DS Healthcare Group (OTCMKTS:DSKX) & Shiseido (OTCMKTS:SSDOY) Critical Review

Shiseido (OTCMKTS:SSDOY) and DS Healthcare Group (OTCMKTS:DSKX) are both consumer staples companies, but which is the superior investment? We will contrast the two companies based on the strength of their analyst recommendations, risk, valuation, earnings, profitability, institutional ownership and dividends.

Profitability

This table compares Shiseido and DS Healthcare Group’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
Shiseido	-4.27%	0.97%	0.48%
DS Healthcare Group	N/A	N/A	N/A

Analyst Recommendations

This is a breakdown of recent ratings and recommmendations for Shiseido and DS Healthcare Group, as reported by MarketBeat.com.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Shiseido	0	2	1	1	2.75
DS Healthcare Group	0	0	0	0	0.00

Earnings and Valuation

This table compares Shiseido and DS Healthcare Group”s gross revenue, earnings per share and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Shiseido	$6.49 billion	1.25	-$272.55 million	($0.70)	-29.07
DS Healthcare Group	N/A	N/A	N/A	N/A	N/A

DS Healthcare Group has lower revenue, but higher earnings than Shiseido.

Institutional and Insider Ownership

0.0% of Shiseido shares are held by institutional investors. 19.4% of DS Healthcare Group shares are held by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock is poised for long-term growth.

Summary

Shiseido beats DS Healthcare Group on 7 of the 9 factors compared between the two stocks.

About Shiseido

Shiseido Company, Limited engages in the production and sale of cosmetics in Japan and internationally. The company offers fragrances; and skincare and makeup products. It also engages in the restaurant and food, and retail businesses; and operates beauty salons. In addition, the company operates and supports SABFA, a professional hair makeup training school. Further, it offers childcare facilities. The company sells its products through department, specialized cosmetic, drug, and general merchandise stores. Shiseido Company, Limited was founded in 1872 and is headquartered in Tokyo, Japan.

About DS Healthcare Group

DS Healthcare Group, Inc. is a personal-care, product development and marketing company. The company develops and markets proprietary branded personal care products that address thinning hair conditions, skin care and other personal care needs. It research, develops and formulates its own products, consistent with its mission to provide products that make a meaningful difference in the lives of its customers. The company was founded on January 26, 2007 and is headquartered in Pompano Beach, FL.