Amazon.com (NASDAQ:AMZN) Reaches New 12-Month High on Analyst Upgrade

Amazon.com, Inc. (NASDAQ:AMZN)’s stock price reached a new 52-week high on Thursday after UBS Group raised their price target on the stock from $301.00 to $304.00. UBS Group currently has a buy rating on the stock. Amazon.com traded as high as $258.79 and last traded at $257.9720, with a volume of 14134110 shares. The stock had previously closed at $255.36.

Other equities research analysts have also recently issued research reports about the company. Bank of America upped their price objective on Amazon.com from $275.00 to $298.00 and gave the stock a “buy” rating in a research note on Monday. Roth Mkm reiterated a “buy” rating on shares of Amazon.com in a research note on Tuesday, April 14th. Raymond James Financial dropped their price objective on Amazon.com from $260.00 to $225.00 and set an “outperform” rating on the stock in a research note on Friday, February 6th. Citizens Jmp restated a “market outperform” rating and issued a $315.00 price target on shares of Amazon.com in a research note on Friday, April 10th. Finally, TD Cowen reiterated a “buy” rating and set a $300.00 price objective on shares of Amazon.com in a research report on Thursday, April 16th. One investment analyst has rated the stock with a Strong Buy rating, fifty-four have assigned a Buy rating and four have given a Hold rating to the stock. Based on data from MarketBeat, Amazon.com currently has a consensus rating of “Moderate Buy” and an average price target of $288.91.

Insiders Place Their Bets

In related news, SVP David Zapolsky sold 10,649 shares of the firm’s stock in a transaction dated Tuesday, February 24th. The stock was sold at an average price of $205.43, for a total value of $2,187,624.07. Following the sale, the senior vice president directly owned 41,190 shares of the company’s stock, valued at $8,461,661.70. This trade represents a 20.54% decrease in their ownership of the stock. The transaction was disclosed in a filing with the SEC, which is available through this link. Also, VP Shelley Reynolds sold 2,695 shares of the firm’s stock in a transaction dated Monday, February 23rd. The shares were sold at an average price of $205.90, for a total value of $554,900.50. Following the completion of the sale, the vice president directly owned 119,780 shares in the company, valued at $24,662,702. This trade represents a 2.20% decrease in their ownership of the stock. Additional details regarding this sale are available in the official SEC disclosure. Insiders sold a total of 124,186 shares of company stock valued at $27,826,739 over the last ninety days. 9.70% of the stock is owned by insiders.

More Amazon.com News

Here are the key news stories impacting Amazon.com this week:

• Positive Sentiment: Expanded Anthropic partnership boosts long‑term AWS revenue visibility — Amazon announced a multi‑billion dollar investment and an Anthropic commitment that analysts frame as locking in >$100B of future AWS demand, supporting cloud growth and the AI narrative. Read More.
• Positive Sentiment: Multiple analyst upgrades/price‑target raises (BMO, Bernstein, UBS, Arete, others) are reinforcing bullish sentiment and providing near‑term support ahead of earnings. Read More.
• Positive Sentiment: New healthcare revenue stream: Amazon launched a nationwide GLP‑1 weight‑loss program via One Medical + Amazon Pharmacy, which could create recurring pharmacy/clinic revenue and broaden growth beyond retail and cloud. Read More.
• Neutral Sentiment: CEO Andy Jassy executed a pre‑arranged 10b5‑1 sale of 31,000 shares — a routine diversification event that is not an obvious signal on fundamentals. Read More.
• Neutral Sentiment: Internal reorg: Amazon is stripping traditional job titles in some units and using “builder” labels — signals of cultural/operational change but limited direct near‑term revenue impact. Read More.
• Negative Sentiment: Regulatory/legal risk resurfaced after California’s attorney general said unsealed filings show Amazon pressured retailers to raise prices — this could trigger fines, remedies or protracted litigation if allegations proceed. Read More.
• Negative Sentiment: Profitability/capex concerns: while the Anthropic/AWS deals lift revenue visibility, analysts warn the AI push requires massive capex and operating spend that could pressure near‑term margins and free cash flow. Read More.
• Negative Sentiment: Retail competition intensifies — Walmart/Sam’s Club rolling out faster delivery options and decision‑layer competition (shopping AI/assistants) could compress retail margins and slow unit growth. Read More.

Hedge Funds Weigh In On Amazon.com

Large investors have recently bought and sold shares of the company. Fairway Wealth LLC raised its position in Amazon.com by 113.2% in the third quarter. Fairway Wealth LLC now owns 113 shares of the e-commerce giant’s stock valued at $25,000 after purchasing an additional 60 shares during the last quarter. Sellwood Investment Partners LLC bought a new position in Amazon.com in the third quarter valued at about $27,000. MilWealth Group LLC raised its position in shares of Amazon.com by 79.0% during the fourth quarter. MilWealth Group LLC now owns 179 shares of the e-commerce giant’s stock worth $41,000 after acquiring an additional 79 shares during the last quarter. Lifetime Wealth Management P.C. bought a new position in shares of Amazon.com during the fourth quarter worth about $45,000. Finally, Elkhorn Partners Limited Partnership raised its position in shares of Amazon.com by 900.0% during the fourth quarter. Elkhorn Partners Limited Partnership now owns 200 shares of the e-commerce giant’s stock worth $46,000 after acquiring an additional 180 shares during the last quarter. 72.20% of the stock is currently owned by institutional investors.

Amazon.com Stock Down 0.1%

The company has a debt-to-equity ratio of 0.16, a current ratio of 1.05 and a quick ratio of 0.88. The company has a market capitalization of $2.74 trillion, a P/E ratio of 35.58, a P/E/G ratio of 1.91 and a beta of 1.38. The stock has a 50-day moving average price of $217.54 and a 200-day moving average price of $225.95.

Amazon.com (NASDAQ:AMZN) last issued its quarterly earnings data on Thursday, February 5th. The e-commerce giant reported $1.95 earnings per share (EPS) for the quarter, missing analysts’ consensus estimates of $1.97 by ($0.02). Amazon.com had a return on equity of 21.87% and a net margin of 10.83%.The company had revenue of $213.39 billion for the quarter, compared to the consensus estimate of $211.02 billion. During the same quarter last year, the business earned $1.86 earnings per share. Amazon.com’s revenue was up 13.6% compared to the same quarter last year. On average, research analysts predict that Amazon.com, Inc. will post 7.72 EPS for the current fiscal year.

About Amazon.com

Amazon.com, Inc is a diversified technology and retail company best known for its e-commerce marketplace and broad portfolio of consumer and enterprise services. Founded by Jeff Bezos in 1994 and headquartered in Seattle, Washington, the company launched as an online bookseller and expanded into a global retail platform that sells products directly to consumers and provides a marketplace for third-party sellers. Over time Amazon has grown beyond retail into areas including cloud computing, digital media, devices and logistics.

Key businesses and offerings include Amazon’s online marketplace and fulfillment services, the Amazon Prime membership program (which bundles expedited shipping with streaming and other benefits), Amazon Web Services (AWS) which supplies on-demand cloud computing and storage to businesses and public-sector customers, and a range of content and advertising services such as Prime Video and Amazon Advertising.