogness (International)	N/A	N/A	N/A
Central Garden & Pet	5.04%	10.99%	4.75%

Analyst Ratings

This is a breakdown of current recommendations for Dogness (International) and Central Garden & Pet, as reported by MarketBeat.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Dogness (International)	1	0	0	0	1.00
Central Garden & Pet	0	3	1	1	2.60

Central Garden & Pet has a consensus target price of $42.50, suggesting a potential upside of 18.68%. Given Central Garden & Pet’s stronger consensus rating and higher possible upside, analysts plainly believe Central Garden & Pet is more favorable than Dogness (International).

Insider and Institutional Ownership

5.1% of Dogness (International) shares are owned by institutional investors. Comparatively, 16.1% of Central Garden & Pet shares are owned by institutional investors. 31.2% of Dogness (International) shares are owned by insiders. Comparatively, 8.2% of Central Garden & Pet shares are owned by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company is poised for long-term growth.

Risk & Volatility

Dogness (International) has a beta of 2.53, suggesting that its share price is 153% more volatile than the S&P 500. Comparatively, Central Garden & Pet has a beta of 0.63, suggesting that its share price is 37% less volatile than the S&P 500.

Earnings and Valuation

This table compares Dogness (International) and Central Garden & Pet”s revenue, earnings per share and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Dogness (International)	$20.71 million	0.96	-$5.10 million	N/A	N/A
Central Garden & Pet	$3.13 billion	0.71	$162.84 million	$2.45	14.62

Central Garden & Pet has higher revenue and earnings than Dogness (International).

Summary

Central Garden & Pet beats Dogness (International) on 10 of the 13 factors compared between the two stocks.

About Dogness (International)

Dogness (International) Corporation, through its subsidiaries, designs, manufactures, and sells fashionable products for dogs and cats worldwide. The company provides pet leashes, pet collars, pet harnesses, and retractable leashes, as well as lanyards; gift suspenders, pet belt ribbons, laces, elastic belts, computer jacquard ribbons, and high-grade textile laces; mouth covers and pet charms; climbing hooks; and intelligent pet products, such as app-controlled pet feeders, pet water fountains, and smart pet toys, as well as pet shampoos. It also offers ribbon dyeing service and pet grooming services. It offers its products to wholesalers and retailers. The company was founded in 2003 and is headquartered in Dongguan, the People's Republic of China.

About Central Garden & Pet

Central Garden & Pet Co. engages in the production and distribution of branded and private label products for the lawn, garden, and pet supplies markets. It operates through the Pet and Garden segments. The Pet segment focuses on dog and cat supplies such as dog treats and chews, toys, pet beds and containment, grooming products, waste management and training pads, supplies for aquatics, small animals, reptiles and pet birds including toys, cages and habitats, bedding, food and supplements, products for equine and livestock, animal and household health and insect control products, live fish, and small animals, as well as outdoor cushions. The Garden segment includes lawn and garden consumables such as grass, vegetable, flower and herb seed, wild bird feed, bird houses and other birding accessories, weed, grass, and other herbicides, insecticide and pesticide products, fertilizers, and live plants. The company was founded by William E. Brown in 1980 and is headquartered in Walnut Creek, CA.