Insider Selling: Roku (NASDAQ:ROKU) CAO Sells $69,902.56 in Stock

Roku, Inc. (NASDAQ:ROKU) CAO Matthew Banks sold 728 shares of Roku stock in a transaction that occurred on Wednesday, April 1st. The stock was sold at an average price of $96.02, for a total value of $69,902.56. Following the completion of the sale, the chief accounting officer directly owned 6,947 shares in the company, valued at $667,050.94. This represents a 9.49% decrease in their ownership of the stock. The sale was disclosed in a legal filing with the Securities & Exchange Commission, which is accessible through this hyperlink. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan.

Roku Stock Performance

NASDAQ ROKU opened at $97.66 on Monday. The business has a fifty day moving average price of $93.93 and a 200 day moving average price of $99.51. Roku, Inc. has a one year low of $52.43 and a one year high of $116.66. The company has a market cap of $14.40 billion, a P/E ratio of 171.34 and a beta of 2.00.

Roku (NASDAQ:ROKU) last announced its earnings results on Thursday, February 12th. The company reported $0.53 earnings per share (EPS) for the quarter, topping the consensus estimate of $0.28 by $0.25. Roku had a net margin of 1.87% and a return on equity of 3.40%. The company had revenue of $1.39 billion for the quarter, compared to analysts’ expectations of $1.35 billion. During the same quarter in the previous year, the company posted ($0.24) EPS. The firm’s quarterly revenue was up 16.1% on a year-over-year basis. As a group, sell-side analysts predict that Roku, Inc. will post -0.3 EPS for the current fiscal year.

Wall Street Analysts Forecast Growth

A number of research firms have commented on ROKU. Arete Research set a $132.00 price objective on shares of Roku and gave the company a “buy” rating in a report on Monday, January 5th. Citigroup restated a “market outperform” rating on shares of Roku in a research report on Monday, March 2nd. Moffett Nathanson reaffirmed a “neutral” rating and issued a $100.00 price target on shares of Roku in a report on Friday, February 13th. Wells Fargo & Company lifted their price objective on Roku from $116.00 to $137.00 and gave the stock an “overweight” rating in a research report on Friday, February 13th. Finally, Jefferies Financial Group raised Roku from a “hold” rating to a “buy” rating and boosted their price objective for the stock from $100.00 to $135.00 in a research note on Thursday, December 11th. One equities research analyst has rated the stock with a Strong Buy rating, twenty-one have given a Buy rating and four have issued a Hold rating to the stock. According to data from MarketBeat, Roku currently has a consensus rating of “Moderate Buy” and a consensus price target of $126.75.

Key Headlines Impacting Roku

Here are the key news stories impacting Roku this week:

• Positive Sentiment: Roku won a courtroom skirmish with the Michigan Attorney General over video‑privacy claims — removes a potential regulatory/legal overhang and lowers litigation risk for investors. Roku Defeats Michigan AG’s Video Privacy Claims
• Positive Sentiment: Roku’s Streaming Stick HD remains heavily discounted (40% off) while a key competitor (Amazon Fire TV Stick) has returned to full price — a temporary pricing advantage that could boost unit sales and channel share during the promotion window. Roku Streaming Stick HD stays 40% off
• Positive Sentiment: Analyst commentary highlights Roku’s attractive long‑term setup — Zacks argues the stock looks like a buy given platform growth, >90M users and global expansion despite YTD weakness, supporting investor optimism. ROKU Slumps 12% YTD: Here’s Why It Is Time to Buy the Stock
• Neutral Sentiment: Market reports and recap pieces note Roku shares rose ~2.9% in the recent session — reflects immediate reaction to the mix of legal, retail and analyst news rather than new company fundamentals. Roku (ROKU) Rises Higher Than Market: Key Facts
• Negative Sentiment: Two insiders executed planned Rule 10b5‑1 sales (CAO Matthew Banks sold 728 shares; Director Neil Hunt sold 2,000 shares). While pre‑arranged plans reduce signal of opportunistic selling, headline insider sales can still create short‑term selling pressure. CAO Form 4 (Banks) Director Form 4 (Hunt)
• Negative Sentiment: Reports that a recent Roku TV change may block some local channels have generated consumer concern and negative headlines — potential reputational or carriage‑related risk if it impacts user experience or prompts disputes with content providers. New Roku TV change may block your favorite local channels

Institutional Trading of Roku

Several hedge funds have recently made changes to their positions in the company. CWM LLC grew its position in Roku by 345.4% in the third quarter. CWM LLC now owns 84,010 shares of the company’s stock worth $8,412,000 after acquiring an additional 65,150 shares during the period. Accurate Wealth Management LLC purchased a new stake in Roku in the third quarter valued at $1,115,000. AGF Management Ltd. acquired a new position in shares of Roku in the 3rd quarter valued at $15,023,000. Convergence Investment Partners LLC acquired a new position in shares of Roku in the 3rd quarter valued at $2,492,000. Finally, Holocene Advisors LP grew its holdings in shares of Roku by 352.3% during the 3rd quarter. Holocene Advisors LP now owns 1,650,448 shares of the company’s stock worth $165,259,000 after purchasing an additional 1,285,585 shares during the period. Hedge funds and other institutional investors own 86.30% of the company’s stock.

Roku Company Profile

Roku, Inc (NASDAQ: ROKU) is a technology company that develops and operates a proprietary streaming platform designed to deliver entertainment content to consumers via internet-connected devices and smart televisions. Since its inception in 2002 in California, Roku has focused on simplifying access to streaming services for viewers worldwide. The company’s platform enables users to discover, access and manage a wide array of over-the-top content from major streaming services, free ad-supported channels and niche providers.

At the core of Roku’s product lineup are a range of streaming players and sticks, which connect to televisions via HDMI and deliver the Roku OS experience.