Cantor Fitzgerald Forecasts Strong Price Appreciation for Amazon.com (NASDAQ:AMZN) Stock

Amazon.com (NASDAQ:AMZN) had its price target increased by analysts at Cantor Fitzgerald from $250.00 to $260.00 in a research report issued to clients and investors on Wednesday,Benzinga reports. The firm presently has an “overweight” rating on the e-commerce giant’s stock. Cantor Fitzgerald’s price target indicates a potential upside of 11.28% from the stock’s current price.

Several other equities analysts also recently weighed in on the company. Guggenheim reaffirmed a “buy” rating and issued a $300.00 price objective on shares of Amazon.com in a research note on Friday, February 6th. Roth Mkm reaffirmed a “buy” rating and issued a $295.00 price objective (up from $270.00) on shares of Amazon.com in a research note on Monday, January 26th. JPMorgan Chase & Co. raised their price objective on Amazon.com from $265.00 to $280.00 and gave the company an “overweight” rating in a research note on Wednesday, March 25th. Wedbush dropped their price objective on Amazon.com from $340.00 to $300.00 and set an “outperform” rating for the company in a research note on Friday, February 6th. Finally, Needham & Company LLC reaffirmed a “buy” rating and issued a $265.00 price objective on shares of Amazon.com in a research note on Tuesday, March 17th. One research analyst has rated the stock with a Strong Buy rating, fifty-three have given a Buy rating and four have issued a Hold rating to the stock. According to MarketBeat, the company presently has a consensus rating of “Moderate Buy” and a consensus price target of $287.39.

Amazon.com Stock Performance

AMZN opened at $233.65 on Wednesday. Amazon.com has a 1-year low of $165.29 and a 1-year high of $258.60. The stock has a market cap of $2.51 trillion, a P/E ratio of 32.59, a P/E/G ratio of 1.66 and a beta of 1.38. The stock’s 50 day simple moving average is $211.98 and its 200 day simple moving average is $224.05. The company has a debt-to-equity ratio of 0.16, a current ratio of 1.05 and a quick ratio of 0.88.

Amazon.com (NASDAQ:AMZN) last released its quarterly earnings data on Thursday, February 5th. The e-commerce giant reported $1.95 earnings per share for the quarter, missing the consensus estimate of $1.97 by ($0.02). Amazon.com had a net margin of 10.83% and a return on equity of 21.87%. The firm had revenue of $213.39 billion during the quarter, compared to analysts’ expectations of $211.02 billion. During the same period in the previous year, the business earned $1.86 earnings per share. The business’s revenue for the quarter was up 13.6% on a year-over-year basis. As a group, equities analysts anticipate that Amazon.com will post 6.31 EPS for the current fiscal year.

Insider Activity

In other Amazon.com news, CEO Andrew R. Jassy sold 19,872 shares of the stock in a transaction on Monday, February 23rd. The stock was sold at an average price of $205.18, for a total transaction of $4,077,336.96. Following the sale, the chief executive officer owned 2,238,118 shares in the company, valued at approximately $459,217,051.24. This represents a 0.88% decrease in their position. The sale was disclosed in a filing with the Securities & Exchange Commission, which can be accessed through this link. Also, CEO Matthew S. Garman sold 17,751 shares of the stock in a transaction on Monday, February 23rd. The shares were sold at an average price of $205.22, for a total value of $3,642,860.22. Following the sale, the chief executive officer owned 9,405 shares in the company, valued at approximately $1,930,094.10. This trade represents a 65.37% decrease in their position. Additional details regarding this sale are available in the official SEC disclosure. Insiders have sold 72,686 shares of company stock worth $14,899,239 in the last quarter. 9.70% of the stock is currently owned by corporate insiders.

