Bank of America Lowers Prudential Financial (NYSE:PRU) Price Target to $104.00

Prudential Financial (NYSE:PRU) had its price target dropped by equities researchers at Bank of America from $112.00 to $104.00 in a report issued on Tuesday,Benzinga reports. The brokerage currently has a “neutral” rating on the financial services provider’s stock. Bank of America‘s price target suggests a potential upside of 4.54% from the company’s current price.

PRU has been the subject of several other research reports. Mizuho cut their price objective on Prudential Financial from $113.00 to $101.00 and set a “neutral” rating for the company in a research report on Monday. Weiss Ratings cut Prudential Financial from a “buy (b-)” rating to a “hold (c+)” rating in a research report on Friday, March 13th. Piper Sandler raised Prudential Financial to a “hold” rating in a research report on Thursday, April 2nd. UBS Group lowered their price target on Prudential Financial from $105.00 to $98.00 and set a “neutral” rating on the stock in a research note on Thursday, April 9th. Finally, Keefe, Bruyette & Woods lowered their price target on Prudential Financial from $106.00 to $104.00 and set a “market perform” rating on the stock in a research note on Friday, April 10th. Ten equities research analysts have rated the stock with a Hold rating and two have assigned a Sell rating to the stock. According to MarketBeat, the stock currently has a consensus rating of “Reduce” and a consensus price target of $108.00.

Prudential Financial Price Performance

NYSE PRU opened at $99.49 on Tuesday. Prudential Financial has a twelve month low of $91.89 and a twelve month high of $119.76. The company has a debt-to-equity ratio of 0.58, a quick ratio of 0.16 and a current ratio of 0.16. The stock has a market capitalization of $34.60 billion, a PE ratio of 9.95, a P/E/G ratio of 1.23 and a beta of 0.95. The stock has a 50-day simple moving average of $98.29 and a 200 day simple moving average of $104.99.

Prudential Financial (NYSE:PRU) last posted its quarterly earnings data on Tuesday, February 3rd. The financial services provider reported $3.30 earnings per share for the quarter, missing the consensus estimate of $3.37 by ($0.07). Prudential Financial had a return on equity of 16.32% and a net margin of 6.20%.The business had revenue of $14.52 billion for the quarter, compared to analyst estimates of $14.48 billion. During the same period in the prior year, the firm posted $2.96 EPS. Research analysts anticipate that Prudential Financial will post 14.36 EPS for the current year.

Insider Buying and Selling

In related news, Director Thomas D. Stoddard acquired 250 shares of the stock in a transaction dated Tuesday, February 17th. The shares were bought at an average cost of $102.97 per share, for a total transaction of $25,742.50. Following the purchase, the director owned 250 shares in the company, valued at approximately $25,742.50. This trade represents a ∞ increase in their position. The acquisition was disclosed in a filing with the Securities & Exchange Commission, which is available through this link. Also, major shareholder Insurance Co Of Ame Prudential acquired 1,406,739 shares of the stock in a transaction dated Friday, January 23rd. The stock was bought at an average price of $24.87 per share, for a total transaction of $34,985,598.93. Following the completion of the purchase, the insider owned 7,709,624 shares in the company, valued at approximately $191,738,348.88. This trade represents a 22.32% increase in their position. The disclosure for this purchase is available in the SEC filing. In the last 90 days, insiders have purchased 1,408,389 shares of company stock valued at $35,154,439. 0.05% of the stock is currently owned by company insiders.

