Charles Collier Sells 205,807 Shares of Roku (NASDAQ:ROKU) Stock

Roku, Inc. (NASDAQ:ROKU) insider Charles Collier sold 205,807 shares of Roku stock in a transaction dated Friday, April 17th. The shares were sold at an average price of $115.00, for a total transaction of $23,667,805.00. Following the transaction, the insider directly owned 7,700 shares of the company’s stock, valued at $885,500. This represents a 96.39% decrease in their ownership of the stock. The sale was disclosed in a legal filing with the Securities & Exchange Commission, which can be accessed through this link. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan.

Charles Collier also recently made the following trade(s):

• On Thursday, April 16th, Charles Collier sold 3,431 shares of Roku stock. The shares were sold at an average price of $110.17, for a total transaction of $377,993.27.
• On Wednesday, April 8th, Charles Collier sold 205,821 shares of Roku stock. The shares were sold at an average price of $105.00, for a total transaction of $21,611,205.00.
• On Thursday, March 5th, Charles Collier sold 1,715 shares of Roku stock. The shares were sold at an average price of $100.00, for a total transaction of $171,500.00.
• On Tuesday, March 3rd, Charles Collier sold 1,715 shares of Roku stock. The shares were sold at an average price of $95.57, for a total transaction of $163,902.55.

Roku Stock Up 3.7%

Shares of ROKU stock opened at $118.34 on Thursday. Roku, Inc. has a 12-month low of $58.55 and a 12-month high of $120.00. The company has a market capitalization of $17.45 billion, a P/E ratio of 207.62 and a beta of 2.00. The firm has a 50-day moving average price of $97.31 and a 200 day moving average price of $100.16.

Roku (NASDAQ:ROKU) last announced its quarterly earnings results on Thursday, February 12th. The company reported $0.53 earnings per share (EPS) for the quarter, beating the consensus estimate of $0.28 by $0.25. Roku had a net margin of 1.87% and a return on equity of 3.40%. The firm had revenue of $1.39 billion during the quarter, compared to the consensus estimate of $1.35 billion. During the same period last year, the firm posted ($0.24) EPS. The firm’s quarterly revenue was up 16.1% on a year-over-year basis. As a group, research analysts expect that Roku, Inc. will post 2.1 earnings per share for the current year.

Analyst Ratings Changes

A number of equities analysts have weighed in on ROKU shares. Wedbush boosted their target price on shares of Roku from $130.00 to $140.00 and gave the stock an “outperform” rating in a research note on Friday, February 13th. Oppenheimer boosted their target price on shares of Roku from $105.00 to $120.00 and gave the stock an “outperform” rating in a research note on Friday, February 13th. Weiss Ratings raised shares of Roku from a “sell (d-)” rating to a “hold (c-)” rating in a research note on Tuesday, February 17th. Needham & Company LLC reaffirmed a “buy” rating and issued a $110.00 target price on shares of Roku in a research note on Friday, February 13th. Finally, UBS Group reaffirmed a “neutral” rating and issued a $110.00 target price on shares of Roku in a research note on Friday, February 13th. Twenty-one research analysts have rated the stock with a Buy rating and five have issued a Hold rating to the company. Based on data from MarketBeat.com, the stock has an average rating of “Moderate Buy” and a consensus target price of $128.83.

Key Headlines Impacting Roku

Here are the key news stories impacting Roku this week:

• Positive Sentiment: Guggenheim raised its price target to $130 and kept a Buy rating, citing Roku’s platform crossing 100M active streaming households — a milestone the firm views as an inflection for ad and platform monetization. Guggenheim Raises Roku Price Target to $130
• Positive Sentiment: Parks Associates data shows Roku OS holds a 28% share of connected‑TV usage in US broadband households (largest single share), reinforcing Roku’s distribution advantage for ad impressions and partner reach. Parks Associates: Roku (28%) and Samsung (23%) Dominate Connected TV Platforms
• Positive Sentiment: Peacock will offer an ad‑free tier on Roku Premium subscriptions under a new agreement, a distribution/monetization win that may broaden paid offerings and partner revenue on the platform. Peacock’s Ad-Free Tier Coming To Roku Premium Subscriptions
• Positive Sentiment: Product/engagement moves — Roku launched “Roku City Dash,” an interactive screensaver game, and quietly added free channels; these initiatives target higher engagement and ad impressions per user. Roku Launches New ‘City Dash’ Game (EXCLUSIVE)
• Neutral Sentiment: Retail promotions (discounted Roku TVs and Streambar) are visible — positive for device sales/installed base but mixed near‑term for ASPs and margin. This Roku Smart TV is back on sale at Amazon — save $100 right now
• Neutral Sentiment: Analyst/market context — consensus remains a “Moderate Buy” with an average target near ~$128 and many Buy ratings; heightened investor attention can amplify moves around upcoming results. Tickerreport coverage
• Negative Sentiment: Insider selling: Director Charles Collier sold ~205,807 shares (~$23.7M) under a pre‑arranged 10b5‑1 plan; while pre‑planned, large disposals can spook flow‑sensitive traders. Roku Insider Sells $23,667,805.00 in Stock
• Negative Sentiment: Short‑term profit‑taking: After a multi‑week rally and technical breakout, some reports note a pullback and heavier intraday declines versus the market as traders trim positions ahead of Q1 results. Roku (ROKU) Falls More Steeply Than Broader Market

Institutional Investors Weigh In On Roku

A number of institutional investors and hedge funds have recently modified their holdings of ROKU. AQR Capital Management LLC raised its stake in shares of Roku by 275.5% during the third quarter. AQR Capital Management LLC now owns 2,586,125 shares of the company’s stock worth $258,897,000 after buying an additional 1,897,407 shares during the last quarter. Fred Alger Management LLC grew its holdings in Roku by 7,087.7% during the fourth quarter. Fred Alger Management LLC now owns 1,421,440 shares of the company’s stock valued at $154,212,000 after purchasing an additional 1,401,664 shares during the period. Holocene Advisors LP grew its holdings in Roku by 352.3% during the third quarter. Holocene Advisors LP now owns 1,650,448 shares of the company’s stock valued at $165,259,000 after purchasing an additional 1,285,585 shares during the period. Norges Bank acquired a new position in Roku during the fourth quarter valued at approximately $92,808,000. Finally, Alyeska Investment Group L.P. grew its holdings in Roku by 380.9% during the fourth quarter. Alyeska Investment Group L.P. now owns 882,915 shares of the company’s stock valued at $95,787,000 after purchasing an additional 699,336 shares during the period. 86.30% of the stock is owned by institutional investors.

Roku Company Profile

Roku, Inc (NASDAQ: ROKU) is a technology company that develops and operates a proprietary streaming platform designed to deliver entertainment content to consumers via internet-connected devices and smart televisions. Since its inception in 2002 in California, Roku has focused on simplifying access to streaming services for viewers worldwide. The company’s platform enables users to discover, access and manage a wide array of over-the-top content from major streaming services, free ad-supported channels and niche providers.

At the core of Roku’s product lineup are a range of streaming players and sticks, which connect to televisions via HDMI and deliver the Roku OS experience.