BMO Capital Markets Forecasts Strong Price Appreciation for Amazon.com (NASDAQ:AMZN) Stock

Amazon.com (NASDAQ:AMZN) had its price target lifted by research analysts at BMO Capital Markets from $310.00 to $315.00 in a report issued on Thursday, Marketbeat Ratings reports. The brokerage presently has an “outperform” rating on the e-commerce giant’s stock. BMO Capital Markets’ price objective indicates a potential upside of 19.32% from the company’s previous close.

AMZN has been the subject of several other research reports. Citigroup raised their target price on Amazon.com from $265.00 to $285.00 and gave the stock a “buy” rating in a research report on Wednesday, March 25th. Moffett Nathanson raised their target price on Amazon.com from $283.00 to $288.00 and gave the stock a “buy” rating in a research report on Tuesday, April 7th. Benchmark reaffirmed a “buy” rating on shares of Amazon.com in a report on Thursday, January 29th. Maxim Group lifted their price objective on Amazon.com from $280.00 to $290.00 and gave the company a “buy” rating in a research report on Friday, February 6th. Finally, Wolfe Research cut their price objective on Amazon.com from $255.00 to $250.00 and set an “outperform” rating for the company in a research report on Thursday, March 19th. One analyst has rated the stock with a Strong Buy rating, fifty-four have assigned a Buy rating and four have assigned a Hold rating to the company. Based on data from MarketBeat, the stock presently has an average rating of “Moderate Buy” and a consensus target price of $289.21.

Amazon.com Trading Up 3.5%

Amazon.com stock opened at $263.99 on Thursday. The business has a 50 day moving average price of $218.84 and a two-hundred day moving average price of $226.25. The company has a quick ratio of 0.88, a current ratio of 1.05 and a debt-to-equity ratio of 0.16. The stock has a market cap of $2.84 trillion, a price-to-earnings ratio of 36.82, a price-to-earnings-growth ratio of 1.90 and a beta of 1.38. Amazon.com has a 12 month low of $178.85 and a 12 month high of $264.50.

Amazon.com (NASDAQ:AMZN) last posted its quarterly earnings results on Thursday, February 5th. The e-commerce giant reported $1.95 EPS for the quarter, missing the consensus estimate of $1.97 by ($0.02). The firm had revenue of $213.39 billion during the quarter, compared to analyst estimates of $211.02 billion. Amazon.com had a net margin of 10.83% and a return on equity of 21.87%. The company’s revenue was up 13.6% on a year-over-year basis. During the same period last year, the company earned $1.86 EPS. As a group, equities analysts forecast that Amazon.com will post 7.74 EPS for the current year.

Insider Buying and Selling at Amazon.com

In other Amazon.com news, CEO Matthew S. Garman sold 17,751 shares of Amazon.com stock in a transaction dated Monday, February 23rd. The stock was sold at an average price of $205.22, for a total transaction of $3,642,860.22. Following the transaction, the chief executive officer directly owned 9,405 shares in the company, valued at approximately $1,930,094.10. The trade was a 65.37% decrease in their ownership of the stock. The transaction was disclosed in a legal filing with the SEC, which is accessible through this link. Also, CEO Douglas J. Herrington sold 20,500 shares of Amazon.com stock in a transaction dated Tuesday, April 14th. The stock was sold at an average price of $245.00, for a total value of $5,022,500.00. Following the transaction, the chief executive officer owned 499,861 shares in the company, valued at approximately $122,465,945. This represents a 3.94% decrease in their ownership of the stock. Additional details regarding this sale are available in the official SEC disclosure. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Insiders sold 124,186 shares of company stock valued at $27,826,739 over the last quarter. 9.70% of the stock is owned by corporate insiders.

