Shiseido (OTCMKTS:SSDOY) Shares Gap Down – Should You Sell?

Shiseido Co. (OTCMKTS:SSDOY)’s stock price gapped down prior to trading on Friday . The stock had previously closed at $21.96, but opened at $21.28. Shiseido shares last traded at $21.15, with a volume of 1,350 shares.

Analyst Ratings Changes

SSDOY has been the subject of several research analyst reports. Smbc Nikko Sec. upgraded Shiseido to a “hold” rating in a research report on Tuesday, February 24th. Jefferies Financial Group upgraded Shiseido from a “hold” rating to a “strong-buy” rating in a research report on Thursday, February 12th. One research analyst has rated the stock with a Strong Buy rating, one has given a Buy rating and two have assigned a Hold rating to the company. Based on data from MarketBeat.com, the company presently has a consensus rating of “Moderate Buy”.

Shiseido Price Performance

The company has a 50-day simple moving average of $19.80 and a 200-day simple moving average of $17.41. The company has a debt-to-equity ratio of 0.44, a current ratio of 1.37 and a quick ratio of 0.94. The stock has a market cap of $8.47 billion, a PE ratio of -30.29, a PEG ratio of 0.91 and a beta of 0.32.

Shiseido (OTCMKTS:SSDOY) last posted its quarterly earnings results on Tuesday, February 10th. The company reported $0.05 EPS for the quarter, beating the consensus estimate of ($0.10) by $0.15. The firm had revenue of $1.77 billion during the quarter, compared to analysts’ expectations of $1.77 billion. Shiseido had a positive return on equity of 0.97% and a negative net margin of 4.27%.Shiseido has set its FY 2026 guidance at 0.680-0.680 EPS. Sell-side analysts anticipate that Shiseido Co. will post 0.29 EPS for the current fiscal year.

About Shiseido

Shiseido Company, Limited is a leading Japanese multinational specializing in cosmetics, skincare, makeup and fragrance products. Founded in 1872 and headquartered in Tokyo, the company operates through a portfolio of brands that span premium, prestige and mass-market segments. Its core business activities include the development, manufacturing and sale of skincare treatments, decorative cosmetics, hair care and sun protection products.

Shiseido’s brand portfolio encompasses flagship lines such as Shiseido, Clé de Peau Beauté, NARS and bareMinerals, alongside regional and heritage labels tailored to diverse consumer preferences.