Stock Traders Purchase Large Volume of Call Options on Roku (NASDAQ:ROKU)

Roku, Inc. (NASDAQ:ROKU) saw some unusual options trading activity on Tuesday. Stock investors purchased 22,993 call options on the company. This is an increase of 69% compared to the typical volume of 13,573 call options.

Insider Buying and Selling

In other Roku news, insider Charles Collier sold 205,821 shares of the stock in a transaction dated Wednesday, April 8th. The shares were sold at an average price of $105.00, for a total value of $21,611,205.00. Following the completion of the transaction, the insider directly owned 11,131 shares of the company’s stock, valued at approximately $1,168,755. This trade represents a 94.87% decrease in their ownership of the stock. The sale was disclosed in a filing with the SEC, which is accessible through the SEC website. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Also, CEO Anthony J. Wood sold 50,000 shares of the stock in a transaction dated Tuesday, March 10th. The shares were sold at an average price of $99.68, for a total transaction of $4,984,000.00. Additional details regarding this sale are available in the official SEC disclosure. Insiders sold a total of 393,944 shares of company stock valued at $39,831,865 in the last 90 days. 13.98% of the stock is owned by corporate insiders.

Institutional Investors Weigh In On Roku

A number of institutional investors and hedge funds have recently bought and sold shares of ROKU. Apollon Wealth Management LLC grew its stake in Roku by 1.5% in the 4th quarter. Apollon Wealth Management LLC now owns 6,450 shares of the company’s stock worth $700,000 after acquiring an additional 96 shares during the period. GAMMA Investing LLC grew its stake in Roku by 9.5% in the 3rd quarter. GAMMA Investing LLC now owns 1,114 shares of the company’s stock worth $112,000 after acquiring an additional 97 shares during the period. Cornerstone Wealth Management LLC grew its stake in Roku by 3.8% in the 3rd quarter. Cornerstone Wealth Management LLC now owns 2,728 shares of the company’s stock worth $273,000 after acquiring an additional 100 shares during the period. Thoroughbred Financial Services LLC grew its stake in Roku by 1.0% in the 3rd quarter. Thoroughbred Financial Services LLC now owns 9,945 shares of the company’s stock worth $995,000 after acquiring an additional 100 shares during the period. Finally, Aviance Capital Partners LLC grew its stake in Roku by 2.6% in the 3rd quarter. Aviance Capital Partners LLC now owns 4,172 shares of the company’s stock worth $418,000 after acquiring an additional 106 shares during the period. Hedge funds and other institutional investors own 86.30% of the company’s stock.

Roku Stock Performance

ROKU stock opened at $106.54 on Wednesday. Roku has a 1 year low of $57.01 and a 1 year high of $116.66. The stock’s 50 day moving average price is $94.17 and its 200 day moving average price is $99.62. The firm has a market cap of $15.71 billion, a P/E ratio of 186.92 and a beta of 2.00.

Roku (NASDAQ:ROKU) last posted its earnings results on Thursday, February 12th. The company reported $0.53 earnings per share (EPS) for the quarter, beating analysts’ consensus estimates of $0.28 by $0.25. Roku had a return on equity of 3.40% and a net margin of 1.87%.The firm had revenue of $1.39 billion for the quarter, compared to analyst estimates of $1.35 billion. During the same quarter in the prior year, the company earned ($0.24) EPS. Roku’s revenue was up 16.1% on a year-over-year basis. On average, research analysts predict that Roku will post -0.3 earnings per share for the current year.

Analysts Set New Price Targets

A number of research analysts have issued reports on ROKU shares. KeyCorp increased their target price on shares of Roku from $128.00 to $130.00 and gave the company an “overweight” rating in a report on Friday, February 13th. Stifel Nicolaus set a $160.00 target price on shares of Roku in a report on Monday, March 2nd. Bank of America increased their target price on shares of Roku from $115.00 to $140.00 and gave the company a “buy” rating in a report on Monday, January 12th. Wells Fargo & Company increased their target price on shares of Roku from $116.00 to $137.00 and gave the company an “overweight” rating in a report on Friday, February 13th. Finally, Citigroup reaffirmed a “market outperform” rating on shares of Roku in a report on Monday, March 2nd. One equities research analyst has rated the stock with a Strong Buy rating, twenty-one have assigned a Buy rating and four have issued a Hold rating to the company. According to MarketBeat, the company has an average rating of “Moderate Buy” and a consensus target price of $127.79.

More Roku News

Here are the key news stories impacting Roku this week:

• Positive Sentiment: Jefferies raised its price target to $140 and kept a Buy rating, citing improving ad trends and a stronger revenue mix — a clear analyst endorsement that supports upside expectations. Jefferies raise
• Positive Sentiment: New content and product moves (exclusive sports streaming rights like the Banana Ball Championship League, a Laguna Beach reunion special, and Roku City screensaver upgrades) bolster engagement and ad inventory prospects, reinforcing the narrative of accelerating platform monetization. Valuation & content article
• Positive Sentiment: Analyst pieces comparing Roku favorably to Alphabet on CTV ad growth and valuation have circulated, positioning ROKU as the more attractive pure-play CTV ad exposure for some investors. Roku vs Alphabet article
• Positive Sentiment: Unusual options activity: about 22,993 call contracts were bought (roughly +69% vs. normal daily volume), suggesting short-term bullish positioning from traders/speculators ahead of catalysts. No link
• Neutral Sentiment: Roku scheduled Q1 2026 earnings release and call for April 30 — a key near-term catalyst that could validate the bullish thesis or rein in expectations depending on ad revenue and margin details. Earnings date
• Negative Sentiment: CEO Anthony Wood sold 50,000 shares under a pre-arranged Rule 10b5-1 plan at an average $100.88 (≈$5.04M) — insider selling can be viewed negatively by some investors despite the trade being pre-arranged. SEC Form 4
• Negative Sentiment: Additional insider dispositions totaling roughly $21.6M were reported this week, which may raise concern about insider liquidity/timing even if not tied to company fundamentals. Insider sales article

About Roku

Roku, Inc (NASDAQ: ROKU) is a technology company that develops and operates a proprietary streaming platform designed to deliver entertainment content to consumers via internet-connected devices and smart televisions. Since its inception in 2002 in California, Roku has focused on simplifying access to streaming services for viewers worldwide. The company’s platform enables users to discover, access and manage a wide array of over-the-top content from major streaming services, free ad-supported channels and niche providers.

At the core of Roku’s product lineup are a range of streaming players and sticks, which connect to televisions via HDMI and deliver the Roku OS experience.