Institutional Inflows and Outflows

Hedge funds and other institutional investors have recently added to or reduced their stakes in the business. Norges Bank bought a new stake in shares of Amazon.com in the fourth quarter valued at about $32,868,735,000. Auto Owners Insurance Co lifted its holdings in shares of Amazon.com by 27,376.7% in the fourth quarter. Auto Owners Insurance Co now owns 98,448,885 shares of the e-commerce giant’s stock valued at $2,272,397,000 after purchasing an additional 98,090,585 shares in the last quarter. J. Stern & Co. LLP lifted its holdings in shares of Amazon.com by 20,598.0% in the fourth quarter. J. Stern & Co. LLP now owns 87,982,814 shares of the e-commerce giant’s stock valued at $20,308,193,000 after purchasing an additional 87,557,736 shares in the last quarter. Nuveen LLC bought a new stake in shares of Amazon.com in the first quarter valued at about $11,674,091,000. Finally, Cardano Risk Management B.V. lifted its holdings in shares of Amazon.com by 879.4% in the fourth quarter. Cardano Risk Management B.V. now owns 27,862,400 shares of the e-commerce giant’s stock valued at $6,431,199,000 after purchasing an additional 25,017,588 shares in the last quarter. 72.20% of the stock is currently owned by institutional investors.

Key Amazon.com News

Here are the key news stories impacting Amazon.com this week:

• Positive Sentiment: Major customer win for AWS custom chips — Meta signed a multiyear deal to deploy “tens of millions” of AWS Graviton5 cores for agentic AI workloads, a multibillion‑dollar contract that directly boosts AWS chip revenue and validates Amazon’s custom silicon strategy. Meta strikes deal with Amazon’s cloud unit
• Positive Sentiment: Analysts lifting targets and reaffirming buys — Multiple firms have raised price targets and reiterated buy/overweight ratings, signaling stronger sell‑side conviction ahead of earnings and supporting the rally. Top Analysts Raise Amazon Stock (AMZN) Price Targets
• Positive Sentiment: Expanded Anthropic partnership locks long‑term AWS demand — Coverage highlights a bigger Anthropic commitment (and recent $5B deal), which implies sustained, high‑margin cloud revenue but also sizable compute and capex commitments from Amazon. Amazon and Anthropic $5 Billion Deal
• Positive Sentiment: Amazon‑backed X‑Energy IPO rally highlights ecosystem wins — The strong debut of X‑Energy (an Amazon‑backed SMR startup) underscores investor appetite for companies tied to AI power/data‑center infrastructure and reflects Amazon’s strategic ecosystem bets. X‑Energy Nasdaq Debut
• Neutral Sentiment: Upcoming Q1 earnings (Apr 29) are a short‑term volatility trigger — Consensus expects follow‑through on AWS strength, so results and margin/capex commentary will drive next moves. Earnings Preview: Expected Move
• Neutral Sentiment: Operational changes and selective layoffs/role renames (e.g., “builder” titles) could modestly affect culture and execution but are not immediate share‑price drivers. Amazon replaces job titles
• Negative Sentiment: Insider selling by CEO — Recent disclosure shows CEO stock sales (~$7.9M), which can create short‑term investor concern over insider timing even if routine. CEO Insider Selling
• Negative Sentiment: Legal/regulatory risk — California AG alleges Amazon pressured vendors on pricing in unsealed filings, a potential multi‑jurisdictional legal overhang that could create headline risk and fines. California price‑fixing allegations

About Amazon.com

Amazon.com, Inc is a diversified technology and retail company best known for its e-commerce marketplace and broad portfolio of consumer and enterprise services. Founded by Jeff Bezos in 1994 and headquartered in Seattle, Washington, the company launched as an online bookseller and expanded into a global retail platform that sells products directly to consumers and provides a marketplace for third-party sellers. Over time Amazon has grown beyond retail into areas including cloud computing, digital media, devices and logistics.

Key businesses and offerings include Amazon’s online marketplace and fulfillment services, the Amazon Prime membership program (which bundles expedited shipping with streaming and other benefits), Amazon Web Services (AWS) which supplies on-demand cloud computing and storage to businesses and public-sector customers, and a range of content and advertising services such as Prime Video and Amazon Advertising.