Roku (NASDAQ:ROKU) Trading 3.1% Higher Following Analyst Upgrade

Roku, Inc. (NASDAQ:ROKU)’s share price traded up 3.1% during trading on Tuesday after Jefferies Financial Group raised their price target on the stock from $135.00 to $140.00. Jefferies Financial Group currently has a buy rating on the stock. Roku traded as high as $107.72 and last traded at $106.54. 2,411,241 shares traded hands during mid-day trading, a decline of 28% from the average session volume of 3,344,065 shares. The stock had previously closed at $103.32.

Several other analysts also recently commented on the company. Arete Research set a $132.00 price objective on Roku and gave the stock a “buy” rating in a research note on Monday, January 5th. Wedbush increased their price objective on Roku from $130.00 to $140.00 and gave the stock an “outperform” rating in a research note on Friday, February 13th. Zacks Research raised Roku from a “hold” rating to a “strong-buy” rating in a research note on Tuesday, February 10th. Piper Sandler reissued an “overweight” rating and issued a $140.00 price objective (up from $135.00) on shares of Roku in a research note on Friday, February 13th. Finally, Stifel Nicolaus set a $160.00 price objective on Roku in a research note on Monday, March 2nd. One equities research analyst has rated the stock with a Strong Buy rating, twenty-one have assigned a Buy rating and four have issued a Hold rating to the stock. According to MarketBeat.com, the stock currently has a consensus rating of “Moderate Buy” and a consensus price target of $127.79.

Insider Buying and Selling

In other news, CEO Anthony J. Wood sold 50,000 shares of the company’s stock in a transaction that occurred on Tuesday, March 10th. The stock was sold at an average price of $99.68, for a total value of $4,984,000.00. The transaction was disclosed in a document filed with the Securities & Exchange Commission, which is available through this link. Also, CFO Dan Jedda sold 15,000 shares of the company’s stock in a transaction that occurred on Monday, March 16th. The shares were sold at an average price of $94.23, for a total value of $1,413,450.00. Following the completion of the transaction, the chief financial officer directly owned 85,115 shares of the company’s stock, valued at approximately $8,020,386.45. This represents a 14.98% decrease in their ownership of the stock. The disclosure for this sale is available in the SEC filing. Insiders sold a total of 393,944 shares of company stock valued at $39,831,865 over the last quarter. Corporate insiders own 13.98% of the company’s stock.

Trending Headlines about Roku

Here are the key news stories impacting Roku this week:

• Positive Sentiment: Jefferies raised its price target to $140 and kept a Buy rating, citing improving ad trends and a stronger revenue mix — a clear analyst endorsement that supports upside expectations. Jefferies raise
• Positive Sentiment: New content and product moves (exclusive sports streaming rights like the Banana Ball Championship League, a Laguna Beach reunion special, and Roku City screensaver upgrades) bolster engagement and ad inventory prospects, reinforcing the narrative of accelerating platform monetization. Valuation & content article
• Positive Sentiment: Analyst pieces comparing Roku favorably to Alphabet on CTV ad growth and valuation have circulated, positioning ROKU as the more attractive pure-play CTV ad exposure for some investors. Roku vs Alphabet article
• Positive Sentiment: Unusual options activity: about 22,993 call contracts were bought (roughly +69% vs. normal daily volume), suggesting short-term bullish positioning from traders/speculators ahead of catalysts. No link
• Neutral Sentiment: Roku scheduled Q1 2026 earnings release and call for April 30 — a key near-term catalyst that could validate the bullish thesis or rein in expectations depending on ad revenue and margin details. Earnings date
• Negative Sentiment: CEO Anthony Wood sold 50,000 shares under a pre-arranged Rule 10b5-1 plan at an average $100.88 (≈$5.04M) — insider selling can be viewed negatively by some investors despite the trade being pre-arranged. SEC Form 4
• Negative Sentiment: Additional insider dispositions totaling roughly $21.6M were reported this week, which may raise concern about insider liquidity/timing even if not tied to company fundamentals. Insider sales article

Hedge Funds Weigh In On Roku

Several institutional investors have recently modified their holdings of the business. Hsbc Holdings PLC grew its holdings in shares of Roku by 21.2% in the fourth quarter. Hsbc Holdings PLC now owns 16,733 shares of the company’s stock valued at $1,837,000 after acquiring an additional 2,929 shares in the last quarter. Rockefeller Capital Management L.P. grew its holdings in Roku by 0.8% during the fourth quarter. Rockefeller Capital Management L.P. now owns 286,721 shares of the company’s stock valued at $31,106,000 after purchasing an additional 2,221 shares during the period. Osbon Capital Management LLC bought a new position in Roku during the fourth quarter valued at $45,000. World Investment Advisors bought a new position in Roku during the fourth quarter valued at $291,000. Finally, Corient Private Wealth LLC grew its holdings in Roku by 75.1% during the fourth quarter. Corient Private Wealth LLC now owns 26,841 shares of the company’s stock valued at $2,912,000 after purchasing an additional 11,508 shares during the period. 86.30% of the stock is owned by institutional investors.

Roku Price Performance

The firm has a fifty day simple moving average of $94.17 and a two-hundred day simple moving average of $99.62. The firm has a market capitalization of $15.71 billion, a P/E ratio of 186.92 and a beta of 2.00.

Roku (NASDAQ:ROKU) last announced its quarterly earnings data on Thursday, February 12th. The company reported $0.53 earnings per share for the quarter, beating the consensus estimate of $0.28 by $0.25. Roku had a return on equity of 3.40% and a net margin of 1.87%.The business had revenue of $1.39 billion during the quarter, compared to analyst estimates of $1.35 billion. During the same period in the prior year, the company earned ($0.24) earnings per share. Roku’s revenue was up 16.1% compared to the same quarter last year. On average, research analysts anticipate that Roku, Inc. will post -0.3 EPS for the current year.

About Roku

Roku, Inc (NASDAQ: ROKU) is a technology company that develops and operates a proprietary streaming platform designed to deliver entertainment content to consumers via internet-connected devices and smart televisions. Since its inception in 2002 in California, Roku has focused on simplifying access to streaming services for viewers worldwide. The company’s platform enables users to discover, access and manage a wide array of over-the-top content from major streaming services, free ad-supported channels and niche providers.

At the core of Roku’s product lineup are a range of streaming players and sticks, which connect to televisions via HDMI and deliver the Roku OS experience.