1,860 Shares in Alphabet Inc. $GOOG Bought by Financial Plan Inc.

Financial Plan Inc. purchased a new position in shares of Alphabet Inc. (NASDAQ:GOOG) in the 4th quarter, according to the company in its most recent filing with the Securities and Exchange Commission (SEC). The institutional investor purchased 1,860 shares of the information services provider’s stock, valued at approximately $584,000.

Several other institutional investors have also bought and sold shares of GOOG. Ring Mountain Capital LLC boosted its position in Alphabet by 0.9% in the fourth quarter. Ring Mountain Capital LLC now owns 3,554 shares of the information services provider’s stock worth $1,174,000 after purchasing an additional 30 shares during the last quarter. HRC Wealth Management LLC boosted its position in Alphabet by 1.0% in the fourth quarter. HRC Wealth Management LLC now owns 3,231 shares of the information services provider’s stock worth $1,014,000 after purchasing an additional 31 shares during the last quarter. Avaii Wealth Management LLC boosted its position in Alphabet by 2.3% in the fourth quarter. Avaii Wealth Management LLC now owns 1,437 shares of the information services provider’s stock worth $451,000 after purchasing an additional 32 shares during the last quarter. Accel Wealth Management boosted its position in Alphabet by 0.8% in the fourth quarter. Accel Wealth Management now owns 4,068 shares of the information services provider’s stock worth $1,276,000 after purchasing an additional 33 shares during the last quarter. Finally, Accelerate Investment Advisors LLC boosted its position in Alphabet by 1.1% in the fourth quarter. Accelerate Investment Advisors LLC now owns 3,166 shares of the information services provider’s stock worth $993,000 after purchasing an additional 34 shares during the last quarter. Institutional investors own 27.26% of the company’s stock.

Analysts Set New Price Targets

Several research analysts have weighed in on the company. JPMorgan Chase & Co. boosted their price objective on Alphabet from $385.00 to $395.00 and gave the stock an “overweight” rating in a research report on Thursday, February 5th. Needham & Company LLC set a $400.00 price objective on Alphabet and gave the stock a “buy” rating in a research report on Friday, March 13th. Wedbush reissued an “outperform” rating and issued a $370.00 price objective on shares of Alphabet in a research report on Thursday, February 5th. Canaccord Genuity Group boosted their price objective on Alphabet from $330.00 to $390.00 and gave the stock a “buy” rating in a research report on Wednesday, January 7th. Finally, Royal Bank Of Canada reissued an “outperform” rating and issued a $375.00 price objective on shares of Alphabet in a research report on Thursday, January 15th. Eight research analysts have rated the stock with a Strong Buy rating, thirty have issued a Buy rating and three have given a Hold rating to the company. According to MarketBeat, the stock currently has an average rating of “Buy” and a consensus target price of $347.16.

Alphabet Stock Performance

NASDAQ:GOOG opened at $337.75 on Friday. The company has a debt-to-equity ratio of 0.11, a quick ratio of 2.01 and a current ratio of 2.01. Alphabet Inc. has a 52-week low of $149.49 and a 52-week high of $350.15. The firm has a market cap of $4.09 trillion, a price-to-earnings ratio of 31.24, a PEG ratio of 2.08 and a beta of 1.13. The business’s fifty day moving average is $307.53 and its 200 day moving average is $303.99.

Alphabet (NASDAQ:GOOG) last released its quarterly earnings data on Thursday, February 5th. The information services provider reported $2.82 earnings per share (EPS) for the quarter, beating analysts’ consensus estimates of $2.59 by $0.23. Alphabet had a return on equity of 35.01% and a net margin of 32.81%.The company had revenue of $113.83 billion for the quarter, compared to analyst estimates of $111.24 billion. During the same period in the previous year, the company posted $2.15 EPS. The firm’s revenue for the quarter was up 18.0% compared to the same quarter last year. Research analysts predict that Alphabet Inc. will post 11.57 EPS for the current year.

