Zebra Technologies (NASDAQ:ZBRA) Given New $256.00 Price Target at Truist Financial

Zebra Technologies (NASDAQ:ZBRA) had its target price trimmed by Truist Financial from $294.00 to $256.00 in a research note published on Monday, MarketBeat.com reports. The brokerage currently has a hold rating on the industrial products company’s stock.

ZBRA has been the subject of several other reports. Needham & Company LLC reiterated a “buy” rating and issued a $345.00 price objective on shares of Zebra Technologies in a research report on Friday, February 13th. Morgan Stanley set a $323.00 price target on Zebra Technologies in a report on Thursday, February 12th. UBS Group reissued a “buy” rating and set a $335.00 price objective on shares of Zebra Technologies in a research report on Friday, February 13th. Robert W. Baird reduced their price objective on shares of Zebra Technologies from $350.00 to $300.00 and set an “outperform” rating on the stock in a report on Monday, March 30th. Finally, Barclays decreased their target price on shares of Zebra Technologies from $351.00 to $330.00 and set an “overweight” rating on the stock in a research report on Friday, February 13th. One equities research analyst has rated the stock with a Strong Buy rating, five have issued a Buy rating and five have assigned a Hold rating to the stock. Based on data from MarketBeat, Zebra Technologies has an average rating of “Moderate Buy” and an average target price of $321.38.

Zebra Technologies Price Performance

Shares of ZBRA stock opened at $237.30 on Monday. The company has a debt-to-equity ratio of 0.66, a current ratio of 0.97 and a quick ratio of 0.58. The company has a market capitalization of $11.67 billion, a PE ratio of 29.05 and a beta of 1.65. The firm’s 50-day moving average is $224.65 and its two-hundred day moving average is $247.87. Zebra Technologies has a 12 month low of $199.05 and a 12 month high of $352.66.

Zebra Technologies (NASDAQ:ZBRA) last posted its quarterly earnings results on Thursday, February 12th. The industrial products company reported $4.33 earnings per share for the quarter, missing the consensus estimate of $4.34 by ($0.01). The firm had revenue of $1.48 billion during the quarter, compared to analysts’ expectations of $1.47 billion. Zebra Technologies had a net margin of 7.76% and a return on equity of 18.09%. The business’s quarterly revenue was up 10.6% on a year-over-year basis. During the same period last year, the company earned $4.00 EPS. Zebra Technologies has set its Q1 2026 guidance at 4.050-4.350 EPS and its FY 2026 guidance at 17.700-18.300 EPS. Analysts predict that Zebra Technologies will post 15.05 earnings per share for the current year.

Insider Transactions at Zebra Technologies

In other Zebra Technologies news, insider Cristen L. Kogl sold 145 shares of the stock in a transaction dated Thursday, March 5th. The stock was sold at an average price of $235.71, for a total value of $34,177.95. Following the sale, the insider owned 23,687 shares of the company’s stock, valued at $5,583,262.77. This trade represents a 0.61% decrease in their position. The transaction was disclosed in a document filed with the Securities & Exchange Commission, which is available at this link. 0.91% of the stock is owned by corporate insiders.

Institutional Trading of Zebra Technologies

A number of large investors have recently made changes to their positions in ZBRA. Norway Savings Bank lifted its stake in Zebra Technologies by 11.6% in the first quarter. Norway Savings Bank now owns 4,977 shares of the industrial products company’s stock worth $1,041,000 after acquiring an additional 517 shares during the last quarter. Blue Trust Inc. increased its position in shares of Zebra Technologies by 477.2% in the 1st quarter. Blue Trust Inc. now owns 583 shares of the industrial products company’s stock valued at $122,000 after purchasing an additional 482 shares during the last quarter. OP Asset Management Ltd purchased a new stake in shares of Zebra Technologies in the 1st quarter valued at approximately $1,022,000. Assenagon Asset Management S.A. raised its holdings in shares of Zebra Technologies by 13.3% in the 1st quarter. Assenagon Asset Management S.A. now owns 55,329 shares of the industrial products company’s stock valued at $11,568,000 after purchasing an additional 6,507 shares in the last quarter. Finally, Steph & Co. lifted its position in shares of Zebra Technologies by 123.8% during the 1st quarter. Steph & Co. now owns 423 shares of the industrial products company’s stock worth $88,000 after purchasing an additional 234 shares during the last quarter. 91.03% of the stock is currently owned by hedge funds and other institutional investors.

About Zebra Technologies

Zebra Technologies Corporation is a global technology company specializing in marking, tracking and computer printing solutions. The company produces a wide range of hardware and software products designed to enable real-time visibility of assets, inventory and personnel across diverse industries. Its offerings help businesses automate data capture and streamline operations in environments such as retail, healthcare, manufacturing, transportation and logistics.

The company’s product portfolio includes barcode and RFID printers, mobile computing devices, barcode scanners, RFID readers and related supplies such as labels and tags.