Netflix (NASDAQ:NFLX) Shares Up 1.3% Following Analyst Upgrade

Netflix, Inc. (NASDAQ:NFLX) shot up 1.3% during trading on Wednesday after Deutsche Bank Aktiengesellschaft raised their price target on the stock from $98.00 to $100.00. Deutsche Bank Aktiengesellschaft currently has a hold rating on the stock. Netflix traded as high as $107.85 and last traded at $107.71. 37,709,980 shares traded hands during trading, a decline of 20% from the average session volume of 47,341,672 shares. The stock had previously closed at $106.28.

A number of other research analysts have also commented on the stock. Argus lowered their price objective on shares of Netflix from $141.00 to $110.00 and set a “buy” rating on the stock in a research note on Thursday, January 22nd. Benchmark reaffirmed a “hold” rating on shares of Netflix in a report on Tuesday, January 13th. Bank of America lowered their target price on Netflix from $149.00 to $125.00 and set a “buy” rating on the stock in a report on Friday, March 6th. Guggenheim lowered their target price on Netflix from $145.00 to $130.00 and set a “buy” rating on the stock in a report on Wednesday, January 21st. Finally, Robert W. Baird lowered their target price on Netflix from $150.00 to $120.00 and set an “outperform” rating on the stock in a report on Friday, January 23rd. Two research analysts have rated the stock with a Strong Buy rating, thirty-six have assigned a Buy rating and twelve have issued a Hold rating to the stock. Based on data from MarketBeat.com, the stock has a consensus rating of “Moderate Buy” and an average target price of $115.80.

Insiders Place Their Bets

In other Netflix news, Director Reed Hastings sold 420,550 shares of Netflix stock in a transaction dated Wednesday, April 1st. The stock was sold at an average price of $95.49, for a total transaction of $40,158,319.50. Following the transaction, the director owned 3,940 shares of the company’s stock, valued at $376,230.60. The trade was a 99.07% decrease in their position. The transaction was disclosed in a legal filing with the SEC, which is available through this hyperlink. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Also, CEO Gregory K. Peters sold 105,781 shares of Netflix stock in a transaction dated Thursday, January 29th. The shares were sold at an average price of $82.94, for a total value of $8,773,476.14. Following the transaction, the chief executive officer directly owned 122,140 shares in the company, valued at approximately $10,130,291.60. This trade represents a 46.41% decrease in their position. The SEC filing for this sale provides additional information. In the last 90 days, insiders sold 1,511,233 shares of company stock worth $138,320,982. Insiders own 1.37% of the company’s stock.

Key Headlines Impacting Netflix

Here are the key news stories impacting Netflix this week:

• Positive Sentiment: Analyst note: Citizens/JMP and others project a meaningful Q1 benefit from recent U.S. price increases and faster ad monetization — one analyst estimates about a $1.1B revenue tailwind that should help margins. Netflix Stock Eyes $1.1 Billion Windfall As US Price Hikes Kick Into Gear
• Positive Sentiment: Broker support: Guggenheim reaffirmed a Buy rating (raised price target reported), and other firms (Wedbush, Moffett Nathanson, KeyBanc) have recently lifted targets/forecasts on stronger ad-tier scaling and revenue outlooks. Netflix (NASDAQ:NFLX) Receives “Buy” Rating from Guggenheim
• Positive Sentiment: KeyBanc says Netflix’s ad-supported tier is scaling faster than expected, prompting raised forecasts — a structural revenue tail that investors view as durable. ‘Netflix’s Advertising Tier Is Scaling Faster than Anticipated,’ Says KeyBanc Analyst; Raises NFLX Stock Forecast
• Positive Sentiment: Technical breakout: Netflix recently moved above its 200‑day moving average, a bullish sign that has attracted momentum buyers ahead of earnings. Netflix (NFLX) Recently Broke Out Above the 200-Day Moving Average
• Neutral Sentiment: Market setup: Options traders expect a sizable post-earnings swing (implied move ~6–7%), and unusually large call activity has been noted — signals of anticipation but not directional certainty. Netflix Will Report Q1 Earnings Tomorrow. Options Traders Expect a 7.13% Move in NFLX Stock
• Neutral Sentiment: Consensus expectations: Analysts are looking for ~15% revenue growth (Q1 revenue and EPS beats would reinforce the bullish thesis); some houses maintain Hold/Market‑Perform alongside Buy calls, so guidance will be closely parsed. Netflix (NFLX) To Report Earnings Tomorrow: Here Is What To Expect
• Negative Sentiment: Strategic risk: Netflix’s failed bid for Warner Bros removes an easy path to major franchise ownership and may leave Netflix to compete with a potentially larger Warner‑Paramount Skydance combination; management says it will refocus on content and ads, but the competitive landscape is tougher. Netflix to refocus on ads, content after failed Warner Bros bid

