Luma Capital S.A. SPF Invests $628,000 in Alphabet Inc. $GOOG

Luma Capital S.A. SPF purchased a new position in shares of Alphabet Inc. (NASDAQ:GOOG) in the 4th quarter, according to the company in its most recent 13F filing with the Securities & Exchange Commission. The institutional investor purchased 2,000 shares of the information services provider’s stock, valued at approximately $628,000. Alphabet comprises about 0.6% of Luma Capital S.A. SPF’s portfolio, making the stock its 11th largest position.

Other institutional investors have also modified their holdings of the company. Imprint Wealth LLC bought a new position in shares of Alphabet during the third quarter worth about $31,000. Manning & Napier Advisors LLC bought a new position in shares of Alphabet during the third quarter worth about $32,000. Tripletail Wealth Management LLC bought a new position in shares of Alphabet during the third quarter worth about $40,000. Bay Harbor Wealth Management LLC grew its position in shares of Alphabet by 56.8% during the third quarter. Bay Harbor Wealth Management LLC now owns 218 shares of the information services provider’s stock worth $53,000 after acquiring an additional 79 shares during the last quarter. Finally, Lynch Asset Management Inc. bought a new position in shares of Alphabet during the third quarter worth about $61,000. Institutional investors own 27.26% of the company’s stock.

Insider Activity at Alphabet

In other news, Director John L. Hennessy sold 1,050 shares of the firm’s stock in a transaction dated Monday, March 16th. The shares were sold at an average price of $303.41, for a total transaction of $318,580.50. Following the completion of the transaction, the director owned 4,631 shares in the company, valued at approximately $1,405,091.71. This trade represents a 18.48% decrease in their position. The transaction was disclosed in a document filed with the SEC, which is accessible through this link. Also, major shareholder 2017 Gp L.L.C. Gv sold 1,845,308 shares of the firm’s stock in a transaction dated Friday, January 30th. The shares were sold at an average price of $19.00, for a total transaction of $35,060,852.00. Additional details regarding this sale are available in the official SEC disclosure. In the last 90 days, insiders have sold 2,068,744 shares of company stock worth $104,505,914. Company insiders own 12.99% of the company’s stock.

Alphabet Stock Performance

Shares of GOOG opened at $339.40 on Monday. The firm has a 50-day moving average price of $305.98 and a 200 day moving average price of $302.30. The firm has a market capitalization of $4.11 trillion, a PE ratio of 31.40, a P/E/G ratio of 2.09 and a beta of 1.13. The company has a quick ratio of 2.01, a current ratio of 2.01 and a debt-to-equity ratio of 0.11. Alphabet Inc. has a 52-week low of $148.40 and a 52-week high of $350.15.

Alphabet (NASDAQ:GOOG) last announced its earnings results on Thursday, February 5th. The information services provider reported $2.82 earnings per share (EPS) for the quarter, beating analysts’ consensus estimates of $2.59 by $0.23. Alphabet had a net margin of 32.81% and a return on equity of 35.01%. The firm had revenue of $113.83 billion during the quarter, compared to analyst estimates of $111.24 billion. During the same quarter in the prior year, the firm posted $2.15 EPS. Alphabet’s revenue was up 18.0% compared to the same quarter last year. On average, sell-side analysts anticipate that Alphabet Inc. will post 8.89 earnings per share for the current fiscal year.

Alphabet Dividend Announcement

The firm also recently disclosed a quarterly dividend, which was paid on Monday, March 16th. Stockholders of record on Monday, March 9th were given a dividend of $0.21 per share. The ex-dividend date was Monday, March 9th. This represents a $0.84 annualized dividend and a dividend yield of 0.2%. Alphabet’s dividend payout ratio (DPR) is 7.77%.

