Cantor Fitzgerald Issues Positive Forecast for eBay (NASDAQ:EBAY) Stock Price

eBay (NASDAQ:EBAY) had its price objective increased by Cantor Fitzgerald from $90.00 to $100.00 in a research note issued to investors on Tuesday, MarketBeat.com reports. The firm currently has a neutral rating on the e-commerce company’s stock.

Several other brokerages have also weighed in on EBAY. Piper Sandler reiterated an “overweight” rating and set a $105.00 target price (up from $98.00) on shares of eBay in a research report on Thursday, February 19th. Jefferies Financial Group dropped their price target on shares of eBay from $65.00 to $60.00 and set an “underperform” rating for the company in a research report on Monday, February 23rd. Deutsche Bank Aktiengesellschaft raised their price target on shares of eBay from $100.00 to $118.00 and gave the stock a “buy” rating in a research note on Monday, February 23rd. Robert W. Baird lifted their price objective on eBay from $100.00 to $105.00 and gave the company an “outperform” rating in a report on Thursday, February 19th. Finally, Citigroup upped their price objective on eBay from $107.00 to $114.00 and gave the company a “buy” rating in a research note on Friday, March 6th. Fourteen research analysts have rated the stock with a Buy rating, nineteen have issued a Hold rating and one has given a Sell rating to the stock. According to data from MarketBeat, eBay has an average rating of “Hold” and an average price target of $98.94.

eBay Stock Down 1.6%

Shares of EBAY stock opened at $105.40 on Tuesday. eBay has a one year low of $64.93 and a one year high of $107.34. The company has a debt-to-equity ratio of 1.30, a current ratio of 1.10 and a quick ratio of 1.10. The stock has a fifty day moving average price of $91.40 and a 200 day moving average price of $89.17. The stock has a market cap of $47.22 billion, a P/E ratio of 24.23, a price-to-earnings-growth ratio of 2.24 and a beta of 1.34.

eBay (NASDAQ:EBAY) last announced its quarterly earnings results on Wednesday, February 18th. The e-commerce company reported $1.41 earnings per share (EPS) for the quarter, beating the consensus estimate of $1.35 by $0.06. eBay had a net margin of 18.30% and a return on equity of 43.04%. The firm had revenue of $2.97 billion for the quarter, compared to analyst estimates of $2.87 billion. During the same quarter in the previous year, the firm posted $1.25 EPS. The business’s revenue for the quarter was up 15.0% on a year-over-year basis. eBay has set its Q1 2026 guidance at 1.530-1.590 EPS. Analysts predict that eBay will post 4.83 earnings per share for the current year.

eBay Increases Dividend

The company also recently declared a quarterly dividend, which was paid on Friday, March 20th. Shareholders of record on Friday, March 6th were given a $0.31 dividend. This represents a $1.24 dividend on an annualized basis and a yield of 1.2%. This is a boost from eBay’s previous quarterly dividend of $0.29. The ex-dividend date was Friday, March 6th. eBay’s dividend payout ratio (DPR) is presently 28.51%.

Insider Activity

In other news, CEO Jamie Iannone sold 21,000 shares of the firm’s stock in a transaction that occurred on Monday, April 6th. The shares were sold at an average price of $97.37, for a total transaction of $2,044,770.00. Following the completion of the sale, the chief executive officer owned 352,653 shares of the company’s stock, valued at approximately $34,337,822.61. This trade represents a 5.62% decrease in their ownership of the stock. The transaction was disclosed in a filing with the SEC, which is accessible through this link. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Also, SVP Mazen Rawashdeh sold 23,167 shares of eBay stock in a transaction that occurred on Tuesday, March 17th. The shares were sold at an average price of $93.59, for a total transaction of $2,168,199.53. Following the completion of the transaction, the senior vice president owned 28,915 shares of the company’s stock, valued at $2,706,154.85. This trade represents a 44.48% decrease in their position. The disclosure for this sale is available in the SEC filing. Insiders sold a total of 120,393 shares of company stock valued at $11,327,504 over the last three months. 0.64% of the stock is owned by corporate insiders.

Hedge Funds Weigh In On eBay

Several institutional investors have recently bought and sold shares of EBAY. High Point Wealth Management LLC bought a new stake in shares of eBay during the fourth quarter worth $26,000. Abound Financial LLC bought a new position in shares of eBay in the fourth quarter valued at about $26,000. Financial Consulate Inc. bought a new position in shares of eBay in the third quarter valued at about $27,000. Jessup Wealth Management Inc acquired a new position in eBay during the 4th quarter worth about $27,000. Finally, Steigerwald Gordon & Koch Inc. acquired a new position in eBay during the 3rd quarter worth about $28,000. Institutional investors own 87.48% of the company’s stock.

Trending Headlines about eBay

Here are the key news stories impacting eBay this week:

• Positive Sentiment: Macro/sector rotation into “old” tech — market flows back into legacy tech names have helped lift sentiment for platforms including eBay, supporting upside potential for shares as investors rotate into durable, cash-generative tech businesses. Dell Stock Gains as ‘Old’ Tech Regains Momentum
• Positive Sentiment: Operational/merchant support — Australia Post will let eBay sellers print shipping labels in post offices, reducing fulfillment friction for Australian merchants and potentially increasing seller retention and GMV in that market. This is a practical, demand-side improvement for eBay’s marketplace. Australia Post offers eBay sellers in-store printing of shipping labels
• Positive Sentiment: Analyst move — Bank of America raised its eBay price target to $110 (still a “neutral” rating), which signals higher potential valuation from a major bank and provides some analyst support under the stock. Benzinga: eBay price target raised by Bank of America
• Neutral Sentiment: Viral resale anecdote — a consumer story shows high resale demand for low-cost toys on eBay (items being listed/resold at extreme markups). It’s positive for platform engagement and publicity but is anecdotal and unlikely to materially move revenue on its own. Kids are so obsessed with squishy $5 NeeDoh toys…
• Neutral Sentiment: Third‑party review coverage — recent financial write-ups summarize eBay’s fundamentals but offer no major new catalysts; useful for context but unlikely to move the stock materially by themselves. Financial Review: eBay and Prosus
• Negative Sentiment: Mixed analyst signal — Cantor Fitzgerald raised its target to $100 but kept a “neutral” rating; the target still sits below the current market price, which can be perceived as a warning and may cap upside. Benzinga: eBay price target raised by Cantor Fitzgerald The Fly: Cantor Fitzgerald note
• Negative Sentiment: Insider selling — an eBay senior VP sold roughly $1.2M of stock; while single sales are common, they can create near-term pressure or signal insider liquidity-taking to some investors. eBay SVP sells $1,215,660.68 in stock

About eBay

eBay Inc is a global e-commerce company that operates an online marketplace connecting individual consumers and businesses for the sale and purchase of new, used and collectible goods. Founded in 1995 by Pierre Omidyar and headquartered in San Jose, California, eBay grew from its early auction-style site into a diversified platform offering both auction-format listings and fixed-price “Buy It Now” transactions. The company completed an initial public offering in the late 1990s and has since evolved its platform and services to support a broad range of product categories and buyer preferences.

The company’s core business centers on its marketplace platform, which provides listing, search and transaction capabilities for millions of items across consumer goods, electronics, fashion, collectibles and more.