Alphabet Announces Dividend

The business also recently disclosed a quarterly dividend, which was paid on Monday, March 16th. Investors of record on Monday, March 9th were paid a dividend of $0.21 per share. This represents a $0.84 dividend on an annualized basis and a dividend yield of 0.2%. The ex-dividend date was Monday, March 9th. Alphabet’s payout ratio is presently 7.77%.

Alphabet News Roundup

Here are the key news stories impacting Alphabet this week:

• Positive Sentiment: Google unveiled 8th‑gen TPUs (separate training and inference chips) designed to cut AI costs and compete with Nvidia — a clear catalyst for higher cloud margins and faster AI deployments. Google Cloud launches two new AI chips to compete with Nvidia
• Positive Sentiment: Street bullishness: BMO raised its price target and called Alphabet “the best way to own AI,” while Bank of America reiterated a Buy and expects a modest Q1 beat — analyst support lifts sentiment into earnings. BMO raises Alphabet’s target Bank of America reiterates Buy ahead of Q1
• Positive Sentiment: Multi‑billion enterprise deals and partnerships (Thinking Machines Lab, Merck, Capgemini, Ulta) signal meaningful Google Cloud/Gemini revenue paths and long‑term adoption of agentic AI in enterprise accounts. Thinking Machines multi‑billion deal Merck partners with Google Cloud
• Positive Sentiment: Product and platform pushes (Gemini agent platform, Workspace AI, Chrome AI integrations) make monetization of agentic AI more credible across ads, cloud and enterprise SaaS. Google updates Workspace
• Neutral Sentiment: Long‑term institutional backing — Buffett’s Berkshire added Alphabet in 2025 and that holding has appreciated — reinforces conviction but has limited immediate price impact versus near‑term earnings/AI execution. Warren Buffett’s investment in Alphabet
• Negative Sentiment: EU regulators are preparing to press Google to open Android to rival AI assistants, creating potential distribution and competitive risks for Gemini/Android integration in Europe. EU pressure to give AI rivals Android access
• Negative Sentiment: Insider selling and some fund stake trims have been reported recently, which can weigh on near‑term price psychology even as management and institutions continue to hold large positions. Alphabet trading down after insider selling Fund trims Alphabet stake

Insider Activity at Alphabet

In related news, CEO Sundar Pichai sold 32,500 shares of the business’s stock in a transaction on Wednesday, March 18th. The stock was sold at an average price of $307.89, for a total transaction of $10,006,425.00. Following the sale, the chief executive officer directly owned 1,642,060 shares in the company, valued at approximately $505,573,853.40. The trade was a 1.94% decrease in their position. The transaction was disclosed in a document filed with the SEC, which can be accessed through this hyperlink. Also, CAO Amie Thuener O’toole sold 617 shares of the business’s stock in a transaction on Wednesday, April 1st. The shares were sold at an average price of $289.63, for a total value of $178,701.71. Following the sale, the chief accounting officer owned 10,093 shares in the company, valued at approximately $2,923,235.59. The trade was a 5.76% decrease in their ownership of the stock. Additional details regarding this sale are available in the official SEC disclosure. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Insiders sold a total of 2,037,294 shares of company stock worth $94,216,897 in the last 90 days. 12.99% of the stock is owned by company insiders.

About Alphabet

Alphabet Inc (NASDAQ: GOOG) is a multinational technology holding company headquartered in Mountain View, California. Formed in 2015 through a corporate restructuring of Google, Alphabet serves as the parent to Google LLC and a portfolio of businesses collectively known as “Other Bets.” Google was originally founded in 1998 by Larry Page and Sergey Brin; Alphabet is led by CEO Sundar Pichai, who oversees Google and the broader company while the founders remain prominent shareholders and influential figures in the company’s history.

Alphabet’s core business centers on internet search and advertising, with Google Search and the company’s ad platforms (including Google Ads and AdSense) generating the majority of revenue by connecting advertisers with consumers worldwide.