Institutional Investors Weigh In On Prudential Financial

Several large investors have recently modified their holdings of PRU. Brighton Jones LLC grew its position in Prudential Financial by 3.7% during the 4th quarter. Brighton Jones LLC now owns 3,681 shares of the financial services provider’s stock worth $436,000 after acquiring an additional 133 shares during the last quarter. Empowered Funds LLC grew its position in Prudential Financial by 30.5% during the 1st quarter. Empowered Funds LLC now owns 17,690 shares of the financial services provider’s stock worth $1,976,000 after acquiring an additional 4,134 shares during the last quarter. Brown Advisory Inc. grew its position in Prudential Financial by 3.5% during the 2nd quarter. Brown Advisory Inc. now owns 4,164 shares of the financial services provider’s stock worth $447,000 after acquiring an additional 140 shares during the last quarter. AXA S.A. grew its position in Prudential Financial by 25.8% during the 2nd quarter. AXA S.A. now owns 56,700 shares of the financial services provider’s stock worth $6,092,000 after acquiring an additional 11,630 shares during the last quarter. Finally, NewEdge Advisors LLC grew its position in Prudential Financial by 15.1% during the 2nd quarter. NewEdge Advisors LLC now owns 37,277 shares of the financial services provider’s stock worth $4,005,000 after acquiring an additional 4,895 shares during the last quarter. 56.83% of the stock is currently owned by institutional investors.

Prudential Financial News Roundup

Here are the key news stories impacting Prudential Financial this week:

• Positive Sentiment: Prudential unveiled new Global Aging Institute research at the IMF/World Bank meetings promoting lifetime‑income solutions as a critical gap in retirement security — a strategic narrative that supports demand for annuity and guaranteed‑income products. New Research Points to Lifetime Income as the Missing Link to Global Retirement Security
• Positive Sentiment: Analysis suggests Prudential’s recent pullback creates a buying case in its subordinated notes for income investors — supportive for the credit/fixed‑income story even if equity sentiment is mixed. Prudential Financial: Recent Pullback Provides A Buying Opportunity In Subordinated Notes
• Positive Sentiment: Prudential publicly advised shareholders to reject a mini‑tender offer from Potemkin Limited — a defensive move that protects shareholder value and reduces a potential distraction. Prudential Financial Recommends Shareholders Reject Unsolicited Mini-Tender Offer from Potemkin Limited
• Neutral Sentiment: Options market activity: implied volatility for PRU options has surged, signaling elevated trader expectations for a larger stock move — this increases near‑term volatility/premiums but is direction‑agnostic without knowing whether buyers favor calls or puts. Implied Volatility Surging for Prudential Financial Stock Options
• Neutral Sentiment: Prudential updated PGIM metrics and revised segment reporting for the quarter ended March 31, 2026 — investors should watch the detailed disclosures when released for effects on reported revenues and segment profitability. Prudential Updates PGIM Metrics and Revises Segment Reporting
• Neutral Sentiment: Prudential Life announced its 2025 MDRT and COT qualifiers — an operational sales update that matters more for distributor morale and recruitment than immediate equity moves. Prudential Life unveils 2025 MDRT and COT Qualifiers
• Negative Sentiment: Analyst pressure: Bank of America cut its PRU price target to $104 and moved to neutral — a downgrade that reduces upside expectations and can weigh on sentiment. Prudential Financial (NYSE:PRU) Price Target Lowered to $104.00 at Bank of America
• Negative Sentiment: Mizuho lowered its PRU price target to $101 — another analyst trim that increases selling pressure and narrows perceived upside for the stock. Mizuho Lowers Prudential Financial (NYSE:PRU) Price Target to $101.00
• Negative Sentiment: PRU appears on a thematic list calling several profitable stocks “risky” — broader negative media framing can pressure sentiment even if fundamentals remain intact. 3 Profitable Stocks We Find Risky

About Prudential Financial

Prudential Financial, Inc, headquartered in Newark, New Jersey, is a diversified financial services company with roots dating to 1875. The firm provides a range of insurance, retirement and investment products aimed at helping individual and institutional clients manage risk, accumulate and protect wealth, and plan for retirement. Prudential’s long history in life insurance and related financial services has positioned it as a major participant in the U.S. insurance market and a provider of services to a broad client base.

Prudential’s core business activities include individual life insurance, annuities, retirement solutions and group insurance products for employers.