HSBC Upgrades SAP (NYSE:SAP) to Buy

SAP (NYSE:SAP) was upgraded by stock analysts at HSBC from a “hold” rating to a “buy” rating in a report issued on Wednesday, Marketbeat Ratings reports.

Several other research firms have also recently weighed in on SAP. Santander raised SAP to a “neutral” rating in a research report on Tuesday, February 3rd. Zacks Research lowered SAP from a “strong-buy” rating to a “hold” rating in a research report on Thursday, March 5th. Deutsche Bank Aktiengesellschaft reiterated a “buy” rating on shares of SAP in a research note on Friday, January 30th. Citigroup downgraded shares of SAP from a “buy” rating to a “hold” rating in a report on Friday, January 30th. Finally, JPMorgan Chase & Co. restated a “neutral” rating on shares of SAP in a report on Tuesday, March 24th. Two analysts have rated the stock with a Strong Buy rating, eleven have assigned a Buy rating and eight have given a Hold rating to the company’s stock. Based on data from MarketBeat.com, the company currently has a consensus rating of “Moderate Buy” and a consensus price target of $290.25.

SAP Price Performance

SAP stock opened at $163.21 on Wednesday. SAP has a 52 week low of $160.66 and a 52 week high of $313.28. The company’s 50 day moving average price is $184.09 and its two-hundred day moving average price is $223.38. The company has a quick ratio of 1.16, a current ratio of 1.16 and a debt-to-equity ratio of 0.13. The stock has a market cap of $200.50 billion, a P/E ratio of 23.15, a P/E/G ratio of 1.95 and a beta of 1.24.

SAP (NYSE:SAP) last announced its earnings results on Thursday, April 23rd. The software maker reported $1.99 earnings per share for the quarter, topping analysts’ consensus estimates of $1.92 by $0.07. The firm had revenue of $11.19 billion for the quarter, compared to the consensus estimate of $11.21 billion. SAP had a return on equity of 16.54% and a net margin of 19.92%.The company’s revenue was up 6.0% compared to the same quarter last year. During the same quarter in the previous year, the business earned $1.52 EPS. On average, equities analysts predict that SAP will post 8.4 earnings per share for the current year.

Institutional Trading of SAP

Several hedge funds have recently made changes to their positions in SAP. First PREMIER Bank purchased a new position in shares of SAP during the 3rd quarter valued at $25,000. Abich Financial Wealth Management LLC purchased a new stake in SAP in the 3rd quarter worth about $27,000. Copia Wealth Management bought a new stake in SAP in the 3rd quarter valued at about $28,000. Sound Income Strategies LLC lifted its holdings in SAP by 109.4% during the fourth quarter. Sound Income Strategies LLC now owns 111 shares of the software maker’s stock valued at $26,000 after purchasing an additional 58 shares during the last quarter. Finally, Bayban purchased a new stake in SAP during the fourth quarter valued at about $28,000.

More SAP News

Here are the key news stories impacting SAP this week:

• Positive Sentiment: Quarterly results: Q1 operating profit rose ~17%, EPS beat consensus and total revenue expanded; management highlighted a large, faster‑growing cloud business (current cloud backlog €21.9bn, cloud revenue +27% at constant currency). SAP Quarterly Statement Q1 2026
• Positive Sentiment: Market confirmation: Reuters highlights the 17% rise in first‑quarter operating profit driven by strong cloud demand — reinforces that core cloud growth, not just one‑off items, is behind the beat. SAP reports 17% rise in first-quarter profit
• Positive Sentiment: Partnership news: Expanded SAP–Google Cloud collaboration to deploy multi‑agent AI across SAP CX and Google platforms — could accelerate enterprise AI adoption and upsell opportunities in marketing and CX. SAP and Google Cloud Expand Partnership to Deploy Multi-Agent AI
• Positive Sentiment: Analyst/ratings support: HSBC upgraded SAP from “hold” to “buy,” signaling buy‑side conviction after the results. Finviz
• Neutral Sentiment: Street targets: Brokers’ average price target sits near $297 — implies substantial upside but reflects multi‑year recovery expectations. SAP SE Receives $297.00 Average Price Target from Brokerages
• Neutral Sentiment: Market narrative: Coverage pieces mark SAP among undervalued European tech names after recent macro shifts — positive for sentiment but not an immediate catalyst. 3 Undervalued European Tech Stocks to Buy After the Ceasefire
• Neutral Sentiment: Investor commentary: Value managers and research notes highlight SAP’s long‑term cash flows and platform position; useful for conviction but less likely to move intraday price. What Makes SAP (SAP) a Lucrative Investment Bet?
• Neutral Sentiment: Industry context: Thought leadership on data governance and digital transformation underscores addressable market but is a longer‑term tailwind rather than an immediate catalyst. Why Data Governance Fails In Digital Transformation
• Negative Sentiment: Near‑term down‑side drivers: Despite fundamentals, the stock is down today on profit‑taking and technical weakness — trading below its 50‑day ($184.90) and 200‑day ($223.81) averages and nearer its 1‑year low than high, which can attract short‑term selling pressure.

SAP Company Profile

SAP SE is a global enterprise software company headquartered in Walldorf, Germany. Founded in 1972 by five former IBM engineers, the company’s name is an acronym for Systeme, Anwendungen und Produkte in der Datenverarbeitung (Systems, Applications & Products in Data Processing). SAP develops and sells software and services that help organizations manage business processes across finance, human resources, procurement, manufacturing, supply chain and customer relationships.

SAP’s product portfolio spans on‑premises and cloud offerings, anchored by its enterprise resource planning (ERP) solutions such as SAP S/4HANA and the SAP HANA in‑memory database and platform.