Booking (BKNG) – Analysts’ Recent Ratings Updates

A number of research firms have changed their ratings and price targets for Booking (NASDAQ: BKNG):

• 4/7/2026 – Booking had its “buy” rating reaffirmed by BTIG Research. They now have a $250.00 price target on the stock.
• 4/1/2026 – Booking had its price target lowered by Wells Fargo & Company from $218.24 to $215.08. They now have an “equal weight” rating on the stock.
• 3/29/2026 – Booking was downgraded by Wall Street Zen from “buy” to “hold”.
• 3/21/2026 – Booking was upgraded by Wall Street Zen from “hold” to “buy”.
• 3/11/2026 – Booking had its price target lowered by Sanford C. Bernstein from $216.28 to $187.92. They now have a “market perform” rating on the stock.
• 3/7/2026 – Booking was downgraded by Wall Street Zen from “buy” to “hold”.
• 3/3/2026 – Booking had its “buy” rating reaffirmed by BTIG Research. They now have a $250.00 price target on the stock.
• 2/23/2026 – Booking was upgraded by Morgan Stanley from “equal weight” to “overweight”. They now have a $220.00 price target on the stock, down from $246.00.
• 2/23/2026 – Booking had its price target lowered by Jefferies Financial Group Inc. from $224.00 to $180.00. They now have a “hold” rating on the stock.
• 2/23/2026 – Booking had its price target lowered by Argus from $256.00 to $188.00. They now have a “buy” rating on the stock.
• 2/20/2026 – Booking was given a new $260.00 price target by Susquehanna.
• 2/20/2026 – Booking had its price target lowered by BNP Paribas Exane from $244.00 to $240.00. They now have an “outperform” rating on the stock.
• 2/20/2026 – Booking had its price target lowered by Susquehanna from $260.00 to $200.00. They now have a “positive” rating on the stock.
• 2/19/2026 – Booking was given a new $234.00 price target by Robert W. Baird.
• 2/19/2026 – Booking had its “buy” rating reaffirmed by TD Cowen.
• 2/19/2026 – Booking had its “buy” rating reaffirmed by HSBC Holdings plc. They now have a $309.84 price target on the stock.
• 2/19/2026 – Booking was given a new $240.00 price target by Oppenheimer Holdings, Inc.. They now have an “outperform” rating on the stock.
• 2/19/2026 – Booking had its “neutral” rating reaffirmed by Cantor Fitzgerald. They now have a $179.80 price target on the stock, down from $233.20.
• 2/19/2026 – Booking was given a new $259.40 price target by UBS Group AG. They now have a “buy” rating on the stock.
• 2/19/2026 – Booking had its “neutral” rating reaffirmed by Piper Sandler. They now have a $200.00 price target on the stock, down from $230.00.
• 2/19/2026 – Booking was given a new $220.00 price target by Barclays PLC. They now have an “overweight” rating on the stock.
• 2/19/2026 – Booking had its price target lowered by Gordon Haskett from $217.60 to $214.80. They now have a “buy” rating on the stock.
• 2/19/2026 – Booking had its price target lowered by Citigroup Inc. from $260.00 to $250.00. They now have a “buy” rating on the stock.
• 2/19/2026 – Booking had its “outperform” rating reaffirmed by Royal Bank Of Canada. They now have a $244.00 price target on the stock.
• 2/19/2026 – Booking had its price target lowered by Wells Fargo & Company from $238.16 to $218.24. They now have an “equal weight” rating on the stock.
• 2/19/2026 – Booking had its price target lowered by KeyCorp from $260.00 to $237.40. They now have an “overweight” rating on the stock.
• 2/19/2026 – Booking had its price target lowered by Benchmark Co. from $256.00 to $224.00. They now have a “buy” rating on the stock.
• 2/19/2026 – Booking had its price target lowered by JPMorgan Chase & Co. from $250.00 to $224.00. They now have an “overweight” rating on the stock.
• 2/19/2026 – Booking had its “buy” rating reaffirmed by BTIG Research. They now have a $250.00 price target on the stock.
• 2/19/2026 – Booking had its price target lowered by DA Davidson from $264.00 to $240.00. They now have a “buy” rating on the stock.
• 2/19/2026 – Booking had its price target raised by BMO Capital Markets from $240.00 to $248.00. They now have an “outperform” rating on the stock.
• 2/13/2026 – Booking had its “buy” rating reaffirmed by BTIG Research. They now have a $250.00 price target on the stock.
• 2/10/2026 – Booking was upgraded by Gordon Haskett from “hold” to “buy”. They now have a $217.60 price target on the stock.

Booking Cuts Dividend

The firm also recently disclosed a quarterly dividend, which was paid on Tuesday, March 31st. Shareholders of record on Friday, March 6th were issued a $0.42 dividend. This represents a $1.68 annualized dividend and a yield of 1.0%. The ex-dividend date of this dividend was Friday, March 6th. Booking’s dividend payout ratio (DPR) is presently 25.28%.

Insider Buying and Selling at Booking

In other Booking news, CEO Glenn D. Fogel sold 16,725 shares of the firm’s stock in a transaction that occurred on Monday, March 16th. The stock was sold at an average price of $171.68, for a total value of $2,871,414.90. Following the sale, the chief executive officer directly owned 314,900 shares of the company’s stock, valued at approximately $54,063,291.60. This trade represents a 5.04% decrease in their ownership of the stock. The sale was disclosed in a document filed with the Securities & Exchange Commission, which is accessible through this hyperlink. Also, Director Robert J. Mylod, Jr. sold 1,000 shares of the firm’s stock in a transaction that occurred on Monday, February 2nd. The shares were sold at an average price of $204.21, for a total value of $204,214.40. Following the completion of the sale, the director directly owned 21,000 shares in the company, valued at approximately $4,288,502.40. The trade was a 4.55% decrease in their ownership of the stock. The disclosure for this sale is available in the SEC filing. Over the last three months, insiders have sold 68,725 shares of company stock valued at $12,571,467. Company insiders own 0.16% of the company’s stock.

Booking Holdings Inc is a global online travel company that operates a portfolio of consumer brands and technology platforms that facilitate the search for and booking of travel services. The company’s businesses focus on accommodations, transportation and related travel services through consumer-facing websites and apps as well as partner distribution channels. Booking Holdings was originally founded as Priceline in the late 1990s and adopted the Booking Holdings name in 2018; it is headquartered in Norwalk, Connecticut.

Its core offerings include online reservations for hotels, vacation rentals and other lodging; flight and car rental search and booking; and ancillary services that support travel planning and on-property experiences.