Morgan Stanley Issues Pessimistic Forecast for eBay (NASDAQ:EBAY) Stock Price

eBay (NASDAQ:EBAY) had its price target lowered by Morgan Stanley from $119.00 to $117.00 in a research report issued to clients and investors on Friday,Benzinga reports. The brokerage presently has an “overweight” rating on the e-commerce company’s stock. Morgan Stanley’s target price would indicate a potential upside of 22.64% from the company’s previous close.

EBAY has been the subject of several other research reports. Citigroup increased their price objective on shares of eBay from $107.00 to $114.00 and gave the company a “buy” rating in a research note on Friday, March 6th. Bank of America upped their price objective on eBay from $100.00 to $102.00 and gave the company a “neutral” rating in a research note on Thursday, February 19th. The Goldman Sachs Group raised eBay from a “sell” rating to a “neutral” rating and set a $88.00 target price for the company in a research report on Thursday, February 19th. Wedbush raised their target price on eBay from $95.00 to $100.00 and gave the company a “neutral” rating in a research report on Friday, February 20th. Finally, Barclays decreased their target price on eBay from $105.00 to $104.00 and set an “overweight” rating for the company in a research report on Thursday, February 19th. Fourteen research analysts have rated the stock with a Buy rating, nineteen have given a Hold rating and one has issued a Sell rating to the company’s stock. According to data from MarketBeat, the company presently has a consensus rating of “Hold” and a consensus target price of $98.13.

eBay Price Performance

Shares of NASDAQ:EBAY opened at $95.40 on Friday. The company has a current ratio of 1.10, a quick ratio of 1.10 and a debt-to-equity ratio of 1.30. The stock’s fifty day simple moving average is $89.44 and its two-hundred day simple moving average is $88.62. eBay has a 1-year low of $61.74 and a 1-year high of $101.15. The stock has a market cap of $42.74 billion, a PE ratio of 21.93, a price-to-earnings-growth ratio of 1.99 and a beta of 1.34.

eBay (NASDAQ:EBAY) last issued its quarterly earnings data on Wednesday, February 18th. The e-commerce company reported $1.41 earnings per share for the quarter, beating the consensus estimate of $1.35 by $0.06. The business had revenue of $2.97 billion for the quarter, compared to analysts’ expectations of $2.87 billion. eBay had a return on equity of 43.04% and a net margin of 18.30%.The business’s revenue was up 15.0% on a year-over-year basis. During the same period last year, the business earned $1.25 EPS. eBay has set its Q1 2026 guidance at 1.530-1.590 EPS. As a group, analysts forecast that eBay will post 3.86 EPS for the current fiscal year.

Insider Transactions at eBay

In other eBay news, SVP Cornelius Boone sold 16,685 shares of the business’s stock in a transaction on Wednesday, March 18th. The stock was sold at an average price of $92.44, for a total value of $1,542,361.40. Following the sale, the senior vice president directly owned 94,479 shares in the company, valued at $8,733,638.76. The trade was a 15.01% decrease in their ownership of the stock. The sale was disclosed in a filing with the SEC, which is available through the SEC website. Also, SVP Jordan Douglas Bradle Sweetnam sold 12,978 shares of the business’s stock in a transaction on Wednesday, March 18th. The shares were sold at an average price of $92.44, for a total value of $1,199,686.32. Following the completion of the sale, the senior vice president owned 42,948 shares in the company, valued at approximately $3,970,113.12. The trade was a 23.21% decrease in their ownership of the stock. Additional details regarding this sale are available in the official SEC disclosure. In the last three months, insiders have sold 108,280 shares of company stock valued at $10,111,844. Corporate insiders own 0.64% of the company’s stock.

Institutional Trading of eBay

Several hedge funds have recently made changes to their positions in EBAY. Vanguard Group Inc. increased its stake in shares of eBay by 0.8% in the fourth quarter. Vanguard Group Inc. now owns 57,613,332 shares of the e-commerce company’s stock worth $5,018,121,000 after purchasing an additional 468,833 shares in the last quarter. Invesco Ltd. increased its stake in shares of eBay by 8.3% in the fourth quarter. Invesco Ltd. now owns 9,020,923 shares of the e-commerce company’s stock worth $785,722,000 after purchasing an additional 692,805 shares in the last quarter. First Trust Advisors LP increased its stake in shares of eBay by 27.8% in the third quarter. First Trust Advisors LP now owns 8,309,698 shares of the e-commerce company’s stock worth $755,767,000 after purchasing an additional 1,808,976 shares in the last quarter. Independent Franchise Partners LLP increased its stake in shares of eBay by 5.2% in the fourth quarter. Independent Franchise Partners LLP now owns 7,748,177 shares of the e-commerce company’s stock worth $674,866,000 after purchasing an additional 384,570 shares in the last quarter. Finally, Legal & General Group Plc increased its stake in shares of eBay by 2.8% in the third quarter. Legal & General Group Plc now owns 5,263,191 shares of the e-commerce company’s stock worth $478,687,000 after purchasing an additional 141,057 shares in the last quarter. 87.48% of the stock is currently owned by institutional investors.

About eBay

eBay Inc is a global e-commerce company that operates an online marketplace connecting individual consumers and businesses for the sale and purchase of new, used and collectible goods. Founded in 1995 by Pierre Omidyar and headquartered in San Jose, California, eBay grew from its early auction-style site into a diversified platform offering both auction-format listings and fixed-price “Buy It Now” transactions. The company completed an initial public offering in the late 1990s and has since evolved its platform and services to support a broad range of product categories and buyer preferences.

The company’s core business centers on its marketplace platform, which provides listing, search and transaction capabilities for millions of items across consumer goods, electronics, fashion, collectibles and more.