Zacks Research Has Negative Forecast for Wayfair Q1 Earnings

Wayfair Inc. (NYSE:W) – Investment analysts at Zacks Research lowered their Q1 2026 earnings estimates for shares of Wayfair in a research report issued on Monday, April 20th. Zacks Research analyst Team now anticipates that the company will post earnings per share of ($0.41) for the quarter, down from their previous estimate of ($0.40). The consensus estimate for Wayfair’s current full-year earnings is $0.40 per share. Zacks Research also issued estimates for Wayfair’s FY2026 earnings at $0.08 EPS and Q1 2028 earnings at $0.24 EPS.

Several other brokerages have also recently commented on W. Robert W. Baird lowered their target price on shares of Wayfair from $98.00 to $85.00 and set a “neutral” rating on the stock in a report on Friday, February 20th. Weiss Ratings reaffirmed a “sell (d-)” rating on shares of Wayfair in a report on Monday. Stifel Nicolaus lowered their target price on shares of Wayfair from $100.00 to $89.00 and set a “hold” rating on the stock in a report on Friday, February 20th. Mizuho lowered their target price on shares of Wayfair from $130.00 to $110.00 and set an “outperform” rating on the stock in a report on Tuesday, February 24th. Finally, Royal Bank Of Canada raised their target price on shares of Wayfair from $86.00 to $92.00 and gave the stock a “sector perform” rating in a report on Friday, February 20th. One analyst has rated the stock with a Strong Buy rating, eighteen have given a Buy rating, ten have assigned a Hold rating and two have given a Sell rating to the company’s stock. Based on data from MarketBeat.com, the company currently has an average rating of “Moderate Buy” and an average target price of $104.62.

Wayfair Trading Up 0.6%

Shares of W opened at $80.55 on Wednesday. Wayfair has a 12 month low of $28.19 and a 12 month high of $119.98. The firm’s 50 day moving average is $76.65 and its 200-day moving average is $91.79. The stock has a market capitalization of $10.53 billion, a PE ratio of -33.15, a P/E/G ratio of 6.71 and a beta of 3.30.

Wayfair (NYSE:W) last announced its earnings results on Thursday, February 19th. The company reported $0.85 EPS for the quarter, topping the consensus estimate of $0.64 by $0.21. Wayfair had a negative net margin of 2.51% and a negative return on equity of 1.52%. The company had revenue of $3.34 billion for the quarter, compared to analysts’ expectations of $3.30 billion. During the same period last year, the firm earned ($0.25) earnings per share. The business’s revenue for the quarter was up 6.9% on a year-over-year basis.

Insider Activity at Wayfair

In related news, insider Steven Conine sold 150,000 shares of Wayfair stock in a transaction that occurred on Friday, January 23rd. The shares were sold at an average price of $108.87, for a total value of $16,330,500.00. Following the transaction, the insider directly owned 289,073 shares of the company’s stock, valued at $31,471,377.51. This trade represents a 34.16% decrease in their ownership of the stock. The sale was disclosed in a legal filing with the SEC, which is available through this link. Also, insider Jon Blotner sold 4,790 shares of Wayfair stock in a transaction that occurred on Thursday, April 2nd. The shares were sold at an average price of $72.19, for a total transaction of $345,790.10. Following the completion of the transaction, the insider directly owned 111,158 shares in the company, valued at $8,024,496.02. This trade represents a 4.13% decrease in their ownership of the stock. The SEC filing for this sale provides additional information. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Insiders have sold 763,785 shares of company stock valued at $68,051,942 over the last three months. 18.44% of the stock is owned by insiders.

Institutional Inflows and Outflows

A number of hedge funds have recently added to or reduced their stakes in the company. Optas LLC boosted its position in Wayfair by 2.1% in the fourth quarter. Optas LLC now owns 5,057 shares of the company’s stock valued at $508,000 after buying an additional 106 shares in the last quarter. Larson Financial Group LLC boosted its position in Wayfair by 30.0% in the third quarter. Larson Financial Group LLC now owns 520 shares of the company’s stock valued at $46,000 after buying an additional 120 shares in the last quarter. Wedmont Private Capital boosted its position in Wayfair by 3.3% in the fourth quarter. Wedmont Private Capital now owns 3,774 shares of the company’s stock valued at $415,000 after buying an additional 121 shares in the last quarter. True Wealth Design LLC boosted its position in Wayfair by 37.7% in the fourth quarter. True Wealth Design LLC now owns 449 shares of the company’s stock valued at $45,000 after buying an additional 123 shares in the last quarter. Finally, State of Alaska Department of Revenue boosted its position in Wayfair by 2.3% in the fourth quarter. State of Alaska Department of Revenue now owns 5,418 shares of the company’s stock valued at $544,000 after buying an additional 124 shares in the last quarter. 89.67% of the stock is owned by institutional investors.

Trending Headlines about Wayfair

Here are the key news stories impacting Wayfair this week:

• Positive Sentiment: Retail momentum and marketing push ahead of Way Day — early promotional coverage highlights active discounts and high‑profile deals that can boost top‑line sales and traffic during Wayfair’s key promotional event. Way Day 2026 is almost here, but these early Wayfair deals are live now Wayfair’s charming garden shed is giving ‘Little House on the Prairie’—and it’s $451 off for Way Day
• Neutral Sentiment: Zacks’ published consensus references show a materially higher full‑year consensus (~$0.40 EPS) than some of their revised near‑term quarter estimates — indicating disagreement among models and that small, incremental cuts may not overturn broader market expectations.
• Negative Sentiment: Multiple small downward revisions from Zacks Research across several quarters and fiscal years (Q1 2026, Q2/Q3 2026, Q2 2027, Q1 2028, FY2026, FY2027, FY2028). Examples: Q1 2026 cut to ($0.41) from ($0.40); FY2026 cut to $0.08 from $0.10; Q2 2027 and FY2027 modestly trimmed. These repeated downgrades — while individually modest — signal analysts trimming near‑term profitability expectations and could cap upside until Wayfair proves stronger margins or confirms Way Day sales lift.

About Wayfair

Wayfair Inc (NYSE: W) is an e-commerce company focused on home furnishings and décor. Through its platform, Wayfair offers a broad assortment of furniture, lighting, home textiles, kitchenware and decorative accessories. The company’s portfolio includes flagship sites such as Wayfair.com, as well as specialty retail brands like Joss & Main, AllModern, Birch Lane and Perigold, each catering to distinct design styles and price points.

Founded in 2002 by Niraj Shah and Steve Conine under the name CSN Stores, the business rebranded as Wayfair in 2011 and went public in 2014.