ATA (NASDAQ:AACG – Get Free Report) and JIADE (NASDAQ:JDZG – Get Free Report) are both small-cap consumer discretionary companies, but which is the better stock? We will compare the two businesses based on the strength of their dividends, analyst recommendations, valuation, earnings, risk, institutional ownership and profitability.
Risk and Volatility
ATA has a beta of 0.8, suggesting that its share price is 20% less volatile than the S&P 500. Comparatively, JIADE has a beta of -1.69, suggesting that its share price is 269% less volatile than the S&P 500.
Analyst Recommendations
This is a breakdown of recent ratings and recommmendations for ATA and JIADE, as reported by MarketBeat.com.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| ATA | 1 | 0 | 0 | 0 | 1.00 |
| JIADE | 1 | 0 | 0 | 0 | 1.00 |
Valuation and Earnings
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| ATA | $38.34 million | 1.13 | -$6.87 million | ($0.20) | -5.05 |
| JIADE | $3.67 million | 0.76 | -$1.51 million | N/A | N/A |
JIADE has lower revenue, but higher earnings than ATA.
Profitability
This table compares ATA and JIADE’s net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| ATA | -17.96% | -90.86% | -10.89% |
| JIADE | N/A | N/A | N/A |
Insider and Institutional Ownership
0.7% of ATA shares are owned by institutional investors. 52.9% of ATA shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company is poised for long-term growth.
Summary
ATA beats JIADE on 5 of the 9 factors compared between the two stocks.
About ATA
ATA Creativity Global, together with its subsidiaries, provides educational services to individual students through its training center network in China and internationally. Its educational services include portfolio training, research-based learning, overseas study counselling, in-school art classes through cooperation with high schools and training organizations, foreign language training services, junior art education, and other related educational services to its students. The company also offers online courses for students. It provides its services through partnership with sales channels, internet and mobile advertisement, word of mouth referral, and marketing events and activities. The company was formerly known as ATA Inc. and changed its name to ATA Creativity Global in September 2019. ATA Creativity Global was founded in 1999 and is headquartered in Hefei, China.
About JIADE
JIADE LIMITED specializes in providing one-stop comprehensive education supporting services to adult education institutions, through a wide spectrum of software platform and auxiliary solutions. The Company’s services are primarily offered through the Kebiao Technology Educational Administration Platform. JIADE LIMITED is based in Chengdu, China.
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