HubSpot’s (HUBS) Outperform Rating Reaffirmed at Royal Bank Of Canada

Royal Bank Of Canada reiterated their outperform rating on shares of HubSpot (NYSE:HUBS) in a report published on Thursday morning,Benzinga reports. Royal Bank Of Canada currently has a $400.00 price target on the software maker’s stock.

A number of other equities analysts have also issued reports on the stock. JPMorgan Chase & Co. dropped their target price on shares of HubSpot from $650.00 to $530.00 and set an “overweight” rating on the stock in a research report on Thursday, February 12th. Sanford C. Bernstein reaffirmed an “outperform” rating on shares of HubSpot in a research report on Thursday, February 12th. BMO Capital Markets dropped their target price on shares of HubSpot from $385.00 to $285.00 and set an “outperform” rating on the stock in a research report on Thursday, February 12th. Citigroup reaffirmed a “buy” rating on shares of HubSpot in a research report on Friday, April 10th. Finally, Cantor Fitzgerald boosted their target price on shares of HubSpot from $280.00 to $325.00 and gave the stock an “overweight” rating in a research report on Tuesday, March 3rd. Twenty-seven analysts have rated the stock with a Buy rating, two have assigned a Hold rating and one has given a Sell rating to the company. According to data from MarketBeat, the stock currently has an average rating of “Moderate Buy” and a consensus target price of $422.31.

HubSpot Stock Up 1.9%

Shares of HUBS stock opened at $222.85 on Thursday. HubSpot has a 12 month low of $187.45 and a 12 month high of $682.57. The business’s 50 day moving average is $244.84 and its two-hundred day moving average is $340.19. The company has a market cap of $11.75 billion, a PE ratio of 256.15, a price-to-earnings-growth ratio of 3.02 and a beta of 1.44.

HubSpot (NYSE:HUBS) last announced its quarterly earnings results on Wednesday, February 11th. The software maker reported $3.09 EPS for the quarter, beating the consensus estimate of $2.99 by $0.10. HubSpot had a return on equity of 3.64% and a net margin of 1.47%.The company had revenue of $846.75 million for the quarter, compared to the consensus estimate of $830.65 million. During the same quarter last year, the company posted $2.32 earnings per share. The company’s revenue for the quarter was up 20.4% compared to the same quarter last year. As a group, equities analysts expect that HubSpot will post 1.01 EPS for the current fiscal year.

Insider Buying and Selling at HubSpot

In other news, insider Erika Ashley Fisher sold 841 shares of the business’s stock in a transaction on Wednesday, February 4th. The shares were sold at an average price of $238.01, for a total value of $200,166.41. Following the sale, the insider owned 10,119 shares in the company, valued at approximately $2,408,423.19. The trade was a 7.67% decrease in their position. The sale was disclosed in a document filed with the Securities & Exchange Commission, which is accessible through this link. Also, Director Brian Halligan sold 8,500 shares of the business’s stock in a transaction on Tuesday, March 17th. The shares were sold at an average price of $262.75, for a total transaction of $2,233,375.00. Following the completion of the sale, the director owned 370,558 shares in the company, valued at $97,364,114.50. This represents a 2.24% decrease in their position. Additional details regarding this sale are available in the official SEC disclosure. Insiders sold a total of 26,691 shares of company stock worth $7,250,662 in the last 90 days. 4.00% of the stock is owned by corporate insiders.

Institutional Investors Weigh In On HubSpot

Several institutional investors and hedge funds have recently made changes to their positions in HUBS. Strategic Advocates LLC bought a new position in shares of HubSpot in the third quarter valued at about $25,000. Turning Point Benefit Group Inc. bought a new position in shares of HubSpot in the third quarter valued at about $25,000. Exane Asset Management bought a new position in shares of HubSpot in the third quarter valued at about $30,000. Rakuten Securities Inc. raised its holdings in shares of HubSpot by 783.3% in the second quarter. Rakuten Securities Inc. now owns 53 shares of the software maker’s stock valued at $30,000 after buying an additional 47 shares during the last quarter. Finally, Westside Investment Management Inc. raised its holdings in shares of HubSpot by 80.5% in the third quarter. Westside Investment Management Inc. now owns 74 shares of the software maker’s stock valued at $33,000 after buying an additional 33 shares during the last quarter. Institutional investors and hedge funds own 90.39% of the company’s stock.

Key HubSpot News

Here are the key news stories impacting HubSpot this week:

• Positive Sentiment: Royal Bank of Canada reaffirmed an “outperform” rating and a $400 price target on HUBS, signaling strong analyst conviction and a large implied upside versus the current level. This can attract buyers and support the rally. Read More.
• Positive Sentiment: HubSpot announced a native Reddit integration (beta) to pull social conversations into marketing workflows — a capability that can improve campaign relevance, expand data sources for marketers and increase product stickiness. Read More.
• Positive Sentiment: Broad Spring 2026 product push (AEO, AI agents, Smart Deal Progression and 100+ updates) highlights HubSpot’s AI roadmap and enterprise feature expansion — this supports growth narrative and cross-sell into larger accounts. Read More.
• Positive Sentiment: Partner ecosystem strengthening: Meticulosity reached HubSpot Diamond Solutions Partner status (top ~3%), underlining channel momentum and partner-led customer acquisition potential. Read More.
• Neutral Sentiment: Macro-driven “risk-on” sentiment (reports tying software rallies to easing geopolitical risk) helped software names broadly — a tailwind for HUBS but not company-specific fundamental news. Read More.
• Neutral Sentiment: Investor-oriented deep dives and transcripts (Seeking Alpha) reiterate HubSpot’s 2026 strategy and AI initiatives — useful for conviction but mostly confirmatory rather than news-driving. Read More.
• Negative Sentiment: Zacks downgraded HUBS from “strong-buy” to “hold,” which could add selling pressure for more cautious investors and partially offset positive analyst/release momentum. Read More.

HubSpot Company Profile

HubSpot, Inc is a software company that develops a cloud-based customer relationship management (CRM) platform designed to help organizations attract, engage and delight customers. Its primary business activities center on providing integrated marketing, sales and customer service tools that support inbound marketing strategies, content management, lead nurturing, sales automation and customer support workflows.

The company’s product suite is organized around modular “hubs” built on a central CRM: Marketing Hub, Sales Hub, Service Hub, CMS Hub and Operations Hub.