Nova R Wealth Inc. Has $3.63 Million Stock Holdings in Amazon.com, Inc. $AMZN

Nova R Wealth Inc. lifted its position in Amazon.com, Inc. (NASDAQ:AMZN) by 454.0% during the 4th quarter, according to the company in its most recent filing with the SEC. The fund owned 15,729 shares of the e-commerce giant’s stock after purchasing an additional 12,890 shares during the quarter. Amazon.com accounts for approximately 1.3% of Nova R Wealth Inc.’s holdings, making the stock its 17th biggest holding. Nova R Wealth Inc.’s holdings in Amazon.com were worth $3,631,000 at the end of the most recent reporting period.

A number of other hedge funds have also made changes to their positions in the company. Fairway Wealth LLC increased its holdings in shares of Amazon.com by 113.2% during the third quarter. Fairway Wealth LLC now owns 113 shares of the e-commerce giant’s stock worth $25,000 after buying an additional 60 shares in the last quarter. Sellwood Investment Partners LLC acquired a new position in shares of Amazon.com in the 3rd quarter worth approximately $27,000. Bridge Generations Wealth Management LLC grew its position in Amazon.com by 2,330.0% during the 3rd quarter. Bridge Generations Wealth Management LLC now owns 243 shares of the e-commerce giant’s stock worth $53,000 after acquiring an additional 233 shares during the last quarter. Cooksen Wealth LLC grew its position in Amazon.com by 23.5% during the 2nd quarter. Cooksen Wealth LLC now owns 247 shares of the e-commerce giant’s stock worth $54,000 after acquiring an additional 47 shares during the last quarter. Finally, PayPay Securities Corp increased its holdings in Amazon.com by 62.3% during the 3rd quarter. PayPay Securities Corp now owns 250 shares of the e-commerce giant’s stock valued at $55,000 after purchasing an additional 96 shares in the last quarter. Institutional investors and hedge funds own 72.20% of the company’s stock.

Analysts Set New Price Targets

A number of research firms have commented on AMZN. Wolfe Research reduced their price objective on Amazon.com from $255.00 to $250.00 and set an “outperform” rating on the stock in a research note on Thursday, March 19th. Bank of America lowered their target price on Amazon.com from $303.00 to $286.00 and set a “buy” rating for the company in a research note on Tuesday, January 27th. Monness Crespi & Hardt cut their price target on Amazon.com from $300.00 to $280.00 and set a “buy” rating for the company in a report on Friday, February 6th. Scotiabank reiterated an “outperform” rating and set a $275.00 price target (down from $300.00) on shares of Amazon.com in a research report on Friday, February 6th. Finally, UBS Group set a $311.00 price objective on shares of Amazon.com in a report on Tuesday, February 3rd. One investment analyst has rated the stock with a Strong Buy rating, fifty-three have given a Buy rating and four have assigned a Hold rating to the company’s stock. According to MarketBeat, the stock has a consensus rating of “Moderate Buy” and an average target price of $286.59.

Key Amazon.com News

Here are the key news stories impacting Amazon.com this week:

