Insider Buying: NIKE (NYSE:NKE) Director Purchases $173,360.00 in Stock

NIKE, Inc. (NYSE:NKE) Director John Rogers, Jr. bought 4,000 shares of NIKE stock in a transaction on Thursday, April 9th. The shares were purchased at an average cost of $43.34 per share, with a total value of $173,360.00. Following the acquisition, the director directly owned 41,022 shares of the company’s stock, valued at approximately $1,777,893.48. The trade was a 10.80% increase in their ownership of the stock. The purchase was disclosed in a legal filing with the Securities & Exchange Commission, which can be accessed through this link.

NIKE Price Performance

Shares of NIKE stock opened at $42.59 on Monday. The business has a 50 day simple moving average of $56.46 and a two-hundred day simple moving average of $62.07. NIKE, Inc. has a 12 month low of $42.36 and a 12 month high of $80.17. The stock has a market capitalization of $63.06 billion, a P/E ratio of 28.21, a PEG ratio of 2.25 and a beta of 1.31. The company has a debt-to-equity ratio of 0.50, a current ratio of 2.14 and a quick ratio of 1.45.

NIKE (NYSE:NKE) last announced its earnings results on Tuesday, March 31st. The footwear maker reported $0.35 EPS for the quarter, beating analysts’ consensus estimates of $0.29 by $0.06. NIKE had a return on equity of 16.41% and a net margin of 4.84%.The business had revenue of $11.28 billion during the quarter, compared to analysts’ expectations of $11.23 billion. During the same quarter in the prior year, the firm earned $0.54 earnings per share. The business’s revenue was up .1% compared to the same quarter last year. As a group, analysts predict that NIKE, Inc. will post 2.05 EPS for the current fiscal year.

NIKE Dividend Announcement

The company also recently announced a quarterly dividend, which was paid on Wednesday, April 1st. Shareholders of record on Monday, March 2nd were issued a dividend of $0.41 per share. The ex-dividend date of this dividend was Monday, March 2nd. This represents a $1.64 dividend on an annualized basis and a dividend yield of 3.9%. NIKE’s dividend payout ratio is presently 108.61%.

Trending Headlines about NIKE

Here are the key news stories impacting NIKE this week:

• Positive Sentiment: Company director Robert Holmes Swan purchased 11,781 shares at ~\$42.44, a sizable insider buy that can signal confidence in near-term downside support. Read More.
• Positive Sentiment: Nike won the UEFA Champions League match-ball sponsorship from Adidas — a high-visibility win that could help marketing momentum but likely won’t immediately offset operational headwinds. Read More.
• Positive Sentiment: The share-price decline has pushed Nike’s dividend yield and yield attractiveness higher, which may draw income-focused buyers while the operational reset plays out. Read More.
• Neutral Sentiment: Piper Sandler set a Neutral rating with a $50 price target (down from $60), framing Nike as a tactical trade rather than a clear long-term buy or sell; that leaves room for both rebound and further disappointment. Read More.
• Negative Sentiment: Senior innovation leadership is exiting — Tony/Tom Bignall (chief innovation officer) left after under a year — raising investor concern that Nike’s turnaround execution lacks stability and outside perspective. Read More.
• Negative Sentiment: Recent earnings and guidance disappointed: revenue growth stalled, digital sales slipped, and company guidance for the fiscal quarter was lighter than consensus — prompting steep analyst estimate cuts. Read More.
• Negative Sentiment: Macro/structural headwinds persist: industry-wide sneaker weakness and intensifying competition, plus a slow recovery in China, are cited as existential pressures by multiple outlets. Read More. Read More.
• Negative Sentiment: Price and sentiment momentum are negative: the stock has hit new multi‑year and 52‑week lows, and several shops have cut targets/ratings (Piper Sandler, CICC, others), reinforcing downside pressure. Read More.
• Negative Sentiment: Legal/reputational risk: reports of a data‑breach class action add another potential drag (remediation costs, customer churn). Read More.

Analyst Upgrades and Downgrades

A number of equities analysts have commented on NKE shares. Citigroup reduced their target price on NIKE from $65.00 to $53.00 and set a “neutral” rating for the company in a report on Wednesday, April 1st. Piper Sandler reaffirmed a “neutral” rating and issued a $50.00 price target (down from $60.00) on shares of NIKE in a report on Friday. UBS Group cut their price target on NIKE from $58.00 to $54.00 and set a “neutral” rating for the company in a report on Wednesday, April 1st. DA Davidson cut NIKE from a “buy” rating to a “neutral” rating and cut their price target for the company from $72.00 to $46.00 in a report on Thursday, April 2nd. Finally, Bank of America reaffirmed a “neutral” rating and issued a $55.00 price target (down from $73.00) on shares of NIKE in a report on Wednesday, April 1st. Eighteen research analysts have rated the stock with a Buy rating, sixteen have given a Hold rating and two have given a Sell rating to the stock. Based on data from MarketBeat, the stock currently has an average rating of “Hold” and a consensus price target of $63.31.

Institutional Investors Weigh In On NIKE

Several hedge funds and other institutional investors have recently added to or reduced their stakes in the business. Vanguard Group Inc. increased its stake in NIKE by 1.5% during the fourth quarter. Vanguard Group Inc. now owns 116,993,541 shares of the footwear maker’s stock worth $7,453,658,000 after acquiring an additional 1,702,342 shares during the last quarter. State Street Corp increased its stake in NIKE by 2.2% during the fourth quarter. State Street Corp now owns 59,315,606 shares of the footwear maker’s stock worth $3,802,807,000 after acquiring an additional 1,275,494 shares during the last quarter. Capital World Investors increased its stake in NIKE by 16.2% during the fourth quarter. Capital World Investors now owns 49,069,951 shares of the footwear maker’s stock worth $3,126,246,000 after acquiring an additional 6,830,938 shares during the last quarter. J. Stern & Co. LLP increased its stake in NIKE by 49,010.4% during the fourth quarter. J. Stern & Co. LLP now owns 48,054,542 shares of the footwear maker’s stock worth $3,061,555,000 after acquiring an additional 47,956,692 shares during the last quarter. Finally, Geode Capital Management LLC increased its stake in NIKE by 0.9% during the fourth quarter. Geode Capital Management LLC now owns 26,442,879 shares of the footwear maker’s stock worth $1,677,251,000 after acquiring an additional 233,925 shares during the last quarter. Institutional investors and hedge funds own 64.25% of the company’s stock.

About NIKE

Nike, Inc (NYSE: NKE) is a global designer, marketer and distributor of athletic footwear, apparel, equipment and accessories. Founded in 1964 as Blue Ribbon Sports by Phil Knight and Bill Bowerman and renamed Nike in 1971, the company is headquartered near Beaverton, Oregon. Nike develops and commercializes products across performance and lifestyle categories for sports including running, basketball, soccer and training, and is known for signature technologies and design-driven product lines.

The company markets products under several primary brands, including Nike, Jordan and Converse, and sells through a combination of wholesale relationships, branded retail stores and direct-to-consumer channels such as company-operated stores and digital platforms (e.g., Nike.com and mobile apps).