Argus Investors Counsel Inc. Has $1.33 Million Holdings in ServiceNow, Inc. $NOW

Argus Investors Counsel Inc. increased its stake in ServiceNow, Inc. (NYSE:NOW) by 399.2% in the 4th quarter, according to the company in its most recent 13F filing with the Securities and Exchange Commission. The fund owned 8,671 shares of the information technology services provider’s stock after buying an additional 6,934 shares during the quarter. ServiceNow makes up 1.1% of Argus Investors Counsel Inc.’s holdings, making the stock its 29th biggest position. Argus Investors Counsel Inc.’s holdings in ServiceNow were worth $1,328,000 as of its most recent filing with the Securities and Exchange Commission.

Several other large investors also recently made changes to their positions in NOW. Nordea Investment Management AB boosted its holdings in shares of ServiceNow by 388.7% in the 4th quarter. Nordea Investment Management AB now owns 4,706,164 shares of the information technology services provider’s stock valued at $720,325,000 after buying an additional 3,743,087 shares during the last quarter. WELLCOME TRUST LTD THE as trustee of the WELLCOME TRUST raised its stake in ServiceNow by 400.0% in the 4th quarter. WELLCOME TRUST LTD THE as trustee of the WELLCOME TRUST now owns 2,250,000 shares of the information technology services provider’s stock valued at $344,678,000 after acquiring an additional 1,800,000 shares during the period. SG Americas Securities LLC raised its stake in ServiceNow by 11,128.7% in the 4th quarter. SG Americas Securities LLC now owns 1,805,467 shares of the information technology services provider’s stock valued at $276,579,000 after acquiring an additional 1,789,388 shares during the period. Aberdeen Group plc raised its stake in ServiceNow by 405.0% in the 4th quarter. Aberdeen Group plc now owns 1,448,931 shares of the information technology services provider’s stock valued at $221,962,000 after acquiring an additional 1,162,005 shares during the period. Finally, Sarasin & Partners LLP raised its stake in ServiceNow by 386.2% in the 4th quarter. Sarasin & Partners LLP now owns 1,233,408 shares of the information technology services provider’s stock valued at $188,946,000 after acquiring an additional 979,740 shares during the period. Institutional investors and hedge funds own 87.18% of the company’s stock.

Analysts Set New Price Targets

A number of equities research analysts recently weighed in on NOW shares. Deutsche Bank Aktiengesellschaft set a $180.00 price target on ServiceNow in a research note on Thursday, January 29th. KeyCorp dropped their price target on ServiceNow from $155.00 to $115.00 and set an “underweight” rating on the stock in a research note on Thursday, January 29th. Macquarie Infrastructure dropped their price target on ServiceNow from $172.00 to $140.00 and set a “neutral” rating on the stock in a research note on Thursday, January 29th. Sanford C. Bernstein reissued an “outperform” rating on shares of ServiceNow in a report on Thursday, January 29th. Finally, Truist Financial set a $175.00 target price on ServiceNow in a report on Thursday, February 5th. Three analysts have rated the stock with a Strong Buy rating, thirty-three have assigned a Buy rating, six have given a Hold rating and one has issued a Sell rating to the stock. Based on data from MarketBeat.com, ServiceNow has a consensus rating of “Moderate Buy” and an average price target of $187.06.

Insiders Place Their Bets

In other ServiceNow news, Director Paul Edward Chamberlain sold 1,500 shares of ServiceNow stock in a transaction that occurred on Thursday, February 12th. The stock was sold at an average price of $101.17, for a total value of $151,755.00. Following the completion of the sale, the director directly owned 46,430 shares in the company, valued at approximately $4,697,323.10. The trade was a 3.13% decrease in their ownership of the stock. The sale was disclosed in a document filed with the SEC, which can be accessed through this hyperlink. Also, insider Kevin Thomas Mcbride sold 1,400 shares of ServiceNow stock in a transaction that occurred on Friday, February 13th. The stock was sold at an average price of $105.71, for a total value of $147,994.00. Following the completion of the sale, the insider owned 26,314 shares of the company’s stock, valued at approximately $2,781,652.94. The trade was a 5.05% decrease in their ownership of the stock. The SEC filing for this sale provides additional information. Over the last three months, insiders sold 16,237 shares of company stock worth $1,697,162. 0.34% of the stock is owned by corporate insiders.

