ServiceNow (NYSE:NOW) Sets New 52-Week Low Following Analyst Downgrade

ServiceNow, Inc. (NYSE:NOW)’s share price reached a new 52-week low during trading on Wednesday after The Goldman Sachs Group lowered their price target on the stock from $216.00 to $188.00. The Goldman Sachs Group currently has a buy rating on the stock. ServiceNow traded as low as $96.96 and last traded at $97.2460, with a volume of 14368952 shares changing hands. The stock had previously closed at $100.55.

Several other research firms also recently issued reports on NOW. Citigroup increased their target price on ServiceNow from $235.00 to $237.00 and gave the stock a “buy” rating in a research report on Friday, January 30th. KeyCorp dropped their target price on ServiceNow from $155.00 to $115.00 and set an “underweight” rating on the stock in a research report on Thursday, January 29th. UBS Group set a $115.00 target price on ServiceNow in a research report on Thursday, January 29th. Mizuho dropped their target price on ServiceNow from $210.00 to $190.00 and set an “outperform” rating on the stock in a research report on Wednesday, January 21st. Finally, Canaccord Genuity Group set a $200.00 target price on ServiceNow in a research report on Thursday, January 29th. Three research analysts have rated the stock with a Strong Buy rating, thirty-four have given a Buy rating, five have issued a Hold rating and one has given a Sell rating to the stock. According to MarketBeat.com, the stock presently has a consensus rating of “Moderate Buy” and a consensus price target of $187.46.

Insider Buying and Selling

In related news, insider Kevin Thomas Mcbride sold 1,400 shares of the stock in a transaction on Friday, February 13th. The stock was sold at an average price of $105.71, for a total value of $147,994.00. Following the sale, the insider owned 26,314 shares in the company, valued at approximately $2,781,652.94. This trade represents a 5.05% decrease in their ownership of the stock. The sale was disclosed in a filing with the SEC, which is accessible through the SEC website. Also, insider Paul Fipps sold 3,696 shares of the stock in a transaction on Monday, February 23rd. The stock was sold at an average price of $101.77, for a total value of $376,141.92. Following the completion of the sale, the insider owned 8,061 shares in the company, valued at $820,367.97. This trade represents a 31.44% decrease in their position. Additional details regarding this sale are available in the official SEC disclosure. Over the last quarter, insiders have sold 16,237 shares of company stock worth $1,697,162. Corporate insiders own 0.34% of the company’s stock.

Key Stories Impacting ServiceNow

Here are the key news stories impacting ServiceNow this week:

• Positive Sentiment: Goldman Sachs keeps a buy rating on NOW, which provides institutional support for the shares despite recent volatility. Goldman Sachs Sticks to Its Buy Rating for ServiceNow
• Positive Sentiment: Industry checks suggest the Microsoft/Salesforce/ServiceNow sell‑off is overdone as CIOs move AI from experimentation to deployment — a near‑term narrative that supports upside if execution follows. Microsoft, Salesforce, ServiceNow Sell-Off Is Overdone: Dan Ives
• Positive Sentiment: New commercial momentum and partnerships (DXC multi‑year AI engagement; launch of Naitiv, an AI‑native ServiceNow consultancy) highlight enterprise demand and ecosystem expansion that could lift adoption and revenue over time. DXC Partners with ServiceNow on a New Wave of AI-first Enterprise Transformation Naitiv Launches as the First AI-Native ServiceNow Consultancy
• Positive Sentiment: Notable investors (e.g., Stephanie Link) adding to ServiceNow signals conviction from some active managers amid the pullback. Trade Tracker: Stephanie Link buys Marvell, more ServiceNow and sells Chevron
• Neutral Sentiment: Coverage pieces note software stocks are broadly discounted and compare NOW to peers like Snowflake — framing the pullback as both risk and potential buying opportunity depending on investor horizon. Should Investors Buy ServiceNow Stock Instead of Snowflake Stock?
• Neutral Sentiment: Analysts at Erste Group made a very small FY2027 EPS tweak — a modest data point rather than a major catalyst for direction near term.
• Negative Sentiment: BTIG cut its price target to $185 (from $200), signaling increased scrutiny of FY26 revenue growth; price‑target cuts reduce near‑term upside expectations. ServiceNow Price Target Cut to $185 by BTIG
• Negative Sentiment: Goldman also trimmed its price target (reported coverage), and the stock recently hit a 52‑week low — concrete indicators that analyst sentiment and market positioning have turned cautious. Servicenow stock hits 52-week low at 97.96 USD Goldman Sachs adjusts price target on ServiceNow to 188
• Negative Sentiment: Real‑time market coverage notes the share price dipped in the latest session amid the sector rout, reinforcing momentum‑driven selling pressure. ServiceNow (NOW) Stock Dips While Market Gains: Key Facts

Institutional Investors Weigh In On ServiceNow

A number of institutional investors and hedge funds have recently made changes to their positions in NOW. J. Derek Lewis & Associates Inc. purchased a new stake in ServiceNow during the fourth quarter valued at about $238,000. Stance Capital LLC raised its position in ServiceNow by 456.7% during the fourth quarter. Stance Capital LLC now owns 8,050 shares of the information technology services provider’s stock valued at $1,233,000 after purchasing an additional 6,604 shares in the last quarter. Rockefeller Capital Management L.P. raised its position in ServiceNow by 649.2% during the fourth quarter. Rockefeller Capital Management L.P. now owns 515,470 shares of the information technology services provider’s stock valued at $78,965,000 after purchasing an additional 446,667 shares in the last quarter. Bank of New Hampshire raised its position in ServiceNow by 401.9% during the fourth quarter. Bank of New Hampshire now owns 9,275 shares of the information technology services provider’s stock valued at $1,421,000 after purchasing an additional 7,427 shares in the last quarter. Finally, Fund Advisors of America Inc FL purchased a new stake in ServiceNow during the fourth quarter valued at about $507,000. Hedge funds and other institutional investors own 87.18% of the company’s stock.

ServiceNow Stock Down 3.1%

The stock has a 50-day simple moving average of $108.49 and a two-hundred day simple moving average of $145.21. The company has a quick ratio of 1.00, a current ratio of 1.00 and a debt-to-equity ratio of 0.12. The firm has a market cap of $101.89 billion, a PE ratio of 58.40, a P/E/G ratio of 1.71 and a beta of 1.01.

ServiceNow (NYSE:NOW) last released its quarterly earnings results on Wednesday, January 28th. The information technology services provider reported $0.92 earnings per share for the quarter, beating analysts’ consensus estimates of $0.89 by $0.03. ServiceNow had a return on equity of 18.54% and a net margin of 13.16%.The business had revenue of $3.57 billion for the quarter, compared to the consensus estimate of $3.53 billion. During the same quarter last year, the business posted $0.73 earnings per share. The company’s revenue for the quarter was up 20.7% on a year-over-year basis. Analysts expect that ServiceNow, Inc. will post 8.93 earnings per share for the current year.

ServiceNow Company Profile

ServiceNow (NYSE: NOW) is a cloud computing company that builds enterprise software to manage digital workflows and automate business processes. Its offerings are designed to replace manual work and legacy systems with cloud-based, service-oriented applications that support IT operations, customer service, human resources, security response and other enterprise functions.

The company’s flagship product family is the Now Platform, a suite of subscription software and platform services that includes IT Service Management (ITSM), IT Operations Management (ITOM), IT Business Management (ITBM), Customer Service Management (CSM), HR Service Delivery, Security Operations and Asset Management.