Salesforce Inc. $CRM Shares Sold by Caprock Group LLC

Caprock Group LLC reduced its stake in Salesforce Inc. (NYSE:CRM) by 24.7% in the 4th quarter, according to the company in its most recent 13F filing with the Securities and Exchange Commission. The institutional investor owned 32,346 shares of the CRM provider’s stock after selling 10,630 shares during the period. Caprock Group LLC’s holdings in Salesforce were worth $8,583,000 at the end of the most recent reporting period.

Several other large investors have also recently added to or reduced their stakes in the stock. Kingswood Wealth Advisors LLC increased its holdings in Salesforce by 22.1% in the 4th quarter. Kingswood Wealth Advisors LLC now owns 12,435 shares of the CRM provider’s stock valued at $3,294,000 after purchasing an additional 2,253 shares in the last quarter. Gentry Private Wealth LLC acquired a new stake in Salesforce in the 4th quarter valued at $215,000. M&T Bank Corp increased its holdings in Salesforce by 166.6% in the 4th quarter. M&T Bank Corp now owns 389,479 shares of the CRM provider’s stock valued at $103,177,000 after purchasing an additional 243,396 shares in the last quarter. Caliber Wealth Management LLC KS increased its holdings in Salesforce by 1.8% in the 4th quarter. Caliber Wealth Management LLC KS now owns 8,113 shares of the CRM provider’s stock valued at $2,149,000 after purchasing an additional 143 shares in the last quarter. Finally, Key Client Fiduciary Advisors LLC increased its holdings in Salesforce by 1,040.7% in the 4th quarter. Key Client Fiduciary Advisors LLC now owns 4,118 shares of the CRM provider’s stock valued at $1,091,000 after purchasing an additional 3,757 shares in the last quarter. 80.43% of the stock is currently owned by institutional investors and hedge funds.

Salesforce Stock Performance

NYSE:CRM opened at $189.91 on Thursday. The company has a debt-to-equity ratio of 0.18, a current ratio of 0.76 and a quick ratio of 0.76. The firm has a 50-day moving average of $187.68 and a two-hundred day moving average of $222.98. The stock has a market cap of $155.39 billion, a P/E ratio of 24.32, a PEG ratio of 1.36 and a beta of 1.29. Salesforce Inc. has a 1-year low of $163.52 and a 1-year high of $296.05.

Salesforce (NYSE:CRM) last posted its quarterly earnings data on Wednesday, February 25th. The CRM provider reported $3.81 earnings per share for the quarter, beating analysts’ consensus estimates of $3.05 by $0.76. Salesforce had a net margin of 17.96% and a return on equity of 15.38%. The company had revenue of $11.20 billion during the quarter, compared to analysts’ expectations of $11.18 billion. During the same period in the prior year, the company posted $2.78 EPS. The firm’s revenue for the quarter was up 12.1% on a year-over-year basis. Salesforce has set its FY 2027 guidance at 13.110-13.190 EPS and its Q1 2027 guidance at 3.110-3.130 EPS. On average, research analysts expect that Salesforce Inc. will post 9.71 earnings per share for the current fiscal year.

Salesforce declared that its Board of Directors has approved a stock repurchase program on Monday, March 16th that authorizes the company to buyback $25.00 billion in outstanding shares. This buyback authorization authorizes the CRM provider to reacquire up to 14.1% of its shares through open market purchases. Shares buyback programs are usually a sign that the company’s board believes its stock is undervalued.

Salesforce Increases Dividend

The business also recently declared a quarterly dividend, which will be paid on Thursday, April 23rd. Stockholders of record on Thursday, April 9th will be given a dividend of $0.44 per share. The ex-dividend date of this dividend is Thursday, April 9th. This is a positive change from Salesforce’s previous quarterly dividend of $0.42. This represents a $1.76 annualized dividend and a dividend yield of 0.9%. Salesforce’s dividend payout ratio is 22.54%.

Insider Activity

In related news, Director David Blair Kirk purchased 2,570 shares of Salesforce stock in a transaction dated Wednesday, March 18th. The shares were acquired at an average price of $194.62 per share, with a total value of $500,173.40. Following the completion of the transaction, the director owned 13,689 shares of the company’s stock, valued at approximately $2,664,153.18. This trade represents a 23.11% increase in their position. The purchase was disclosed in a legal filing with the Securities & Exchange Commission, which can be accessed through the SEC website. Also, Director Laura Alber purchased 2,571 shares of Salesforce stock in a transaction dated Thursday, March 19th. The shares were bought at an average cost of $194.58 per share, for a total transaction of $500,265.18. Following the transaction, the director directly owned 9,530 shares of the company’s stock, valued at approximately $1,854,347.40. The trade was a 36.94% increase in their position. The disclosure for this purchase is available in the SEC filing. Company insiders own 3.00% of the company’s stock.

