ServiceNow (NYSE:NOW) Sees Strong Trading Volume – Time to Buy?

ServiceNow, Inc. (NYSE:NOW) shares saw an uptick in trading volume on Friday . 28,447,323 shares were traded during trading, an increase of 50% from the previous session’s volume of 18,945,254 shares.The stock last traded at $81.9770 and had previously closed at $89.81.

ServiceNow News Summary

Here are the key news stories impacting ServiceNow this week:

• Positive Sentiment: ServiceNow rolled out an AI-native platform across its product portfolio and unveiled features like Context Engine and Build Agent skills — a strategic move to embed agentic AI and defend its workflow/control-plane positioning. ServiceNow Puts AI At The Center With DXC Agentic Partnership
• Positive Sentiment: ServiceNow deepened enterprise references via a partnership with DXC to deploy agentic AI at scale — this helps show early customer traction for the new AI-native stack. ServiceNow Puts AI At The Center With DXC Agentic Partnership
• Neutral Sentiment: Some analysts and outlets still view NOW as a long-term AI/automation play or a buy-the-dip candidate; Stifel and other commentators highlight backlog rebuilding and double-digit revenue growth as supportive fundamentals. Stifel Bullish on ServiceNow
• Negative Sentiment: UBS downgraded NOW to Neutral and cut its price target sharply (from $170 to $100), citing emerging budget pressures in non‑AI software spending and rising use of lighter workflow tools — the note is the main near-term sell catalyst. ServiceNow faces more cautious outlook as UBS cites AI-driven budget pressures
• Negative Sentiment: Broader software-sector panic after new agentic AI model releases (Anthropic/OpenAI) triggered heavy selling across SaaS names, and ServiceNow has been singled out as vulnerable to disruption — amplifying the selloff. Worries Over AI Competition Pummel Software Stocks
• Negative Sentiment: Multiple analyst downgrades and target cuts (UBS, Erste, BTIG and others) plus high-volume selling have pushed NOW to 52-week lows and steep YTD losses, creating technical downside pressure even as some investors call the shares oversold. ServiceNow Stock Craters 19%

Wall Street Analysts Forecast Growth

A number of brokerages have weighed in on NOW. Needham & Company LLC reaffirmed a “buy” rating and set a $155.00 price target on shares of ServiceNow in a research report on Thursday, February 5th. Capital One Financial reduced their price target on shares of ServiceNow from $188.00 to $161.00 and set an “overweight” rating on the stock in a research report on Friday, January 16th. Jefferies Financial Group dropped their price objective on shares of ServiceNow from $230.00 to $175.00 and set a “buy” rating on the stock in a research note on Friday, January 23rd. The Goldman Sachs Group dropped their price objective on shares of ServiceNow from $216.00 to $188.00 and set a “buy” rating on the stock in a research note on Tuesday, April 7th. Finally, Weiss Ratings reiterated a “hold (c)” rating on shares of ServiceNow in a research note on Thursday, January 22nd. Three investment analysts have rated the stock with a Strong Buy rating, thirty-three have given a Buy rating, six have assigned a Hold rating and one has assigned a Sell rating to the stock. According to data from MarketBeat.com, ServiceNow currently has a consensus rating of “Moderate Buy” and an average price target of $187.06.

ServiceNow Price Performance

The company has a market cap of $86.00 billion, a PE ratio of 49.76, a price-to-earnings-growth ratio of 1.39 and a beta of 1.01. The business’s 50 day moving average price is $107.27 and its 200-day moving average price is $143.79. The company has a quick ratio of 1.00, a current ratio of 1.00 and a debt-to-equity ratio of 0.12.

ServiceNow (NYSE:NOW) last posted its quarterly earnings data on Wednesday, January 28th. The information technology services provider reported $0.92 earnings per share (EPS) for the quarter, beating analysts’ consensus estimates of $0.89 by $0.03. The company had revenue of $3.57 billion for the quarter, compared to analyst estimates of $3.53 billion. ServiceNow had a net margin of 13.16% and a return on equity of 18.54%. The business’s quarterly revenue was up 20.7% on a year-over-year basis. During the same quarter last year, the firm posted $0.73 earnings per share. As a group, analysts forecast that ServiceNow, Inc. will post 8.93 earnings per share for the current year.

Insider Buying and Selling

In related news, Director Paul Edward Chamberlain sold 1,500 shares of ServiceNow stock in a transaction on Thursday, February 12th. The shares were sold at an average price of $101.17, for a total value of $151,755.00. Following the completion of the sale, the director owned 46,430 shares in the company, valued at approximately $4,697,323.10. The trade was a 3.13% decrease in their ownership of the stock. The sale was disclosed in a filing with the Securities & Exchange Commission, which is accessible through this link. Also, insider Kevin Thomas Mcbride sold 1,400 shares of ServiceNow stock in a transaction on Friday, February 13th. The stock was sold at an average price of $105.71, for a total transaction of $147,994.00. Following the completion of the sale, the insider owned 26,314 shares of the company’s stock, valued at approximately $2,781,652.94. This trade represents a 5.05% decrease in their position. The disclosure for this sale is available in the SEC filing. Over the last quarter, insiders sold 16,237 shares of company stock worth $1,697,162. Insiders own 0.34% of the company’s stock.

Institutional Trading of ServiceNow

Hedge funds and other institutional investors have recently made changes to their positions in the stock. IAG Wealth Partners LLC increased its stake in shares of ServiceNow by 200.0% in the third quarter. IAG Wealth Partners LLC now owns 27 shares of the information technology services provider’s stock worth $25,000 after buying an additional 18 shares during the last quarter. Total Investment Management Inc. bought a new stake in shares of ServiceNow in the second quarter worth $31,000. Bogart Wealth LLC increased its stake in shares of ServiceNow by 93.8% in the third quarter. Bogart Wealth LLC now owns 31 shares of the information technology services provider’s stock worth $29,000 after buying an additional 15 shares during the last quarter. Wealth Watch Advisors INC bought a new stake in shares of ServiceNow in the third quarter worth $29,000. Finally, Albion Financial Group UT increased its stake in ServiceNow by 78.9% during the third quarter. Albion Financial Group UT now owns 34 shares of the information technology services provider’s stock valued at $31,000 after purchasing an additional 15 shares during the last quarter. Institutional investors own 87.18% of the company’s stock.

About ServiceNow

ServiceNow (NYSE: NOW) is a cloud computing company that builds enterprise software to manage digital workflows and automate business processes. Its offerings are designed to replace manual work and legacy systems with cloud-based, service-oriented applications that support IT operations, customer service, human resources, security response and other enterprise functions.

The company’s flagship product family is the Now Platform, a suite of subscription software and platform services that includes IT Service Management (ITSM), IT Operations Management (ITOM), IT Business Management (ITBM), Customer Service Management (CSM), HR Service Delivery, Security Operations and Asset Management.