Amazon.com (NASDAQ:AMZN) Stock Price Expected to Rise, UBS Group Analyst Says

Amazon.com (NASDAQ:AMZN) had its price objective boosted by stock analysts at UBS Group from $301.00 to $304.00 in a report issued on Thursday, MarketBeat Ratings reports. The firm currently has a “buy” rating on the e-commerce giant’s stock. UBS Group’s target price suggests a potential upside of 15.16% from the company’s previous close.

Other research analysts have also recently issued reports about the stock. DA Davidson reissued a “neutral” rating and issued a $175.00 price target (down from $300.00) on shares of Amazon.com in a report on Friday, February 6th. Needham & Company LLC reissued a “buy” rating and issued a $265.00 price target on shares of Amazon.com in a report on Tuesday, March 17th. Raymond James Financial lowered their price target on shares of Amazon.com from $260.00 to $225.00 and set an “outperform” rating on the stock in a report on Friday, February 6th. Wall Street Zen cut shares of Amazon.com from a “buy” rating to a “hold” rating in a report on Saturday, January 10th. Finally, Weiss Ratings reissued a “buy (b)” rating on shares of Amazon.com in a report on Friday, March 27th. One investment analyst has rated the stock with a Strong Buy rating, fifty-four have assigned a Buy rating and four have issued a Hold rating to the stock. According to data from MarketBeat, the stock currently has an average rating of “Moderate Buy” and an average price target of $289.21.

Amazon.com Stock Up 3.5%

Amazon.com stock opened at $263.99 on Thursday. The stock has a market cap of $2.84 trillion, a P/E ratio of 36.82, a P/E/G ratio of 1.90 and a beta of 1.38. The company has a quick ratio of 0.88, a current ratio of 1.05 and a debt-to-equity ratio of 0.16. Amazon.com has a twelve month low of $178.85 and a twelve month high of $264.50. The company’s 50-day moving average price is $218.84 and its two-hundred day moving average price is $226.25.

Amazon.com (NASDAQ:AMZN) last released its quarterly earnings results on Thursday, February 5th. The e-commerce giant reported $1.95 earnings per share for the quarter, missing the consensus estimate of $1.97 by ($0.02). The company had revenue of $213.39 billion during the quarter, compared to the consensus estimate of $211.02 billion. Amazon.com had a net margin of 10.83% and a return on equity of 21.87%. The firm’s revenue was up 13.6% compared to the same quarter last year. During the same period in the prior year, the company earned $1.86 earnings per share. As a group, analysts expect that Amazon.com will post 7.74 EPS for the current year.

Insider Buying and Selling at Amazon.com

In related news, CEO Douglas J. Herrington sold 20,500 shares of the stock in a transaction that occurred on Tuesday, April 14th. The shares were sold at an average price of $245.00, for a total transaction of $5,022,500.00. Following the sale, the chief executive officer owned 499,861 shares in the company, valued at approximately $122,465,945. This trade represents a 3.94% decrease in their position. The transaction was disclosed in a legal filing with the SEC, which is accessible through this link. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Also, CEO Matthew S. Garman sold 17,751 shares of the stock in a transaction that occurred on Monday, February 23rd. The stock was sold at an average price of $205.22, for a total transaction of $3,642,860.22. Following the sale, the chief executive officer owned 9,405 shares in the company, valued at $1,930,094.10. This represents a 65.37% decrease in their position. The disclosure for this sale is available in the SEC filing. Insiders have sold a total of 124,186 shares of company stock worth $27,826,739 in the last three months. Company insiders own 9.70% of the company’s stock.

