Insider Buying: Baozun (NASDAQ:BZUN) CEO Buys $49,700.00 in Stock

Baozun Inc. (NASDAQ:BZUN) CEO Wenbin Qiu acquired 17,500 shares of the firm’s stock in a transaction on Thursday, April 16th. The shares were bought at an average cost of $2.84 per share, with a total value of $49,700.00. Following the completion of the acquisition, the chief executive officer directly owned 1,417,872 shares in the company, valued at approximately $4,026,756.48. This represents a 1.25% increase in their position. The purchase was disclosed in a legal filing with the SEC, which is accessible through this hyperlink.

Wenbin Qiu also recently made the following trade(s):

• On Wednesday, April 15th, Wenbin Qiu acquired 11,000 shares of Baozun stock. The shares were bought at an average cost of $2.71 per share, with a total value of $29,810.00.
• On Tuesday, April 14th, Wenbin Qiu acquired 11,500 shares of Baozun stock. The shares were bought at an average cost of $2.63 per share, with a total value of $30,245.00.
• On Monday, April 13th, Wenbin Qiu acquired 12,100 shares of Baozun stock. The shares were bought at an average cost of $2.48 per share, with a total value of $30,008.00.
• On Friday, April 10th, Wenbin Qiu acquired 12,400 shares of Baozun stock. The shares were bought at an average cost of $2.43 per share, with a total value of $30,132.00.
• On Thursday, April 9th, Wenbin Qiu acquired 11,650 shares of Baozun stock. The shares were bought at an average cost of $2.58 per share, with a total value of $30,057.00.
• On Wednesday, April 8th, Wenbin Qiu acquired 11,600 shares of Baozun stock. The shares were bought at an average cost of $2.58 per share, with a total value of $29,928.00.
• On Tuesday, April 7th, Wenbin Qiu acquired 12,000 shares of Baozun stock. The shares were bought at an average cost of $2.51 per share, with a total value of $30,120.00.

Baozun Stock Performance

Shares of BZUN opened at $3.14 on Monday. The stock has a 50 day moving average price of $2.50 and a two-hundred day moving average price of $2.84. The firm has a market capitalization of $181.66 million, a P/E ratio of -5.41 and a beta of 0.40. Baozun Inc. has a 52 week low of $2.07 and a 52 week high of $4.88.

Hedge Funds Weigh In On Baozun

Several institutional investors have recently modified their holdings of BZUN. Jane Street Group LLC bought a new position in shares of Baozun in the second quarter valued at approximately $40,000. Quadrature Capital Ltd bought a new position in shares of Baozun in the fourth quarter valued at approximately $51,000. Russell Investments Group Ltd. purchased a new position in Baozun in the third quarter valued at approximately $64,000. BNP Paribas Financial Markets lifted its stake in Baozun by 51.8% in the second quarter. BNP Paribas Financial Markets now owns 31,043 shares of the technology company’s stock valued at $78,000 after purchasing an additional 10,594 shares during the last quarter. Finally, Mackenzie Financial Corp purchased a new position in Baozun in the third quarter valued at approximately $102,000. 47.29% of the stock is owned by institutional investors.

Analyst Upgrades and Downgrades

Several equities analysts have recently issued reports on BZUN shares. Weiss Ratings reaffirmed a “sell (d-)” rating on shares of Baozun in a report on Wednesday, January 21st. Zacks Research raised Baozun to a “hold” rating in a report on Wednesday, February 18th. One equities research analyst has rated the stock with a Hold rating and one has assigned a Sell rating to the stock. Based on data from MarketBeat.com, Baozun has a consensus rating of “Reduce”.

About Baozun

Baozun Inc is a leading pure-play e-commerce solutions provider based in Shanghai, China. The company specializes in helping global and domestic brands establish and manage their online stores across major Chinese platforms, including Tmall, JD.com, and WeChat. By offering a one-stop service model, Baozun enables brand owners to outsource the complexities of digital retail operations and focus on product development and customer engagement.

The company’s suite of services encompasses store design and setup, digital marketing and promotion, technology integration, order fulfillment, warehousing and logistics, customer care, and data analytics.