V.F. (NYSE:VFC) and J-Long Group (NASDAQ:JL) Head to Head Analysis

V.F. (NYSE:VFC) and J-Long Group (NASDAQ:JL) are both consumer discretionary companies, but which is the better investment? We will compare the two companies based on the strength of their earnings, institutional ownership, analyst recommendations, risk, valuation, dividends and profitability.

Insider & Institutional Ownership

86.8% of V.F. shares are owned by institutional investors. 1.1% of V.F. shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company is poised for long-term growth.

Volatility and Risk

V.F. has a beta of 1.65, meaning that its share price is 65% more volatile than the S&P 500. Comparatively, J-Long Group has a beta of -2.14, meaning that its share price is 314% less volatile than the S&P 500.

Profitability

This table compares V.F. and J-Long Group’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
V.F.	2.33%	19.08%	2.84%
J-Long Group	N/A	N/A	N/A

Valuation & Earnings

This table compares V.F. and J-Long Group”s gross revenue, earnings per share (EPS) and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
V.F.	$9.50 billion	0.75	-$189.72 million	$0.55	33.10
J-Long Group	$39.08 million	0.64	$2.59 million	N/A	N/A

J-Long Group has lower revenue, but higher earnings than V.F..

Analyst Ratings

This is a breakdown of recent ratings for V.F. and J-Long Group, as provided by MarketBeat.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
V.F.	2	14	3	1	2.15
J-Long Group	1	0	0	0	1.00

V.F. presently has a consensus price target of $18.16, suggesting a potential downside of 0.27%. Given V.F.’s stronger consensus rating and higher possible upside, analysts clearly believe V.F. is more favorable than J-Long Group.

Summary

V.F. beats J-Long Group on 12 of the 13 factors compared between the two stocks.

About V.F.

VF Corp. engages in the business of producing and marketing apparel, footwear, and accessories. It operates through the following segments: Outdoor, Active, Work, and Other. The Outdoor segment includes authentic outdoor-based lifestyle brands such as performance-based and outdoor apparel, footwear, and equipment. The Active segment focuses on activity-based lifestyle brands including active apparel, footwear, backpacks, luggage, and accessories. The Work segment offers work and work-inspired lifestyle brands with product offerings including apparel, footwear, and accessories. The Other segment refers to the sale of non-VF products and sourcing activities related to transition services. The company was founded by John Barbey in October 1899 and is headquartered in Denver, CO.

About J-Long Group

J-Long Group Limited distributes reflective and non-reflective garment trims in Asia, Hong Kong, the People's Republic of China, and internationally. The company offers heat transfers, fabrics, woven labels and tapes, sewing badges, piping, zipper pullers, and drawcords. It also sells through online. The company was founded in 1985 and is based in Tsuen Wan, Hong Kong.