• Positive Sentiment: Reports say Amazon is in advanced talks to acquire satellite operator Globalstar to accelerate Project Kuiper and better compete with SpaceX’s Starlink — a strategic, long‑term growth move into connectivity that investors view as expansionary for AWS/IoT opportunities. Amazon in talks to buy $9bn Globalstar (Reuters)
• Positive Sentiment: Wells Fargo reiterated Overweight and nudged its price target higher, naming Amazon a top internet pick on improving AWS momentum and free‑cash‑flow inflection — supportive for sentiment and analyst‑driven buying. Wells Fargo names Amazon top internet pick (247WallSt)
• Positive Sentiment: Billionaire Steve Cohen/Point72 has been a long‑time holder and recent coverage highlights continued institutional interest — a bullish signal for conviction among large investors. Steve Cohen buying AMZN (InsiderMonkey)
• Neutral Sentiment: Amazon and AWS continue to show ecosystem momentum (partner certifications, new standards work such as the Linux‑backed x402 Foundation for agentic AI payments), which underpins long‑term cloud/AI positioning but has limited immediate EPS impact. x402 Foundation founding members include AWS (Cointelegraph)
• Negative Sentiment: Amazon will charge a temporary 3.5% fuel & logistics surcharge to third‑party sellers in the U.S. and Canada effective April 17 to offset rising transport costs — helps Amazon cover costs but risks seller pushback and could pressure marketplace GMV and growth metrics. Amazon adds 3.5% surcharge (CNBC)
• Negative Sentiment: NLRB ruled Amazon must bargain with a Staten Island warehouse union representing ~5,000 workers — an operational and cost risk that raises labor and reputational uncertainty for investors. NLRB orders Amazon to negotiate (Reuters)
• Negative Sentiment: Geopolitical fallout from the Iran conflict remains a live headwind — higher oil drove the seller surcharge and reports of an Iranian strike on an AWS Bahrain data center increase perceived geopolitical/operational risk. These macro forces can pressure valuation multiples and consumer demand. AWS Bahrain data center hit (Blockonomi)
• Negative Sentiment: Amazon’s new chatbot ad tests reportedly show weak early results — a potential near‑term headwind for advertising upside if the format doesn’t scale. Chatbot ad tests weak (TipRanks)
• Negative Sentiment: Heavy insider selling has been flagged in recent data — not proof of trouble but a signaling factor some investors watch for near‑term sentiment pressure. Insider selling and discussion (QuiverQuant)

Amazon.com Stock Performance

Shares of NASDAQ AMZN opened at $209.77 on Monday. The company’s 50 day simple moving average is $213.70 and its 200 day simple moving average is $224.26. Amazon.com, Inc. has a fifty-two week low of $161.38 and a fifty-two week high of $258.60. The firm has a market capitalization of $2.25 trillion, a P/E ratio of 29.26, a P/E/G ratio of 1.57 and a beta of 1.38. The company has a debt-to-equity ratio of 0.16, a current ratio of 1.05 and a quick ratio of 0.88.

Amazon.com (NASDAQ:AMZN) last released its earnings results on Thursday, February 5th. The e-commerce giant reported $1.95 EPS for the quarter, missing analysts’ consensus estimates of $1.97 by ($0.02). The business had revenue of $213.39 billion for the quarter, compared to analyst estimates of $211.02 billion. Amazon.com had a return on equity of 21.87% and a net margin of 10.83%.Amazon.com’s revenue was up 13.6% on a year-over-year basis. During the same period in the prior year, the firm posted $1.86 EPS. On average, analysts predict that Amazon.com, Inc. will post 6.31 EPS for the current year.

Insider Buying and Selling at Amazon.com

In related news, SVP David Zapolsky sold 10,649 shares of Amazon.com stock in a transaction on Tuesday, February 24th. The stock was sold at an average price of $205.43, for a total transaction of $2,187,624.07. Following the completion of the sale, the senior vice president directly owned 41,190 shares of the company’s stock, valued at $8,461,661.70. The trade was a 20.54% decrease in their ownership of the stock. The sale was disclosed in a document filed with the Securities & Exchange Commission, which is available at this link. Also, CEO Andrew R. Jassy sold 19,872 shares of the company’s stock in a transaction dated Monday, February 23rd. The shares were sold at an average price of $205.18, for a total value of $4,077,336.96. Following the completion of the sale, the chief executive officer owned 2,238,118 shares of the company’s stock, valued at $459,217,051.24. This represents a 0.88% decrease in their position. The SEC filing for this sale provides additional information. Insiders sold 72,686 shares of company stock valued at $14,899,239 over the last quarter. 9.70% of the stock is owned by corporate insiders.

About Amazon.com

Amazon.com, Inc is a diversified technology and retail company best known for its e-commerce marketplace and broad portfolio of consumer and enterprise services. Founded by Jeff Bezos in 1994 and headquartered in Seattle, Washington, the company launched as an online bookseller and expanded into a global retail platform that sells products directly to consumers and provides a marketplace for third-party sellers. Over time Amazon has grown beyond retail into areas including cloud computing, digital media, devices and logistics.

Key businesses and offerings include Amazon’s online marketplace and fulfillment services, the Amazon Prime membership program (which bundles expedited shipping with streaming and other benefits), Amazon Web Services (AWS) which supplies on-demand cloud computing and storage to businesses and public-sector customers, and a range of content and advertising services such as Prime Video and Amazon Advertising.