Key Stories Impacting ServiceNow

Here are the key news stories impacting ServiceNow this week:

• Positive Sentiment: ServiceNow rolled out an AI-native platform across its product portfolio and unveiled features like Context Engine and Build Agent skills — a strategic move to embed agentic AI and defend its workflow/control-plane positioning. ServiceNow Puts AI At The Center With DXC Agentic Partnership
• Positive Sentiment: ServiceNow deepened enterprise references via a partnership with DXC to deploy agentic AI at scale — this helps show early customer traction for the new AI-native stack. ServiceNow Puts AI At The Center With DXC Agentic Partnership
• Neutral Sentiment: Some analysts and outlets still view NOW as a long-term AI/automation play or a buy-the-dip candidate; Stifel and other commentators highlight backlog rebuilding and double-digit revenue growth as supportive fundamentals. Stifel Bullish on ServiceNow
• Negative Sentiment: UBS downgraded NOW to Neutral and cut its price target sharply (from $170 to $100), citing emerging budget pressures in non‑AI software spending and rising use of lighter workflow tools — the note is the main near-term sell catalyst. ServiceNow faces more cautious outlook as UBS cites AI-driven budget pressures
• Negative Sentiment: Broader software-sector panic after new agentic AI model releases (Anthropic/OpenAI) triggered heavy selling across SaaS names, and ServiceNow has been singled out as vulnerable to disruption — amplifying the selloff. Worries Over AI Competition Pummel Software Stocks
• Negative Sentiment: Multiple analyst downgrades and target cuts (UBS, Erste, BTIG and others) plus high-volume selling have pushed NOW to 52-week lows and steep YTD losses, creating technical downside pressure even as some investors call the shares oversold. ServiceNow Stock Craters 19%

ServiceNow Price Performance

ServiceNow stock opened at $83.00 on Friday. The stock’s 50 day moving average is $107.27 and its 200 day moving average is $144.08. The company has a debt-to-equity ratio of 0.12, a current ratio of 1.00 and a quick ratio of 1.00. The firm has a market cap of $86.00 billion, a P/E ratio of 49.76, a P/E/G ratio of 1.51 and a beta of 1.01. ServiceNow, Inc. has a one year low of $81.24 and a one year high of $211.48.

ServiceNow (NYSE:NOW) last posted its quarterly earnings data on Wednesday, January 28th. The information technology services provider reported $0.92 EPS for the quarter, topping analysts’ consensus estimates of $0.89 by $0.03. The company had revenue of $3.57 billion for the quarter, compared to analyst estimates of $3.53 billion. ServiceNow had a return on equity of 18.54% and a net margin of 13.16%.The firm’s quarterly revenue was up 20.7% on a year-over-year basis. During the same period in the previous year, the firm earned $0.73 earnings per share. As a group, research analysts expect that ServiceNow, Inc. will post 8.93 EPS for the current year.

ServiceNow Company Profile

ServiceNow (NYSE: NOW) is a cloud computing company that builds enterprise software to manage digital workflows and automate business processes. Its offerings are designed to replace manual work and legacy systems with cloud-based, service-oriented applications that support IT operations, customer service, human resources, security response and other enterprise functions.

The company’s flagship product family is the Now Platform, a suite of subscription software and platform services that includes IT Service Management (ITSM), IT Operations Management (ITOM), IT Business Management (ITBM), Customer Service Management (CSM), HR Service Delivery, Security Operations and Asset Management.