Hedge Funds Weigh In On Netflix

Institutional investors and hedge funds have recently bought and sold shares of the business. Natural Investments LLC grew its holdings in shares of Netflix by 0.5% during the 3rd quarter. Natural Investments LLC now owns 1,668 shares of the Internet television network’s stock valued at $1,999,000 after acquiring an additional 9 shares in the last quarter. Hengehold Capital Management LLC grew its holdings in shares of Netflix by 3.3% during the 3rd quarter. Hengehold Capital Management LLC now owns 282 shares of the Internet television network’s stock valued at $338,000 after acquiring an additional 9 shares in the last quarter. Financial Partners Group Inc grew its holdings in shares of Netflix by 0.9% during the 3rd quarter. Financial Partners Group Inc now owns 969 shares of the Internet television network’s stock valued at $1,162,000 after acquiring an additional 9 shares in the last quarter. Seascape Capital Management grew its holdings in shares of Netflix by 1.6% during the 3rd quarter. Seascape Capital Management now owns 568 shares of the Internet television network’s stock valued at $681,000 after acquiring an additional 9 shares in the last quarter. Finally, Crews Bank & Trust grew its stake in shares of Netflix by 5.8% in the 3rd quarter. Crews Bank & Trust now owns 164 shares of the Internet television network’s stock valued at $197,000 after buying an additional 9 shares in the last quarter. Hedge funds and other institutional investors own 80.93% of the company’s stock.

Netflix Trading Up 1.3%

The firm has a market cap of $454.77 billion, a P/E ratio of 42.62, a PEG ratio of 1.61 and a beta of 1.67. The company has a 50 day moving average of $91.36 and a 200 day moving average of $98.65. The company has a debt-to-equity ratio of 0.51, a quick ratio of 1.19 and a current ratio of 1.19.

Netflix (NASDAQ:NFLX) last announced its quarterly earnings results on Tuesday, January 20th. The Internet television network reported $0.56 EPS for the quarter, beating the consensus estimate of $0.55 by $0.01. The business had revenue of $12.05 billion during the quarter, compared to analysts’ expectations of $11.97 billion. Netflix had a return on equity of 43.26% and a net margin of 24.30%.The firm’s quarterly revenue was up 17.6% compared to the same quarter last year. During the same quarter in the previous year, the business posted $0.43 EPS. Netflix has set its Q1 2026 guidance at 0.760-0.760 EPS. Analysts predict that Netflix, Inc. will post 24.58 EPS for the current fiscal year.

Netflix Company Profile

Netflix, Inc (NASDAQ: NFLX) is a global entertainment company that provides subscription-based streaming of films, television series, documentaries and other video content. Founded in 1997 by Reed Hastings and Marc Randolph and headquartered in Los Gatos, California, the company began as a DVD-by-mail rental service and introduced streaming video in 2007. Netflix later expanded into producing and distributing original programming, beginning notable original hits in the 2010s, and now operates a content production and distribution ecosystem alongside its licensing activity.

The company’s primary product is its on-demand streaming service, which can be accessed on a wide range of internet-connected devices and delivered through a suite of apps and web platforms.