Research Analysts’ Weekly Ratings Changes for Herc (HRI)

A number of research firms have changed their ratings and price targets for Herc (NYSE: HRI):

• 4/14/2026 – Herc was downgraded by Zacks Research from “hold” to “strong sell”.
• 4/13/2026 – Herc had its price target lowered by Citigroup Inc. from $165.00 to $135.00. They now have a “buy” rating on the stock.
• 4/13/2026 – Herc had its price target lowered by Wells Fargo & Company from $189.00 to $160.00. They now have an “overweight” rating on the stock.
• 4/10/2026 – Herc had its price target lowered by JPMorgan Chase & Co. from $165.00 to $125.00. They now have a “neutral” rating on the stock.
• 3/16/2026 – Herc had its price target lowered by KeyCorp from $190.00 to $165.00. They now have an “overweight” rating on the stock.
• 3/9/2026 – Herc had its price target lowered by Citigroup Inc. from $185.00 to $165.00. They now have a “buy” rating on the stock.

Herc Dividend Announcement

The company also recently declared a quarterly dividend, which was paid on Wednesday, March 4th. Shareholders of record on Wednesday, February 18th were given a dividend of $0.70 per share. This represents a $2.80 annualized dividend and a dividend yield of 2.6%. The ex-dividend date of this dividend was Wednesday, February 18th. Herc’s dividend payout ratio is presently -1,555.56%.

Herc Holdings Inc (NYSE: HRI) operates as a leading equipment rental provider in North America, offering a wide range of machinery and support services to construction, industrial, government and event sectors. The company’s fleet includes aerial work platforms, earthmoving equipment, material handling solutions, power generation units and specialty tools, enabling clients to scale their operations without the capital expense of ownership. In addition to basic machinery rentals, Herc provides value-added services such as equipment maintenance, on-site safety training and project consulting to help customers optimize productivity and maintain compliance with industry standards.

Founded as part of Hertz Global Holdings, the equipment rental business was spun off as an independent public company in early 2016.