Roku (NASDAQ:ROKU) Trading 3.7% Higher Following Analyst Upgrade

Roku, Inc. (NASDAQ:ROKU)’s stock price traded up 3.7% during trading on Wednesday after Guggenheim raised their price target on the stock from $115.00 to $130.00. Guggenheim currently has a buy rating on the stock. Roku traded as high as $118.41 and last traded at $118.34. 2,508,353 shares were traded during mid-day trading, a decline of 24% from the average session volume of 3,284,732 shares. The stock had previously closed at $114.11.

Several other equities research analysts have also commented on the company. Oppenheimer upped their price objective on Roku from $105.00 to $120.00 and gave the stock an “outperform” rating in a research note on Friday, February 13th. Jefferies Financial Group upped their price objective on Roku from $135.00 to $140.00 and gave the stock a “buy” rating in a research note on Monday, April 13th. Needham & Company LLC restated a “buy” rating and issued a $110.00 price objective on shares of Roku in a research note on Friday, February 13th. UBS Group restated a “neutral” rating and issued a $110.00 price objective on shares of Roku in a research note on Friday, February 13th. Finally, Zacks Research lowered Roku from a “strong-buy” rating to a “hold” rating in a research note on Tuesday, April 14th. Twenty-one research analysts have rated the stock with a Buy rating and five have assigned a Hold rating to the company’s stock. Based on data from MarketBeat.com, the company presently has an average rating of “Moderate Buy” and an average target price of $128.83.

Insider Buying and Selling at Roku

In related news, insider Charles Collier sold 205,821 shares of the stock in a transaction dated Wednesday, April 8th. The shares were sold at an average price of $105.00, for a total value of $21,611,205.00. Following the sale, the insider directly owned 11,131 shares of the company’s stock, valued at $1,168,755. This represents a 94.87% decrease in their position. The transaction was disclosed in a document filed with the SEC, which is available through this hyperlink. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Also, CEO Anthony J. Wood sold 50,000 shares of the stock in a transaction dated Tuesday, February 10th. The stock was sold at an average price of $90.79, for a total transaction of $4,539,500.00. The SEC filing for this sale provides additional information. Insiders sold a total of 632,182 shares of company stock worth $67,058,733 in the last 90 days. 13.98% of the stock is currently owned by insiders.

More Roku News

Here are the key news stories impacting Roku this week:

• Positive Sentiment: Guggenheim raised its price target to $130 and kept a Buy rating, citing Roku’s platform crossing 100M active streaming households — a milestone the firm views as an inflection for ad and platform monetization. Guggenheim Raises Roku Price Target to $130
• Positive Sentiment: Parks Associates data shows Roku OS holds a 28% share of connected‑TV usage in US broadband households (largest single share), reinforcing Roku’s distribution advantage for ad impressions and partner reach. Parks Associates: Roku (28%) and Samsung (23%) Dominate Connected TV Platforms
• Positive Sentiment: Peacock will offer an ad‑free tier on Roku Premium subscriptions under a new agreement, a distribution/monetization win that may broaden paid offerings and partner revenue on the platform. Peacock’s Ad-Free Tier Coming To Roku Premium Subscriptions
• Positive Sentiment: Product/engagement moves — Roku launched “Roku City Dash,” an interactive screensaver game, and quietly added free channels; these initiatives target higher engagement and ad impressions per user. Roku Launches New ‘City Dash’ Game (EXCLUSIVE)
• Neutral Sentiment: Retail promotions (discounted Roku TVs and Streambar) are visible — positive for device sales/installed base but mixed near‑term for ASPs and margin. This Roku Smart TV is back on sale at Amazon — save $100 right now
• Neutral Sentiment: Analyst/market context — consensus remains a “Moderate Buy” with an average target near ~$128 and many Buy ratings; heightened investor attention can amplify moves around upcoming results. Tickerreport coverage
• Negative Sentiment: Insider selling: Director Charles Collier sold ~205,807 shares (~$23.7M) under a pre‑arranged 10b5‑1 plan; while pre‑planned, large disposals can spook flow‑sensitive traders. Roku Insider Sells $23,667,805.00 in Stock
• Negative Sentiment: Short‑term profit‑taking: After a multi‑week rally and technical breakout, some reports note a pullback and heavier intraday declines versus the market as traders trim positions ahead of Q1 results. Roku (ROKU) Falls More Steeply Than Broader Market

Institutional Trading of Roku

A number of hedge funds and other institutional investors have recently added to or reduced their stakes in ROKU. AQR Capital Management LLC raised its position in Roku by 275.5% in the 3rd quarter. AQR Capital Management LLC now owns 2,586,125 shares of the company’s stock worth $258,897,000 after purchasing an additional 1,897,407 shares during the period. Fred Alger Management LLC raised its position in Roku by 7,087.7% in the 4th quarter. Fred Alger Management LLC now owns 1,421,440 shares of the company’s stock worth $154,212,000 after purchasing an additional 1,401,664 shares during the period. Holocene Advisors LP increased its position in shares of Roku by 352.3% during the third quarter. Holocene Advisors LP now owns 1,650,448 shares of the company’s stock worth $165,259,000 after acquiring an additional 1,285,585 shares during the period. Norges Bank purchased a new position in shares of Roku during the fourth quarter worth approximately $92,808,000. Finally, Alyeska Investment Group L.P. increased its position in shares of Roku by 380.9% during the fourth quarter. Alyeska Investment Group L.P. now owns 882,915 shares of the company’s stock worth $95,787,000 after acquiring an additional 699,336 shares during the period. 86.30% of the stock is owned by hedge funds and other institutional investors.

Roku Price Performance

The firm has a market capitalization of $17.45 billion, a PE ratio of 207.62 and a beta of 2.00. The stock’s 50-day moving average price is $97.31 and its 200 day moving average price is $100.16.

Roku (NASDAQ:ROKU) last issued its earnings results on Thursday, February 12th. The company reported $0.53 EPS for the quarter, topping analysts’ consensus estimates of $0.28 by $0.25. The business had revenue of $1.39 billion for the quarter, compared to analyst estimates of $1.35 billion. Roku had a net margin of 1.87% and a return on equity of 3.40%. The company’s quarterly revenue was up 16.1% compared to the same quarter last year. During the same period last year, the company posted ($0.24) earnings per share. Equities research analysts forecast that Roku, Inc. will post 2.1 earnings per share for the current fiscal year.

About Roku

Roku, Inc (NASDAQ: ROKU) is a technology company that develops and operates a proprietary streaming platform designed to deliver entertainment content to consumers via internet-connected devices and smart televisions. Since its inception in 2002 in California, Roku has focused on simplifying access to streaming services for viewers worldwide. The company’s platform enables users to discover, access and manage a wide array of over-the-top content from major streaming services, free ad-supported channels and niche providers.

At the core of Roku’s product lineup are a range of streaming players and sticks, which connect to televisions via HDMI and deliver the Roku OS experience.