Sony Corporation (NYSE:SONY) Receives $22.00 Average PT from Brokerages

Sony Corporation (NYSE:SONY) has earned a consensus rating of “Hold” from the six brokerages that are currently covering the stock, MarketBeat.com reports. One equities research analyst has rated the stock with a sell rating, two have assigned a hold rating and three have given a buy rating to the company. The average 12-month price target among analysts that have issued a report on the stock in the last year is $22.00.

SONY has been the subject of several research analyst reports. Sanford C. Bernstein reissued a “market perform” rating and set a $22.00 price objective (down from $30.00) on shares of Sony in a research note on Tuesday, March 17th. Zacks Research lowered Sony from a “strong-buy” rating to a “hold” rating in a research note on Monday, January 12th. Finally, Weiss Ratings downgraded Sony from a “hold (c-)” rating to a “sell (d+)” rating in a research report on Friday, February 20th.

Key Stories Impacting Sony

Here are the key news stories impacting Sony this week:

• Positive Sentiment: Sony’s AI robotics work is gaining headline traction — its table‑tennis robot “Ace” has beaten elite human players, reinforcing Sony’s AI and robotics capabilities that could translate to IP, licensing or B2B opportunities down the road. Sony AI builds table-tennis robot
• Positive Sentiment: Ongoing product strength and promotions: strong reviews of cameras (A6400) and continued headphone product competitiveness/discounts suggest consumer electronics demand and pricing actions that could support near‑term revenue. A6400 review Headphone discount
• Positive Sentiment: Analyst/education pieces still flag Sony as a long‑term growth idea, supporting investor confidence in the company’s diversified media, gaming and technology mix. Zacks: top growth stock
• Neutral Sentiment: PS5 software/firmware updates and platform policy tweaks (age verification, minor April PS5 update) are operational items — relevant for user experience and compliance but unlikely to move earnings materially in the near term. PS5 update
• Neutral Sentiment: Entertainment/IP activity (e.g., a new look for Sony’s live‑action Legend of Zelda film) supports Sony’s media franchise value but is a longer‑horizon earnings play. Legend of Zelda reveal
• Negative Sentiment: Sony and Honda have wound down their Afeela EV alliance for now; multiple reports indicate Afeela is effectively dead — this removes a significant potential growth vector and likely reduces investor expectations for automotive revenues. Sony-Honda wind down EV alliance Afeela is dead analysis
• Negative Sentiment: Market commentary notes SONY is underperforming the broader market and recently hit a deeper dip than peers, which can pressure sentiment and trigger technical selling. Zacks: more significant dip
• Negative Sentiment: Technical/valuation headwinds: the stock is trading below its 50‑day and 200‑day moving averages and near its 52‑week low — factors that can amplify downside in a risk‑off market. (See trading data in the market snapshot provided above.)

Sony Price Performance

NYSE:SONY opened at $20.50 on Tuesday. The firm has a market capitalization of $121.98 billion, a price-to-earnings ratio of -102.51, a P/E/G ratio of 6.96 and a beta of 0.98. Sony has a 52-week low of $19.74 and a 52-week high of $30.34. The stock has a fifty day moving average of $21.36 and a 200 day moving average of $24.75. The company has a debt-to-equity ratio of 0.10, a quick ratio of 0.97 and a current ratio of 1.22.

Institutional Investors Weigh In On Sony

A number of large investors have recently added to or reduced their stakes in SONY. Sumitomo Mitsui Trust Group Inc. increased its holdings in shares of Sony by 14.3% in the third quarter. Sumitomo Mitsui Trust Group Inc. now owns 760,207 shares of the company’s stock worth $21,886,000 after buying an additional 95,077 shares during the period. JCIC Asset Management Inc. purchased a new position in shares of Sony in the third quarter worth about $4,371,000. Thrivent Financial for Lutherans increased its holdings in shares of Sony by 7,377.3% in the third quarter. Thrivent Financial for Lutherans now owns 3,374,274 shares of the company’s stock worth $97,145,000 after buying an additional 3,329,147 shares during the period. Factory Mutual Insurance Co. purchased a new position in shares of Sony in the third quarter worth about $4,811,000. Finally, CWA Asset Management Group LLC purchased a new position in shares of Sony in the fourth quarter worth about $2,922,000. Hedge funds and other institutional investors own 14.05% of the company’s stock.

Sony Company Profile

Sony Group Corporation (NYSE: SONY) is a Japanese multinational conglomerate headquartered in Minato, Tokyo. Founded in 1946 by Masaru Ibuka and Akio Morita, Sony has grown from an electronics maker into a diversified global company with operations spanning consumer electronics, entertainment, gaming, semiconductors and financial services. The company’s shares trade in Japan and its American Depositary Receipts trade on the New York Stock Exchange under the ticker SONY.

Sony’s primary businesses include Electronics Products & Solutions, which covers televisions, audio equipment, digital cameras and professional broadcast systems; Game & Network Services, anchored by the PlayStation platform, consoles, software and online services; Music and Pictures, through Sony Music Entertainment and Sony Pictures Entertainment, producing, distributing and licensing recorded music, film and television content; Imaging & Sensing Solutions, which develops CMOS image sensors and other semiconductor components; and Financial Services, offering life insurance, banking and other financial products in Japan.