Procter & Gamble (NYSE:PG) Trading Down 1.1% Following Analyst Downgrade

Procter & Gamble Company (The) (NYSE:PG)’s share price fell 1.1% during mid-day trading on Tuesday after UBS Group lowered their price target on the stock from $170.00 to $166.00. UBS Group currently has a buy rating on the stock. Procter & Gamble traded as low as $140.74 and last traded at $141.1660. 6,367,014 shares were traded during trading, a decline of 44% from the average session volume of 11,442,538 shares. The stock had previously closed at $142.77.

A number of other brokerages have also issued reports on PG. BNP Paribas Exane dropped their price target on shares of Procter & Gamble from $172.00 to $164.00 and set an “outperform” rating on the stock in a research note on Friday, January 16th. Rothschild & Co Redburn boosted their price target on shares of Procter & Gamble from $155.00 to $157.00 and gave the stock a “neutral” rating in a research note on Friday, January 23rd. Weiss Ratings reiterated a “hold (c)” rating on shares of Procter & Gamble in a research note on Friday, March 27th. Jefferies Financial Group upgraded shares of Procter & Gamble from a “hold” rating to a “buy” rating and boosted their price target for the stock from $156.00 to $179.00 in a research note on Tuesday, December 16th. Finally, Piper Sandler began coverage on shares of Procter & Gamble in a research note on Wednesday, January 7th. They set a “neutral” rating and a $150.00 price target on the stock. Twelve investment analysts have rated the stock with a Buy rating and nine have issued a Hold rating to the stock. According to MarketBeat, the stock presently has an average rating of “Moderate Buy” and a consensus target price of $166.83.

Insider Activity

In related news, CEO Gary A. Coombe sold 36,093 shares of the business’s stock in a transaction dated Thursday, February 12th. The shares were sold at an average price of $162.33, for a total transaction of $5,858,976.69. Following the sale, the chief executive officer owned 34,994 shares of the company’s stock, valued at approximately $5,680,576.02. The trade was a 50.77% decrease in their ownership of the stock. The transaction was disclosed in a filing with the Securities & Exchange Commission, which is available at this link. Also, CEO Ma. Fatima Francisco sold 5,549 shares of the business’s stock in a transaction dated Friday, February 27th. The stock was sold at an average price of $165.29, for a total transaction of $917,194.21. Following the sale, the chief executive officer directly owned 1,029 shares in the company, valued at approximately $170,083.41. This represents a 84.36% decrease in their position. The SEC filing for this sale provides additional information. Insiders have sold 348,618 shares of company stock valued at $55,462,643 in the last quarter. Insiders own 0.20% of the company’s stock.

Procter & Gamble News Summary

Here are the key news stories impacting Procter & Gamble this week:

• Positive Sentiment: P&G announced a multi-year, multi-brand partnership as an official partner of the WNBA, a consumer-marketing initiative that can strengthen brand visibility and engagement with growing audiences. P&G Enters New Era in Sports as Official Partner of the WNBA
• Positive Sentiment: Coverage highlights P&G’s “Supply Chain 3.0” program (AI, automation, digital tools) aimed at cost efficiency and margin resilience — a structural improvement that supports longer-term profitability even if near-term results fluctuate. Can Procter & Gamble’s Supply Chain Overhaul Withstand Volatility?
• Neutral Sentiment: Multiple outlets (Zacks, Yahoo) are featuring P&G as a “trending”/watchlist stock and publishing buy-now/valuation pieces — increased attention can lift liquidity and re-rate the stock but doesn’t by itself change fundamentals. Is Trending Stock Procter & Gamble Company (The) (PG) a Buy Now?
• Neutral Sentiment: A recent valuation/price-check article explores whether current levels reflect P&G’s brand strength after a pullback — useful context for investors but not an immediate catalyst. Is Procter & Gamble (PG) Pricing Reflect Its Brand Strength After Recent Share Price Retreat
• Neutral Sentiment: Comparative coverage (P&G vs. smaller peers) provides benchmarking data for investors evaluating relative exposure in consumer staples. Procter & Gamble & Tokyo Lifestyle Head to Head Comparison
• Negative Sentiment: UBS trimmed its price target from $170 to $166 while keeping a Buy rating — a modest downward revision that reduces near-term upside and can pressure sentiment among target-driven investors. Benzinga (UBS price target change)
• Negative Sentiment: Market write-ups noted the stock “sank” relative to broader market gains, reinforcing short-term negative momentum and contributing to the intraday decline. Procter & Gamble (PG) Stock Sinks As Market Gains

