ServiceNow, Inc. $NOW Shares Bought by Aaron Wealth Advisors LLC

Aaron Wealth Advisors LLC raised its holdings in ServiceNow, Inc. (NYSE:NOW) by 193.4% during the 4th quarter, according to the company in its most recent Form 13F filing with the Securities and Exchange Commission. The firm owned 7,579 shares of the information technology services provider’s stock after purchasing an additional 4,996 shares during the period. Aaron Wealth Advisors LLC’s holdings in ServiceNow were worth $1,161,000 at the end of the most recent quarter.

Several other institutional investors also recently bought and sold shares of the business. IAG Wealth Partners LLC boosted its stake in ServiceNow by 200.0% during the 3rd quarter. IAG Wealth Partners LLC now owns 27 shares of the information technology services provider’s stock worth $25,000 after purchasing an additional 18 shares during the last quarter. Noble Wealth Management PBC raised its holdings in ServiceNow by 400.0% in the 4th quarter. Noble Wealth Management PBC now owns 160 shares of the information technology services provider’s stock valued at $25,000 after acquiring an additional 128 shares during the last quarter. Lodestone Wealth Management LLC acquired a new stake in ServiceNow in the 4th quarter valued at about $26,000. Bogart Wealth LLC increased its holdings in shares of ServiceNow by 93.8% in the third quarter. Bogart Wealth LLC now owns 31 shares of the information technology services provider’s stock valued at $29,000 after purchasing an additional 15 shares during the last quarter. Finally, Wealth Watch Advisors INC acquired a new stake in shares of ServiceNow in the third quarter valued at approximately $29,000. 87.18% of the stock is owned by institutional investors and hedge funds.

ServiceNow Stock Performance

NYSE:NOW opened at $100.36 on Wednesday. The company has a debt-to-equity ratio of 0.12, a current ratio of 1.00 and a quick ratio of 1.00. The firm has a market capitalization of $104.97 billion, a price-to-earnings ratio of 60.17, a PEG ratio of 1.71 and a beta of 1.01. The company’s 50-day moving average is $109.13 and its two-hundred day moving average is $145.54. ServiceNow, Inc. has a 1-year low of $98.00 and a 1-year high of $211.48.

ServiceNow (NYSE:NOW) last posted its earnings results on Wednesday, January 28th. The information technology services provider reported $0.92 earnings per share for the quarter, beating the consensus estimate of $0.89 by $0.03. The company had revenue of $3.57 billion for the quarter, compared to analyst estimates of $3.53 billion. ServiceNow had a net margin of 13.16% and a return on equity of 18.54%. ServiceNow’s revenue was up 20.7% on a year-over-year basis. During the same period in the previous year, the business posted $0.73 EPS. Analysts forecast that ServiceNow, Inc. will post 8.93 EPS for the current year.

More ServiceNow News

Here are the key news stories impacting ServiceNow this week:

• Positive Sentiment: Large enterprise partnership — DXC Technology announced a multiyear agreement to use the ServiceNow AI Platform to modernize core operations, a tangible enterprise-level win that supports future revenue and AI adoption. DXC Partners with ServiceNow
• Positive Sentiment: Partner ecosystem expansion — Naitiv launched as an AI-native consultancy built around ServiceNow, led by former ServiceNow executives; this deepens the partner network and targets industry-specific AI deployments (Property & Casualty insurance). Naitiv Launches
• Positive Sentiment: Institutional/investor buying signal — On CNBC’s Trade Tracker, portfolio manager Stephanie Link was reported buying more ServiceNow, which may provide short‑term buying support and signal conviction among some active managers. Stephanie Link Buys ServiceNow
• Neutral Sentiment: Value investors still holding — BNP notes value-oriented investors are maintaining positions in names including ServiceNow despite AI debate, indicating some long-term conviction but not immediate catalysts. Value Investors Holding
• Negative Sentiment: Analyst price-target cuts — Goldman Sachs trimmed its target from $216 to $188 (maintained Buy) and BTIG cut its target to $185 from $200; these headline changes increase downside risk and feed short-term selling pressure. Goldman Sachs Adjusts Price Target
• Negative Sentiment: Analyst caution on growth outlook — BTIG and other brokers cite scrutiny of FY26 revenue-growth guidance and Stifel has moved more cautious (while still Buy), highlighting investor concern about near‑term execution and growth deceleration. BTIG Price Target Cut
• Negative Sentiment: Governance headline — Reporting that the CEO’s compensation rose significantly in 2025 can be a near-term reputational drag for investors focused on cost discipline and stewardship. CEO Compensation Increase

Insider Buying and Selling

In related news, insider Kevin Thomas Mcbride sold 1,400 shares of the firm’s stock in a transaction dated Friday, February 13th. The stock was sold at an average price of $105.71, for a total transaction of $147,994.00. Following the completion of the sale, the insider directly owned 26,314 shares of the company’s stock, valued at approximately $2,781,652.94. This trade represents a 5.05% decrease in their position. The sale was disclosed in a document filed with the Securities & Exchange Commission, which can be accessed through this hyperlink. Also, Director Paul Edward Chamberlain sold 1,500 shares of the company’s stock in a transaction on Thursday, February 12th. The stock was sold at an average price of $101.17, for a total value of $151,755.00. Following the transaction, the director owned 46,430 shares in the company, valued at $4,697,323.10. This trade represents a 3.13% decrease in their ownership of the stock. Additional details regarding this sale are available in the official SEC disclosure. In the last ninety days, insiders sold 16,237 shares of company stock valued at $1,697,162. 0.34% of the stock is currently owned by insiders.

Analyst Upgrades and Downgrades

NOW has been the subject of several recent research reports. HSBC cut their price target on ServiceNow from $266.40 to $226.00 and set a “buy” rating for the company in a report on Friday, January 30th. Arete Research set a $200.00 price target on ServiceNow in a report on Tuesday, January 6th. BNP Paribas Exane raised ServiceNow from a “neutral” rating to an “outperform” rating and set a $140.00 price target for the company in a report on Monday, March 16th. Mizuho cut their price target on ServiceNow from $210.00 to $190.00 and set an “outperform” rating for the company in a report on Wednesday, January 21st. Finally, Needham & Company LLC reaffirmed a “buy” rating and issued a $155.00 price target on shares of ServiceNow in a report on Thursday, February 5th. Three analysts have rated the stock with a Strong Buy rating, thirty-four have given a Buy rating, five have assigned a Hold rating and one has issued a Sell rating to the stock. Based on data from MarketBeat, ServiceNow currently has an average rating of “Moderate Buy” and a consensus price target of $187.46.

ServiceNow Profile

ServiceNow (NYSE: NOW) is a cloud computing company that builds enterprise software to manage digital workflows and automate business processes. Its offerings are designed to replace manual work and legacy systems with cloud-based, service-oriented applications that support IT operations, customer service, human resources, security response and other enterprise functions.

The company’s flagship product family is the Now Platform, a suite of subscription software and platform services that includes IT Service Management (ITSM), IT Operations Management (ITOM), IT Business Management (ITBM), Customer Service Management (CSM), HR Service Delivery, Security Operations and Asset Management.