Baosheng Media Group (NASDAQ:BAOS) and System1 (NYSE:SST) Head-To-Head Survey

System1 (NYSE:SST) and Baosheng Media Group (NASDAQ:BAOS) are both small-cap business services companies, but which is the better business? We will contrast the two businesses based on the strength of their analyst recommendations, earnings, dividends, valuation, institutional ownership, profitability and risk.

Risk & Volatility

System1 has a beta of 1.56, suggesting that its stock price is 56% more volatile than the S&P 500. Comparatively, Baosheng Media Group has a beta of 1.53, suggesting that its stock price is 53% more volatile than the S&P 500.

Analyst Ratings

This is a summary of current ratings for System1 and Baosheng Media Group, as provided by MarketBeat.com.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
System1	1	0	1	0	2.00
Baosheng Media Group	1	0	0	0	1.00

System1 currently has a consensus price target of $10.00, indicating a potential upside of 370.81%. Given System1’s stronger consensus rating and higher probable upside, equities research analysts plainly believe System1 is more favorable than Baosheng Media Group.

Institutional and Insider Ownership

87.5% of System1 shares are owned by institutional investors. Comparatively, 6.3% of Baosheng Media Group shares are owned by institutional investors. 13.2% of System1 shares are owned by company insiders. Comparatively, 22.6% of Baosheng Media Group shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company is poised for long-term growth.

Earnings and Valuation

This table compares System1 and Baosheng Media Group”s top-line revenue, earnings per share and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
System1	$266.13 million	0.08	-$65.35 million	($8.28)	-0.26
Baosheng Media Group	$620,000.00	6.64	-$26.87 million	N/A	N/A

Baosheng Media Group has lower revenue, but higher earnings than System1.

Profitability

This table compares System1 and Baosheng Media Group’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
System1	-24.55%	-163.44%	-17.23%
Baosheng Media Group	N/A	N/A	N/A

About System1

System1, Inc. provides omnichannel customer acquisition platform services through its proprietary responsive acquisition marketing platform in the United States, the United Kingdom, Canada, the Netherlands, and internationally. It operates through two segments: Owned and Operated Advertising, and Partner Network. The company engages in the provision of acquiring traffic to its owned and operated websites, as well as revenue-sharing arrangements and related services. It also operates MapQuest, a web-based navigation service that delivers turn-by-turn direction services to users; Info.com, a metasearch engine that consumers can use to search for relevant information; HowStuffWorks, a commercial website focused on helping people solve problems in their daily lives by using various types of digital media to easily breakdown and explain complex concepts, topics, terminology and mechanisms; Startpage, a private search engine that allows users to browse and search the Internet in complete privacy; and CouponFollow for coupon destinations for online shoppers, as well as ActiveBeat and Infospace. In addition, the company provides antivirus software solutions, which offers customers a single packaged solution that provides protection and reporting to the end users. The company is based in Los Angeles, California.

About Baosheng Media Group

Baosheng Media Group Holdings Limited operates as an online marketing solution provider in the People's Republic of China. It connects advertisers, online media, and helping advertisers to manage their online marketing activities in various ways, including advising on advertising strategies, budget, and choice of advertising channels; procures ad inventory; offers ad optimization services; and administrates and fine-tunes the ad placement process. The company also serves media businesses in various ways, including identifying advertisers to buy their ad inventory; facilitating payment arrangements with advertisers; assisting advertisers in handling ad deployment logistics with media; and engaging in other marketing and promotion activities aimed at educating and inducing advertisers to use online advertising. Its advertising services comprise search engine marketing (SEM) services, such as the deployment of ranked search ads and other display search ads offered by search engine operators; and non-SEM services consisting of social media marketing, in-feed advertising, and mobile app advertising through deploying ads on media, such as social media platforms, short-video platforms, news portals, and mobile apps. The company was incorporated in 2014 and is headquartered in Beijing, the People's Republic of China.