More Alphabet News

Here are the key news stories impacting Alphabet this week:

• Positive Sentiment: Reports say Google is in talks with the U.S. Department of Defense to allow its Gemini models to be used in classified settings — a potential large, high‑visibility contract that would expand Alphabet’s government AI footprint and validate Gemini for sensitive enterprise use. Google, Pentagon discuss classified AI deal, the Information reports
• Positive Sentiment: QuiverQuant flags a large institutional buying update: SG Americas reportedly added ~9.8M GOOGL shares in its 13F — a sign of meaningful institutional demand. Fund Update: SG Americas Securities, LLC Just Disclosed New Holdings
• Positive Sentiment: Alphabet signed a long‑term energy supply deal (NiSource) to power a large Indiana data center — reduces power risk for hyperscale operations and supports cloud/AI capacity growth. NiSource signs long-term power deal with Alphabet, expands Amazon agreement
• Positive Sentiment: Product momentum: Google announced personalized image generation tied to Gemini and new features (Nano Banana) — tangible AI product rollouts that support user engagement and future monetization paths. Google will let users connect their photos to the Gemini chatbot and Nano Banana
• Positive Sentiment: Strategic partnerships (e.g., Thoma Bravo) and analyst/upside coverage highlight enterprise AI/Cyber expansion — supports longer‑term revenue diversification beyond ads. Alphabet Faces Legal Pressures While Pursuing Enterprise AI Growth Potential
• Neutral Sentiment: Several bullish analyst and retail pieces reiterate Alphabet as a top long‑term growth/AI pick — helpful for sentiment but largely opinion‑driven. Why Alphabet (GOOGL) is a Top Growth Stock for the Long-Term
• Neutral Sentiment: Price forecasts from ML models and ranking lists (Finbold, Motley Fool) are circulating — they draw attention but are speculative and not a primary driver of fundamentals. Machine learning algorithm predicts Google stock price on April 30, 2026
• Negative Sentiment: The EU’s Digital Markets Act proposals would force Google to share detailed search/ranking/click data with rivals — a material regulatory risk that could weaken search defensibility and ad targeting advantages. Google should allow third-party search engines access to data, EU says
• Negative Sentiment: Alphabet is guiding toward higher AI capex for 2026 (data center, custom silicon, energy costs) — analysts warn this could compress margins and free cash flow in the near term. Alphabet Shares Rise 7% YTD: Buy, Sell, or Hold the GOOGL Stock?
• Negative Sentiment: Ongoing legal and antitrust pressures (Android/App distribution suits, advertiser arbitration) and some asset managers trimming positions add regulatory/legal downside and selling signals. Alphabet Faces Legal Pressures While Pursuing Enterprise AI Growth Potential

Analyst Ratings Changes

A number of equities analysts recently issued reports on GOOG shares. Weiss Ratings reiterated a “buy (b)” rating on shares of Alphabet in a research report on Wednesday, January 21st. Wedbush reiterated an “outperform” rating and issued a $370.00 target price on shares of Alphabet in a research report on Thursday, February 5th. BMO Capital Markets reiterated an “outperform” rating and issued a $400.00 target price on shares of Alphabet in a research report on Thursday, February 5th. Royal Bank Of Canada reiterated an “outperform” rating and issued a $375.00 target price on shares of Alphabet in a research report on Thursday, January 15th. Finally, TD Cowen reiterated a “buy” rating and issued a $375.00 target price (up from $365.00) on shares of Alphabet in a research report on Thursday. Eight investment analysts have rated the stock with a Strong Buy rating, thirty have given a Buy rating and three have given a Hold rating to the company’s stock. Based on data from MarketBeat.com, the stock currently has a consensus rating of “Buy” and a consensus target price of $346.03.

Alphabet Company Profile

Alphabet Inc (NASDAQ: GOOG) is a multinational technology holding company headquartered in Mountain View, California. Formed in 2015 through a corporate restructuring of Google, Alphabet serves as the parent to Google LLC and a portfolio of businesses collectively known as “Other Bets.” Google was originally founded in 1998 by Larry Page and Sergey Brin; Alphabet is led by CEO Sundar Pichai, who oversees Google and the broader company while the founders remain prominent shareholders and influential figures in the company’s history.

Alphabet’s core business centers on internet search and advertising, with Google Search and the company’s ad platforms (including Google Ads and AdSense) generating the majority of revenue by connecting advertisers with consumers worldwide.