Reviewing ON (NYSE:ONON) and Asos Pls (OTCMKTS:ASOMY)

ON (NYSE:ONON) and Asos Pls (OTCMKTS:ASOMY) are both retail/wholesale companies, but which is the superior stock? We will contrast the two companies based on the strength of their risk, earnings, analyst recommendations, dividends, valuation, institutional ownership and profitability.

Earnings & Valuation

This table compares ON and Asos Pls”s revenue, earnings per share and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
ON	$3.64 billion	6.48	$245.87 million	$0.72	51.30
Asos Pls	$3.23 billion	0.10	-$388.99 million	N/A	N/A

ON has higher revenue and earnings than Asos Pls.

Insider and Institutional Ownership

36.4% of ON shares are held by institutional investors. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company is poised for long-term growth.

Profitability

This table compares ON and Asos Pls’ net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
ON	6.59%	13.25%	7.56%
Asos Pls	N/A	N/A	N/A

Volatility and Risk

ON has a beta of 2.23, indicating that its share price is 123% more volatile than the S&P 500. Comparatively, Asos Pls has a beta of 2.28, indicating that its share price is 128% more volatile than the S&P 500.

Analyst Recommendations

This is a summary of recent ratings and recommmendations for ON and Asos Pls, as reported by MarketBeat.com.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
ON	2	3	18	1	2.75
Asos Pls	0	0	0	2	4.00

ON presently has a consensus price target of $58.62, suggesting a potential upside of 58.71%. Given ON’s higher probable upside, analysts clearly believe ON is more favorable than Asos Pls.

Summary

ON beats Asos Pls on 9 of the 12 factors compared between the two stocks.

About ON

On Holding AG engages in the development and distribution of sports products such as footwear, apparel, and accessories for high-performance running, outdoor, all-day activities, and tennis. It sells its products worldwide through independent retailers and global distributors, its own online presence, and its own stores. The company was founded by David Allemann, Olivier Bernhard, and Caspar Coppetti in January 2010 and is headquartered in Zurich, Switzerland.

About Asos Pls

ASOS Plc operates as an online fashion retailer in the United Kingdom, the United States, Australia, France, Germany, Spain, Italy, Sweden, the Netherlands, Denmark, Poland, and internationally. It offers womenswear and menswear products. The company sells its products under the ASOS Design, ASOS Edition, ASOS Luxe, ASOS 4505, Collusion, Reclaimed Vintage, Topshop, Topman, Miss Selfridge, HIIT, AsYou, Dark Future, UNRVLLD/SPPLY, Crooked Tongues, Daysocial, Actual, and Weekend Collective brands, as well as through third-party brands. It is also involved in the employer of marketing staff and payment processing businesses, as well as acts as a vehicle for issue of convertible bonds. ASOS Plc was incorporated in 2000 and is headquartered in London, the United Kingdom.