Key Headlines Impacting Salesforce

Here are the key news stories impacting Salesforce this week:

• Positive Sentiment: Expanded Google Cloud partnership accelerates end-to-end AI agent deployments across Salesforce and Google tools, addressing fragmented data and making Agentforce + Gemini integrations more attractive to large customers. This can boost adoption and monetization of Agentforce. Salesforce and Google Cloud Enable AI Agents to Act Across Both Platforms with Deep Context and End-to-End Workflows
• Positive Sentiment: Strong Agentforce traction: usage-based pricing and enterprise adoption are driving rapid ARR growth (Agentforce ARR cited at ~$800M, high y/y growth and rising agentic actions), supporting a case for durable AI-driven revenue expansion. Salesforce: AI Is A True Acceleration Driver, Not A Hollow Rebrand
• Positive Sentiment: Product improvement: Agent Fabric upgrade adds centralized control, automated model discovery and governance—features that reduce enterprise friction for multi-vendor AI rollouts and help Salesforce compete on security and manageability. Salesforce Pushes Deeper Into Enterprise AI Control With Agent Fabric Upgrade
• Positive Sentiment: Notable investor interest: Michael Burry is building positions in software names, including plans to buy Salesforce at a discount — a high-profile contrarian vote of confidence that can attract value-minded buyers. Michael Burry plans to buy Salesforce stock for crucial reason
• Positive Sentiment: Analyst support: Truist reaffirmed a Buy after TDX, and coverage highlighting the company as a large-cap buy suggests some analyst conviction behind the rally. Is Salesforce (CRM) One of the Best Large Cap Stocks to Buy Right Now?
• Neutral Sentiment: Short-term momentum/market commentary: Zacks pieces explain why CRM outpaced the market and why it scores as a momentum stock—useful framing for traders but not new fundamental data. Why Salesforce (CRM) Outpaced the Stock Market Today
• Neutral Sentiment: Competitive comparison: Coverage contrasting Salesforce with Adobe highlights areas where Adobe may have an edge on valuation or EPS outlook—an important context for relative valuation debates but not an immediate operational shift. Salesforce vs. Adobe: Which AI-Driven Software Stock Has an Edge?
• Negative Sentiment: Investor caution over AI disruption: Vulcan Value Partners and other commentary flagged AI risks to traditional seat-based SaaS revenue, which has pressured sentiment and contributed to the year-to-date drawdown. That narrative can keep downside risk elevated until visibility on new pricing models is proven. AI Disruption Fears Pressured Salesforce (CRM) in Q1
• Negative Sentiment: Ongoing negative headlines and YTD weakness: Multiple outlets note CRM’s significant YTD decline and “SaaSpocalypse” commentary; CEO pushback helps sentiment but does not eliminate short-term execution and valuation concerns. Salesforce CEO Marc Benioff thinks ‘SaaSpocalypse’ bears are ‘dead wrong’

Wall Street Analysts Forecast Growth

CRM has been the subject of several recent research reports. Oppenheimer lowered their price target on Salesforce from $275.00 to $250.00 and set an “outperform” rating for the company in a report on Thursday, February 26th. Royal Bank Of Canada decreased their price objective on shares of Salesforce from $290.00 to $210.00 and set a “sector perform” rating for the company in a research report on Thursday, February 26th. Piper Sandler decreased their price objective on shares of Salesforce from $250.00 to $215.00 and set an “overweight” rating for the company in a research report on Tuesday, April 14th. Sanford C. Bernstein decreased their price objective on shares of Salesforce from $223.00 to $194.00 and set an “underperform” rating for the company in a research report on Thursday, February 26th. Finally, DA Davidson decreased their price objective on shares of Salesforce from $235.00 to $200.00 and set a “neutral” rating for the company in a research report on Friday, February 27th. One research analyst has rated the stock with a Strong Buy rating, twenty-six have given a Buy rating, eleven have given a Hold rating and one has assigned a Sell rating to the company’s stock. According to data from MarketBeat.com, Salesforce presently has an average rating of “Moderate Buy” and an average price target of $279.18.

Salesforce Company Profile

Salesforce, founded in 1999 and headquartered in San Francisco, is a global provider of cloud-based software focused on customer relationship management (CRM) and enterprise applications. The company popularized the software-as-a-service (SaaS) model for CRM and has built a broad portfolio of products designed to help organizations manage sales, service, marketing, commerce and analytics through a unified, cloud-first platform.

Core offerings include Sales Cloud for sales automation, Service Cloud for customer support, Marketing Cloud for digital marketing and engagement, and Commerce Cloud for e-commerce.