Institutional Trading of Procter & Gamble

A number of institutional investors have recently added to or reduced their stakes in the stock. Halbert Hargrove Global Advisors LLC purchased a new stake in shares of Procter & Gamble in the third quarter valued at about $25,000. E Fund Management Hong Kong Co. Ltd. lifted its holdings in shares of Procter & Gamble by 1,000.0% in the fourth quarter. E Fund Management Hong Kong Co. Ltd. now owns 165 shares of the company’s stock valued at $25,000 after purchasing an additional 150 shares in the last quarter. Park Square Financial Group LLC lifted its holdings in shares of Procter & Gamble by 65.1% in the fourth quarter. Park Square Financial Group LLC now owns 180 shares of the company’s stock valued at $26,000 after purchasing an additional 71 shares in the last quarter. Evolution Wealth Management Inc. lifted its holdings in shares of Procter & Gamble by 1,315.4% in the fourth quarter. Evolution Wealth Management Inc. now owns 184 shares of the company’s stock valued at $26,000 after purchasing an additional 171 shares in the last quarter. Finally, Litman Gregory Wealth Management LLC purchased a new stake in shares of Procter & Gamble in the fourth quarter valued at about $26,000. Hedge funds and other institutional investors own 65.77% of the company’s stock.

Procter & Gamble Stock Down 1.1%

The company has a market cap of $328.07 billion, a PE ratio of 20.91, a P/E/G ratio of 5.04 and a beta of 0.41. The company has a quick ratio of 0.51, a current ratio of 0.72 and a debt-to-equity ratio of 0.49. The firm’s fifty day simple moving average is $153.28 and its 200-day simple moving average is $149.35.

Procter & Gamble (NYSE:PG) last announced its quarterly earnings results on Friday, January 23rd. The company reported $1.88 earnings per share (EPS) for the quarter, beating the consensus estimate of $1.86 by $0.02. Procter & Gamble had a net margin of 19.30% and a return on equity of 32.21%. The company had revenue of $22.21 billion for the quarter, compared to the consensus estimate of $22.36 billion. During the same quarter in the prior year, the firm earned $1.88 earnings per share. The company’s revenue for the quarter was up 1.5% compared to the same quarter last year. As a group, equities research analysts expect that Procter & Gamble Company will post 6.91 earnings per share for the current fiscal year.

Procter & Gamble Dividend Announcement

The company also recently disclosed a quarterly dividend, which was paid on Tuesday, February 17th. Investors of record on Friday, January 23rd were paid a dividend of $1.0568 per share. The ex-dividend date of this dividend was Friday, January 23rd. This represents a $4.23 annualized dividend and a dividend yield of 3.0%. Procter & Gamble’s dividend payout ratio is presently 62.67%.

About Procter & Gamble

Procter & Gamble (NYSE: PG) is a multinational consumer goods company headquartered in Cincinnati, Ohio. Founded in 1837 by William Procter and James Gamble, P&G has grown into one of the world’s largest producers of branded consumer packaged goods. The company focuses on developing, manufacturing and marketing a broad portfolio of household and personal care products sold to consumers and retailers worldwide.

P&G’s product offering spans several core business categories, including Beauty, Grooming, Health Care, Fabric & Home Care, and Baby, Feminine & Family Care.