ITV (OTCMKTS:ITVPY – Get Free Report) and Bilibili (NASDAQ:BILI – Get Free Report) are both consumer discretionary companies, but which is the superior investment? We will contrast the two businesses based on the strength of their risk, institutional ownership, analyst recommendations, earnings, profitability, valuation and dividends.
Valuation and Earnings
This table compares ITV and Bilibili”s top-line revenue, earnings per share (EPS) and valuation.
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| ITV | $4.63 billion | 0.88 | $290.11 million | N/A | N/A |
| Bilibili | $4.34 billion | 2.41 | $166.02 million | $0.38 | 66.45 |
Volatility and Risk
ITV has a beta of 0.8, indicating that its stock price is 20% less volatile than the S&P 500. Comparatively, Bilibili has a beta of 0.87, indicating that its stock price is 13% less volatile than the S&P 500.
Analyst Recommendations
This is a summary of current ratings and target prices for ITV and Bilibili, as provided by MarketBeat.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| ITV | 0 | 1 | 0 | 1 | 3.00 |
| Bilibili | 0 | 1 | 9 | 0 | 2.90 |
Bilibili has a consensus target price of $30.55, suggesting a potential upside of 21.00%. Given Bilibili’s higher probable upside, analysts plainly believe Bilibili is more favorable than ITV.
Profitability
This table compares ITV and Bilibili’s net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| ITV | N/A | N/A | N/A |
| Bilibili | 3.96% | 9.78% | 3.76% |
Insider and Institutional Ownership
51.4% of ITV shares are owned by institutional investors. Comparatively, 16.1% of Bilibili shares are owned by institutional investors. 0.1% of ITV shares are owned by company insiders. Comparatively, 22.2% of Bilibili shares are owned by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock is poised for long-term growth.
Summary
Bilibili beats ITV on 8 of the 13 factors compared between the two stocks.
About ITV
ITV plc, an integrated production, broadcasting, and streaming company, which creates, owns, and distributes content on various platforms worldwide. It operates through ITV Studios and Media & Entertainment segments. The ITV Studios segment creates and produces programs and formats that include sports, drama, entertainment, factual, and news for its own channels and other broadcasters. The segment also operates as an unscripted independent producer of content in the United States; and produces content for local broadcasters and international OTT platforms in Canada, Australia, Germany, France, Italy, Spain, the Netherlands, Sweden, Norway, Finland, and Denmark. In addition, this segment engages in licensing its finished programmes, formats, and third-party content internationally, as well as finances productions. The Media & Entertainment segment broadcasts and streams various contents on its family of free-to-air TV channels; and offers television advertising services. The company also delivers content through linear television broadcasting, as well as on the ITV Hub, BritBox UK, ITVX, catch up services on pay platforms, and through direct content deals. In addition, this segment offers online advertising, HD digital channel on pay platform, and ITV Premium subscription services. The company was founded in 1955 is based in London, the United Kingdom.
About Bilibili
Bilibili Inc. provides online entertainment services for the young generations in the People's Republic of China. It offers a range of digital content, including professional user generated videos, mobile games, and value-added services, such as live broadcasting, occupationally generated videos, audio drama on Maoer, and comics on Bilibili Comic. The company also provides advertising services; and IP derivatives and other services. In addition, it engages in the business and technology development activities; e-commerce business; and video, comics, and game distribution activities. Bilibili Inc. was founded in 2009 and is headquartered in Shanghai, the People's Republic of China.
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