Institutional Trading of Amazon.com

Large investors have recently made changes to their positions in the company. Lifelong Wealth Advisors Inc. lifted its position in shares of Amazon.com by 2.4% during the fourth quarter. Lifelong Wealth Advisors Inc. now owns 1,740 shares of the e-commerce giant’s stock worth $402,000 after purchasing an additional 41 shares during the last quarter. Financial Connections Group Inc. lifted its position in shares of Amazon.com by 2.6% during the fourth quarter. Financial Connections Group Inc. now owns 1,633 shares of the e-commerce giant’s stock worth $376,000 after purchasing an additional 42 shares during the last quarter. Marquette Asset Management LLC lifted its position in shares of Amazon.com by 5.1% during the fourth quarter. Marquette Asset Management LLC now owns 886 shares of the e-commerce giant’s stock worth $205,000 after purchasing an additional 43 shares during the last quarter. Wernau Asset Management Inc. lifted its position in shares of Amazon.com by 0.4% during the first quarter. Wernau Asset Management Inc. now owns 10,231 shares of the e-commerce giant’s stock worth $2,131,000 after purchasing an additional 43 shares during the last quarter. Finally, Western Financial Corp CA lifted its position in shares of Amazon.com by 1.5% during the fourth quarter. Western Financial Corp CA now owns 3,076 shares of the e-commerce giant’s stock worth $710,000 after purchasing an additional 44 shares during the last quarter. Institutional investors and hedge funds own 72.20% of the company’s stock.

More Amazon.com News

Here are the key news stories impacting Amazon.com this week:

• Positive Sentiment: Major customer win for AWS custom chips — Meta signed a multiyear deal to deploy “tens of millions” of AWS Graviton5 cores for agentic AI workloads, a multibillion‑dollar contract that directly boosts AWS chip revenue and validates Amazon’s custom silicon strategy. Meta strikes deal with Amazon’s cloud unit
• Positive Sentiment: Analysts lifting targets and reaffirming buys — Multiple firms have raised price targets and reiterated buy/overweight ratings, signaling stronger sell‑side conviction ahead of earnings and supporting the rally. Top Analysts Raise Amazon Stock (AMZN) Price Targets
• Positive Sentiment: Expanded Anthropic partnership locks long‑term AWS demand — Coverage highlights a bigger Anthropic commitment (and recent $5B deal), which implies sustained, high‑margin cloud revenue but also sizable compute and capex commitments from Amazon. Amazon and Anthropic $5 Billion Deal
• Positive Sentiment: Amazon‑backed X‑Energy IPO rally highlights ecosystem wins — The strong debut of X‑Energy (an Amazon‑backed SMR startup) underscores investor appetite for companies tied to AI power/data‑center infrastructure and reflects Amazon’s strategic ecosystem bets. X‑Energy Nasdaq Debut
• Neutral Sentiment: Upcoming Q1 earnings (Apr 29) are a short‑term volatility trigger — Consensus expects follow‑through on AWS strength, so results and margin/capex commentary will drive next moves. Earnings Preview: Expected Move
• Neutral Sentiment: Operational changes and selective layoffs/role renames (e.g., “builder” titles) could modestly affect culture and execution but are not immediate share‑price drivers. Amazon replaces job titles
• Negative Sentiment: Insider selling by CEO — Recent disclosure shows CEO stock sales (~$7.9M), which can create short‑term investor concern over insider timing even if routine. CEO Insider Selling
• Negative Sentiment: Legal/regulatory risk — California AG alleges Amazon pressured vendors on pricing in unsealed filings, a potential multi‑jurisdictional legal overhang that could create headline risk and fines. California price‑fixing allegations

About Amazon.com

Amazon.com, Inc is a diversified technology and retail company best known for its e-commerce marketplace and broad portfolio of consumer and enterprise services. Founded by Jeff Bezos in 1994 and headquartered in Seattle, Washington, the company launched as an online bookseller and expanded into a global retail platform that sells products directly to consumers and provides a marketplace for third-party sellers. Over time Amazon has grown beyond retail into areas including cloud computing, digital media, devices and logistics.

Key businesses and offerings include Amazon’s online marketplace and fulfillment services, the Amazon Prime membership program (which bundles expedited shipping with streaming and other benefits), Amazon Web Services (AWS) which supplies on-demand cloud computing and storage to businesses and public-sector customers, and a range of content and advertising services such as Prime Video and Amazon Advertising.