Tigress Financial Forecasts Strong Price Appreciation for Booking (NASDAQ:BKNG) Stock

Booking (NASDAQ:BKNG) had its price target hoisted by equities research analysts at Tigress Financial from $244.00 to $260.00 in a report released on Wednesday,Benzinga reports. The firm currently has a “strong-buy” rating on the business services provider’s stock. Tigress Financial’s target price suggests a potential upside of 47.23% from the company’s current price.

A number of other equities research analysts have also recently commented on the stock. Wells Fargo & Company dropped their price objective on shares of Booking from $218.24 to $215.08 and set an “equal weight” rating on the stock in a research note on Wednesday, April 1st. Barclays set a $220.00 price objective on shares of Booking and gave the stock an “overweight” rating in a research note on Thursday, February 19th. BTIG Research reaffirmed a “buy” rating and set a $250.00 price objective on shares of Booking in a research note on Tuesday. Cantor Fitzgerald reaffirmed a “neutral” rating and set a $179.80 price objective (down from $233.20) on shares of Booking in a research note on Thursday, February 19th. Finally, Piper Sandler reaffirmed a “neutral” rating and set a $200.00 price objective (down from $230.00) on shares of Booking in a research note on Thursday, February 19th. One equities research analyst has rated the stock with a Strong Buy rating, twenty-eight have given a Buy rating and eight have issued a Hold rating to the stock. According to MarketBeat, Booking has an average rating of “Moderate Buy” and an average target price of $234.50.

Booking Price Performance

Shares of NASDAQ BKNG opened at $176.60 on Wednesday. The stock has a market capitalization of $139.84 billion, a price-to-earnings ratio of 26.58, a PEG ratio of 1.11 and a beta of 1.20. Booking has a 12 month low of $150.62 and a 12 month high of $233.58. The firm’s 50 day simple moving average is $173.13 and its 200-day simple moving average is $195.78.

Booking (NASDAQ:BKNG) last issued its quarterly earnings data on Wednesday, February 18th. The business services provider reported $48.80 EPS for the quarter, topping analysts’ consensus estimates of $1.92 by $46.88. The business had revenue of $6.35 billion for the quarter, compared to analysts’ expectations of $6.12 billion. Booking had a net margin of 20.08% and a negative return on equity of 128.99%. The business’s revenue was up 16.0% on a year-over-year basis. During the same quarter last year, the company earned $1.66 EPS. Analysts anticipate that Booking will post 209.92 earnings per share for the current fiscal year.

Insider Activity at Booking

In related news, Director Vanessa Ames Wittman sold 375 shares of Booking stock in a transaction on Thursday, January 15th. The shares were sold at an average price of $207.65, for a total value of $77,867.25. Following the sale, the director owned 17,175 shares of the company’s stock, valued at approximately $3,566,320.05. This trade represents a 2.14% decrease in their position. The transaction was disclosed in a legal filing with the Securities & Exchange Commission, which can be accessed through the SEC website. Also, CEO Glenn D. Fogel sold 16,725 shares of Booking stock in a transaction on Monday, March 16th. The shares were sold at an average price of $171.68, for a total transaction of $2,871,414.90. Following the completion of the sale, the chief executive officer directly owned 314,900 shares in the company, valued at $54,063,291.60. This represents a 5.04% decrease in their position. The SEC filing for this sale provides additional information. In the last quarter, insiders have sold 68,725 shares of company stock valued at $12,571,467. 0.16% of the stock is owned by company insiders.

Institutional Investors Weigh In On Booking

A number of institutional investors have recently added to or reduced their stakes in the stock. Halbert Hargrove Global Advisors LLC boosted its stake in Booking by 150.0% during the 3rd quarter. Halbert Hargrove Global Advisors LLC now owns 5 shares of the business services provider’s stock worth $27,000 after purchasing an additional 3 shares during the last quarter. Guerra Advisors Inc acquired a new stake in Booking during the 3rd quarter worth $27,000. KERR FINANCIAL PLANNING Corp acquired a new stake in Booking during the 3rd quarter worth $26,000. Daytona Street Capital LLC acquired a new stake in Booking during the 4th quarter worth $27,000. Finally, Legacy Bridge LLC acquired a new stake in Booking during the 4th quarter worth $27,000. Institutional investors and hedge funds own 92.42% of the company’s stock.

Booking News Roundup

Here are the key news stories impacting Booking this week:

• Positive Sentiment: BTIG reaffirmed its “Buy” rating on BKNG, signaling continued institutional support from a sell‑side firm. BTIG Research Reaffirms “Buy” Rating for Booking (NASDAQ:BKNG)
• Positive Sentiment: Tigress Financial raised its price target to $260 and kept a “strong-buy” stance — one of the more bullish published targets, implying meaningful upside vs. the current share level. Tigress Financial raises PT to $260
• Positive Sentiment: DA Davidson reaffirmed a “buy” rating with a $240 target, another vote of confidence from sell‑side analysts supporting upside from here. DA Davidson reaffirms buy, $240 PT
• Neutral Sentiment: Zacks (via Yahoo) flagged BKNG as a “trending” stock that investors are watching; the piece summarizes key fundamentals and items that could drive interest but doesn’t present new catalysts. Booking Holdings Inc. (BKNG) Is a Trending Stock: Facts to Know Before Betting on It
• Neutral Sentiment: An analysis asks whether BKNG’s recent pullback has priced in excess caution — it notes short‑term weakness but highlights long‑term outperformance, framing the move more as a valuation debate than a definitive negative. Is Booking Holdings (BKNG) Pricing In Too Much Caution After Recent Share Price Pullback
• Neutral Sentiment: Coverage notes Wells Fargo trimmed a previously very large numeric target slightly (from $5,456 to $5,377) while keeping an Equal Weight rating and calling out geopolitical/external risks as the key driver of near‑term caution. This highlights that macro risk, not company fundamentals, is a focal point. Booking (BKNG) Faces a $5,377 Reset But the Bigger Risk May Be External
• Negative Sentiment: One outlet reports a material downward revision to a published price target (described as a 96% decrease to $237.47), a headline that can spook investors even if the underlying reasons are reporting/scale differences across sources. Booking Holdings (BKNG) price target decreased by 96.00% to 237.47

About Booking

Booking Holdings Inc is a global online travel company that operates a portfolio of consumer brands and technology platforms that facilitate the search for and booking of travel services. The company’s businesses focus on accommodations, transportation and related travel services through consumer-facing websites and apps as well as partner distribution channels. Booking Holdings was originally founded as Priceline in the late 1990s and adopted the Booking Holdings name in 2018; it is headquartered in Norwalk, Connecticut.

Its core offerings include online reservations for hotels, vacation rentals and other lodging; flight and car rental search and booking; and ancillary services that support travel planning and on-property experiences.