Institutional Investors Weigh In On Amazon.com

Several hedge funds have recently made changes to their positions in the business. J. Derek Lewis & Associates Inc. acquired a new stake in shares of Amazon.com during the fourth quarter worth $3,469,000. Purpose Unlimited Inc. acquired a new stake in shares of Amazon.com during the fourth quarter worth $103,016,000. Cornerstone Planning LLC acquired a new stake in shares of Amazon.com during the fourth quarter worth $6,871,000. AMG Asset Management Group Inc. acquired a new stake in shares of Amazon.com during the fourth quarter worth $947,000. Finally, Forty three Eighteen Advisors LLC acquired a new stake in shares of Amazon.com during the fourth quarter worth $419,000. Institutional investors and hedge funds own 72.20% of the company’s stock.

Key Headlines Impacting Amazon.com

Here are the key news stories impacting Amazon.com this week:

• Positive Sentiment: CEO Andy Jassy’s shareholder letter disclosed that Amazon’s AI services are generating a multi‑billion dollar run rate (reported at ~$15B), helping soothe investor worries about heavy AI spending and providing revenue proof points for the strategy. Amazon’s Jassy says AI revenue run rate is over $15 Bln
• Positive Sentiment: Amazon says its custom chip business now exceeds a $20B annual revenue run rate and management is signaling it may sell chips to third parties — a potential new high‑margin revenue stream that raises AWS upside and threatens incumbents. Amazon says annual revenue run rate for chips business now over $20 billion
• Positive Sentiment: Amazon announced a major data‑center buildout (reported ~$25B investment in Mississippi), signaling continued AWS capacity expansion to capture AI workloads — a clear long‑term revenue catalyst for cloud. Amazon Stock (AMZN) Pops on $25B Data Center Buildout in Mississippi
• Positive Sentiment: Retail/healthcare execution: Amazon Pharmacy will offer Eli Lilly’s new GLP‑1 pill via same‑day delivery and stock it at kiosks — a commercial partnership that expands pharmacy revenue and same‑day convenience offerings. Amazon to stock Lilly’s new weight-loss pill at US kiosks, offer same-day delivery
• Neutral Sentiment: Reports that Amazon is in talks to acquire satellite operator Globalstar surfaced — a deal could accelerate Project Kuiper/LEO ambitions but the strategic fit, price and execution are uncertain. Amazon: Could Globalstar Be the Missing Spark the Stock Needs?
• Negative Sentiment: Large capital spend remains a near‑term concern: Amazon plans heavy 2026 capex (~$200B guidance discussed) and free cash flow has been pressured by elevated P&E spending, which can compress short‑term returns. Amazon CEO Jassy defends $200 billion AI spend
• Negative Sentiment: Operational costs: Amazon is rolling out fuel surcharges (reported ~3.5% on certain fulfillment orders) as fuel costs rise — a potential margin headwind for retail. As Fuel Costs Skyrocket, Amazon Is Adding in New Fuel Surcharges
• Negative Sentiment: Project Kuiper/LEO timeline slipped — Amazon acknowledged its Leo satellite rollout is delayed to mid‑2026, which pushes off potential connectivity revenue and weakens time‑to‑market vs. SpaceX. Amazon Delays Launch of Leo, Its Satellite Network and Starlink Rival
• Negative Sentiment: Reputation/customer friction: Amazon will end support for older Kindle devices, a move that has provoked customer backlash and small reputational risk. Amazon to end support for older Kindle devices

Amazon.com Company Profile

Amazon.com, Inc is a diversified technology and retail company best known for its e-commerce marketplace and broad portfolio of consumer and enterprise services. Founded by Jeff Bezos in 1994 and headquartered in Seattle, Washington, the company launched as an online bookseller and expanded into a global retail platform that sells products directly to consumers and provides a marketplace for third-party sellers. Over time Amazon has grown beyond retail into areas including cloud computing, digital media, devices and logistics.

Key businesses and offerings include Amazon’s online marketplace and fulfillment services, the Amazon Prime membership program (which bundles expedited shipping with streaming and other benefits), Amazon Web Services (AWS) which supplies on-demand cloud computing and storage to businesses and public-sector customers, and a range of content and advertising services such as Prime Video and Amazon Advertising.