Financial Survey: SJM (OTCMKTS:SJMHF) and Century Casinos (NASDAQ:CNTY)

SJM (OTCMKTS:SJMHF) and Century Casinos (NASDAQ:CNTY) are both small-cap consumer discretionary companies, but which is the better stock? We will compare the two companies based on the strength of their dividends, institutional ownership, risk, profitability, valuation, analyst recommendations and earnings.

Analyst Ratings

This is a breakdown of current recommendations for SJM and Century Casinos, as provided by MarketBeat.com.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
SJM	0	2	0	0	2.00
Century Casinos	1	0	3	0	2.50

Century Casinos has a consensus target price of $3.00, indicating a potential upside of 108.33%. Given Century Casinos’ stronger consensus rating and higher possible upside, analysts clearly believe Century Casinos is more favorable than SJM.

Valuation & Earnings

This table compares SJM and Century Casinos”s gross revenue, earnings per share (EPS) and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
SJM	$3.69 billion	0.52	$410,000.00	N/A	N/A
Century Casinos	$572.97 million	0.07	-$61.42 million	($2.03)	-0.71

SJM has higher revenue and earnings than Century Casinos.

Profitability

This table compares SJM and Century Casinos’ net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
SJM	N/A	N/A	N/A
Century Casinos	-10.72%	-364.04%	-5.26%

Institutional & Insider Ownership

66.4% of Century Casinos shares are owned by institutional investors. 13.0% of Century Casinos shares are owned by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock will outperform the market over the long term.

Volatility and Risk

SJM has a beta of 0.7, meaning that its stock price is 30% less volatile than the S&P 500. Comparatively, Century Casinos has a beta of 1.86, meaning that its stock price is 86% more volatile than the S&P 500.

About SJM

SJM Holdings Limited, an investment holding company, owns, develops, and operates casinos and related facilities in Macau. The company operates through two segments, Gaming Operations; and Hotel, Catering, Retail and Leasing Operations. The Gaming Operations segment engages in rolling, non-rolling, and electronic game gaming operations. The Hotel, Catering, Retail, and Leasing Operations segment operates and manages a hotel; and offers catering, leasing, retail, and related activities. It also provides marketing and promotion, property development preparation, casino operations management, dredging, customer, retail, human resources and project management, shopping mall management, food and beverage, treasury, management, and hospitality services. The company was incorporated in 2006 and is based in Central, Hong Kong. SJM Holdings Limited is a subsidiary of Sociedade de Turismo e Diversões de Macau, S.A.

About Century Casinos

Century Casinos, Inc. operates as a casino entertainment company in the United States, Canada, and Poland. It develops and operates gaming establishments, as well as related lodging, restaurant, and horse racing including, off-track betting; and entertainment facilities. The company was founded in 1992 and is based in Colorado Springs, Colorado.