Comparing ADT (NYSE:ADT) and Senstar Technologies (NASDAQ:SNT)

ADT (NYSE:ADT) and Senstar Technologies (NASDAQ:SNT) are both industrials companies, but which is the better investment? We will compare the two companies based on the strength of their analyst recommendations, valuation, dividends, profitability, earnings, institutional ownership and risk.

Profitability

This table compares ADT and Senstar Technologies’ net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
ADT	11.60%	19.16%	4.43%
Senstar Technologies	12.83%	12.02%	9.18%

Risk & Volatility

ADT has a beta of 1.04, meaning that its stock price is 4% more volatile than the S&P 500. Comparatively, Senstar Technologies has a beta of 3.03, meaning that its stock price is 203% more volatile than the S&P 500.

Valuation and Earnings

This table compares ADT and Senstar Technologies”s revenue, earnings per share (EPS) and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
ADT	$5.13 billion	1.16	$595.95 million	$0.66	11.01
Senstar Technologies	$35.75 million	1.91	$2.64 million	$0.20	14.65

ADT has higher revenue and earnings than Senstar Technologies. ADT is trading at a lower price-to-earnings ratio than Senstar Technologies, indicating that it is currently the more affordable of the two stocks.

Analyst Recommendations

This is a summary of current ratings and recommmendations for ADT and Senstar Technologies, as reported by MarketBeat.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
ADT	1	4	2	0	2.14
Senstar Technologies	0	1	0	0	2.00

ADT presently has a consensus price target of $8.38, indicating a potential upside of 15.35%. Given ADT’s stronger consensus rating and higher probable upside, equities research analysts clearly believe ADT is more favorable than Senstar Technologies.

Institutional & Insider Ownership

87.2% of ADT shares are held by institutional investors. Comparatively, 20.8% of Senstar Technologies shares are held by institutional investors. 2.7% of ADT shares are held by insiders. Comparatively, 24.4% of Senstar Technologies shares are held by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company will outperform the market over the long term.

Summary

ADT beats Senstar Technologies on 8 of the 14 factors compared between the two stocks.

About ADT

ADT Inc. provides security, interactive, and smart home solutions to residential and small business customers in the United States. It operates through two segments, Consumer and Small Business, and Solar. The company provides burglar and life safety alarms, smart security cameras, smart home automation systems, and video surveillance systems. It primarily offers security designed to detect intrusion, control access, sense movement, smoke, fire, carbon monoxide, flooding, temperature, and other environmental conditions and hazards; and address personal medical emergencies, such as injuries or unanticipated falls. The company also provides automation and smart home solutions that allow customers to use their smart phones, smart phone application, or touchscreen panels in their homes to arm and disarm their security systems; record and view real-time video; and creates customized and automated schedules for connected devices; programs systems to react to defined events; integrates system with third-party connected devices, such as cameras, lights, thermostats, appliances, and garage doors, as well as offers monitoring and maintenance services. In addition, the company offers energy storage solutions, energy efficiency upgrades, and roofing services. It offers its products under the ADT, ADT Pulse, ADT+, and ADT Commercial brand names. The company was formerly known as Prime Security Services Parent, Inc. and changed its name to ADT Inc. in September 2017. ADT Inc. was founded in 1874 and is headquartered in Boca Raton, Florida.

About Senstar Technologies

Senstar Technologies Corporation provides physical, video, and access control security products and solutions worldwide. It offers solutions for critical sites, which leverage its portfolio of perimeter intrusion detection systems, and video management software with intelligent video analytics security solutions, as well as access control products and technologies. The company's solutions and products are optimized for perimeter, outdoor, and general security applications. Its portfolio of critical infrastructure protection and site protection technologies includes various smart barriers and fences, fence mounted sensors, virtual gates, buried and concealed detection systems, and sensors for sub-surface intrusion, such as to secure pipelines, as well as video analytics software and video management systems. Senstar Technologies Corporation was incorporated in 1984 and is based in Ottawa, Canada.