BMO Capital Markets Issues Pessimistic Forecast for ServiceNow (NYSE:NOW) Stock Price

ServiceNow (NYSE:NOW) had its target price decreased by BMO Capital Markets from $170.00 to $120.00 in a research report issued to clients and investors on Monday,MarketScreener reports. The firm currently has an “outperform” rating on the information technology services provider’s stock. BMO Capital Markets’ price objective suggests a potential upside of 36.66% from the company’s previous close.

Several other analysts have also recently commented on NOW. Cantor Fitzgerald restated an “overweight” rating and set a $200.00 price objective on shares of ServiceNow in a research note on Thursday, January 29th. Stifel Nicolaus reduced their target price on shares of ServiceNow from $180.00 to $135.00 and set a “buy” rating for the company in a report on Thursday, April 2nd. DZ Bank upgraded shares of ServiceNow to a “strong-buy” rating in a research report on Thursday, December 18th. Canaccord Genuity Group set a $200.00 price target on shares of ServiceNow in a report on Thursday, January 29th. Finally, Needham & Company LLC reaffirmed a “buy” rating and set a $155.00 price target on shares of ServiceNow in a research report on Thursday, February 5th. Three investment analysts have rated the stock with a Strong Buy rating, thirty-three have given a Buy rating, six have issued a Hold rating and one has issued a Sell rating to the stock. According to data from MarketBeat, the stock presently has an average rating of “Moderate Buy” and a consensus target price of $183.93.

ServiceNow Stock Down 1.4%

Shares of NOW stock opened at $87.81 on Monday. ServiceNow has a fifty-two week low of $81.24 and a fifty-two week high of $211.48. The firm has a market capitalization of $90.99 billion, a PE ratio of 52.64, a P/E/G ratio of 1.49 and a beta of 1.01. The company has a debt-to-equity ratio of 0.12, a quick ratio of 1.00 and a current ratio of 1.00. The stock’s 50-day simple moving average is $106.27 and its 200-day simple moving average is $142.12.

ServiceNow (NYSE:NOW) last released its earnings results on Wednesday, January 28th. The information technology services provider reported $0.92 EPS for the quarter, topping analysts’ consensus estimates of $0.89 by $0.03. ServiceNow had a return on equity of 18.54% and a net margin of 13.16%.The firm had revenue of $3.57 billion during the quarter, compared to the consensus estimate of $3.53 billion. During the same quarter in the previous year, the company posted $0.73 earnings per share. The company’s revenue was up 20.7% compared to the same quarter last year. Equities analysts expect that ServiceNow will post 8.93 earnings per share for the current year.

Insider Buying and Selling at ServiceNow

In other ServiceNow news, insider Paul Fipps sold 9,641 shares of the company’s stock in a transaction dated Wednesday, February 18th. The shares were sold at an average price of $105.93, for a total value of $1,021,271.13. Following the completion of the transaction, the insider owned 11,757 shares in the company, valued at approximately $1,245,419.01. This represents a 45.06% decrease in their ownership of the stock. The sale was disclosed in a legal filing with the SEC, which is accessible through this link. Also, Director Paul Edward Chamberlain sold 1,500 shares of the stock in a transaction dated Thursday, February 12th. The stock was sold at an average price of $101.17, for a total transaction of $151,755.00. Following the sale, the director directly owned 46,430 shares in the company, valued at approximately $4,697,323.10. The trade was a 3.13% decrease in their ownership of the stock. The SEC filing for this sale provides additional information. Over the last quarter, insiders sold 16,237 shares of company stock valued at $1,697,162. Corporate insiders own 0.34% of the company’s stock.

Institutional Trading of ServiceNow

Institutional investors have recently bought and sold shares of the business. Brady Martz Wealth Solutions LLC grew its stake in ServiceNow by 1.3% in the 3rd quarter. Brady Martz Wealth Solutions LLC now owns 842 shares of the information technology services provider’s stock valued at $775,000 after acquiring an additional 11 shares during the period. Magnus Financial Group LLC grew its position in shares of ServiceNow by 1.9% in the third quarter. Magnus Financial Group LLC now owns 589 shares of the information technology services provider’s stock valued at $542,000 after purchasing an additional 11 shares during the period. Avidian Wealth Enterprises LLC increased its stake in shares of ServiceNow by 2.5% during the third quarter. Avidian Wealth Enterprises LLC now owns 453 shares of the information technology services provider’s stock worth $417,000 after purchasing an additional 11 shares in the last quarter. Traveka Wealth LLC increased its stake in shares of ServiceNow by 3.8% during the third quarter. Traveka Wealth LLC now owns 330 shares of the information technology services provider’s stock worth $304,000 after purchasing an additional 12 shares in the last quarter. Finally, Regatta Capital Group LLC raised its position in shares of ServiceNow by 1.9% during the 3rd quarter. Regatta Capital Group LLC now owns 633 shares of the information technology services provider’s stock worth $583,000 after purchasing an additional 12 shares during the last quarter. 87.18% of the stock is owned by institutional investors and hedge funds.

Trending Headlines about ServiceNow

Here are the key news stories impacting ServiceNow this week:

• Positive Sentiment: Qlik partnership to surface governed enterprise data and analytics inside ServiceNow workflows — strengthens NOW’s play to be an “enterprise AI nerve center,” which supports long-term revenue and platform stickiness. Read More.
• Positive Sentiment: TrustCloud integration brings AI-driven cyber risk automation into the ServiceNow platform — incremental security use-cases and GTM motions can expand platform adoption. Read More.
• Positive Sentiment: Cadena named #1 ServiceNow SAM partner for 2026 and recognized for AI-augmented delivery — partner momentum helps execution of large enterprise deployments. Read More.
• Positive Sentiment: Mizuho lists ServiceNow among its top software picks ahead of earnings — an institutional vote of confidence that can support demand if macro/earnings tone improves. Read More.
• Neutral Sentiment: SaaS-wide dip-buying and macro headlines are driving rotation across cloud/software names — some intraday moves in peers (Cloudflare, Pegasystems, Shopify, etc.) create noisy comparables for NOW. Read More.
• Neutral Sentiment: Broader AI/compute frenzy headlines (CoreWeave, Data Center plays) are reshaping sector flows; ServiceNow benefits indirectly from enterprise AI thematic interest but isn’t a pure-play compute/value chain name. Read More.
• Negative Sentiment: BMO cut its price target from $170 to $120 (still “outperform”) — the target reset narrows upside and likely pressured near-term sentiment. Read More.
• Negative Sentiment: RBC also lowered its target to $121 while keeping an outperform — another analyst target reduction adding to sell-side caution. Read More.
• Negative Sentiment: UBS cut NOW to Neutral — an explicit downgrade from a major bank weighs on discretionary institutional demand. Read More.
• Negative Sentiment: Recent bearish commentary pieces highlight valuation concerns and argue the correction could continue — contributes to selling pressure despite growth/AI narratives. Read More.

About ServiceNow

ServiceNow (NYSE: NOW) is a cloud computing company that builds enterprise software to manage digital workflows and automate business processes. Its offerings are designed to replace manual work and legacy systems with cloud-based, service-oriented applications that support IT operations, customer service, human resources, security response and other enterprise functions.

The company’s flagship product family is the Now Platform, a suite of subscription software and platform services that includes IT Service Management (ITSM), IT Operations Management (ITOM), IT Business Management (ITBM), Customer Service Management (CSM), HR Service Delivery, Security Operations and Asset Management.