Comparing Bilibili (NASDAQ:BILI) and ITV (OTCMKTS:ITVPY)

Bilibili (NASDAQ:BILI) and ITV (OTCMKTS:ITVPY) are both consumer discretionary companies, but which is the better business? We will contrast the two companies based on the strength of their risk, profitability, earnings, dividends, analyst recommendations, valuation and institutional ownership.

Profitability

This table compares Bilibili and ITV’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
Bilibili	3.96%	9.78%	3.76%
ITV	N/A	N/A	N/A

Valuation and Earnings

This table compares Bilibili and ITV”s gross revenue, earnings per share (EPS) and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Bilibili	$4.34 billion	2.39	$166.02 million	$0.38	65.79
ITV	$4.63 billion	0.89	$290.11 million	N/A	N/A

ITV has higher revenue and earnings than Bilibili.

Institutional and Insider Ownership

16.1% of Bilibili shares are owned by institutional investors. Comparatively, 51.4% of ITV shares are owned by institutional investors. 22.2% of Bilibili shares are owned by company insiders. Comparatively, 0.1% of ITV shares are owned by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company will outperform the market over the long term.

Analyst Recommendations

This is a summary of recent recommendations for Bilibili and ITV, as reported by MarketBeat.com.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Bilibili	0	1	9	0	2.90
ITV	0	1	0	1	3.00

Bilibili currently has a consensus price target of $30.55, indicating a potential upside of 22.21%. Given Bilibili’s higher possible upside, research analysts plainly believe Bilibili is more favorable than ITV.

Volatility and Risk

Bilibili has a beta of 0.87, meaning that its share price is 13% less volatile than the S&P 500. Comparatively, ITV has a beta of 0.8, meaning that its share price is 20% less volatile than the S&P 500.

Summary

Bilibili beats ITV on 8 of the 13 factors compared between the two stocks.

About Bilibili

Bilibili Inc. provides online entertainment services for the young generations in the People's Republic of China. It offers a range of digital content, including professional user generated videos, mobile games, and value-added services, such as live broadcasting, occupationally generated videos, audio drama on Maoer, and comics on Bilibili Comic. The company also provides advertising services; and IP derivatives and other services. In addition, it engages in the business and technology development activities; e-commerce business; and video, comics, and game distribution activities. Bilibili Inc. was founded in 2009 and is headquartered in Shanghai, the People's Republic of China.

About ITV

ITV plc, an integrated production, broadcasting, and streaming company, which creates, owns, and distributes content on various platforms worldwide. It operates through ITV Studios and Media & Entertainment segments. The ITV Studios segment creates and produces programs and formats that include sports, drama, entertainment, factual, and news for its own channels and other broadcasters. The segment also operates as an unscripted independent producer of content in the United States; and produces content for local broadcasters and international OTT platforms in Canada, Australia, Germany, France, Italy, Spain, the Netherlands, Sweden, Norway, Finland, and Denmark. In addition, this segment engages in licensing its finished programmes, formats, and third-party content internationally, as well as finances productions. The Media & Entertainment segment broadcasts and streams various contents on its family of free-to-air TV channels; and offers television advertising services. The company also delivers content through linear television broadcasting, as well as on the ITV Hub, BritBox UK, ITVX, catch up services on pay platforms, and through direct content deals. In addition, this segment offers online advertising, HD digital channel on pay platform, and ITV Premium subscription services. The company was founded in 1955 is based in London, the United Kingdom.